Amobee for Publishers has a clean interface. Running inventory forecasts is straightforward, and reporting is fairly straightforward. However, their own staff does not seem convinced that it's a strong player in the space, so our demos were not done with confidence.
What do you dislike?
The ad server does not appear to be gaining much market share, so finding other publishers that use it can be difficult.
Recommendations to others considering the product
Vet the other strong ad servers in the market like DFP, AdMarvel, Mocean (Pubmatic), Smart Adserver, and OpenX. Draw up a list of your most important functionality and characteristics, and have demos that emphasize those characteristics. Then narrow down your list and have a second round of demos with your finalists and key features compared back to back.
What business problems are you solving with the product? What benefits have you realized?
We were trying to use a one-stop shop for ad-serving, both mobile, desktop, and video, and include an SSP as well. We used it for a trial period and liked the fact that the SSP was built-in.
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