4.0 out of 5 stars

Amplifinity referral marketing software generates revenue growth for sales-driven companies. Amplifinity turns customer, partner and employee advocacy into high-quality leads by integrating referrals into marketing and sales processes. Companies like ADP and DIRECTV trust Amplifinity to enable high-quality acquisition while providing an engaging experience for their advocates.

Work for Amplifinity?

Learning about Amplifinity?

We can help you find the solution that fits you best.

Amplifinity Reviews

Ask Amplifinity a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • Industry
Company Size
User Role
Showing 2 Amplifinity reviews
LinkedIn Connections
Amplifinity review by Claire P.
Claire P.
Validated Reviewer
Verified Current User
Review Source

"Decent platform for kickstarting your referral process"

What do you like best?

When we were looking for a managed referral platform about 6 months ago, Amplifinity quickly stood out as a great value, and they also promised eventual integration with Salesforce. Once the implementation was finished, they delivered on their promise to integrate with Salesforce, and now the entire process is automated. They've created a new object in Salesforce specifically for advocates that links back to the contact record, so it's easy to track who a customer has referred, and when. You can also automate invites from Salesforce itself, and the customer's experience of both signing up and referring names seems to be straightforward. The Amplifinity dashboard itself is fairly easy to navigate and has some reporting capabilities. The rewards program also makes it easy to incentivize referrals, and to track out the payments for leads as needed.

What do you dislike?

The implementation process was too clunky and prolonged. While Salesforce integration did eventually happen, it took several months longer than we had expected. My role in marketing is primarily centered around customer advocacy anyway, so I was hoping that the referral invitation process and tracking method would be more seamless - that way I could start recruiting my advocates into this program from the start. However, the manual uploading process was tiresome and a bit too DIY for my tastes, and it caused a lot of delays. The initial demo platform also took forever for their developers to adjust when we needed something changed, and our creative and content teams had to have dozens of meetings with the onboarding specialists just to upload basic email templates or make changes to the referral pages. I also think that the dashboard needs a lot of simplification for the end-user, and their reporting capabilities could be boosted.

Finally, I don't like that the reports in the Amplifinity platform itself make it difficult to see which contact a given prospect is attached to - you have to open the contact record itself to see their referrals. But this is a minor issue and more of a nitpick than anything.

Recommendations to others considering the product

Make sure that you have clear goals in place with your sales team before considering Amplifinity. It's a fantastic tool for what it is, but unless you have a plan, it's probably not going to be much help, because it's relatively sparse feature-wise. You need to identify what your referral potential is, have effective content written up to support it, and have a sales team that will really deliver on referral goals, or it's just going to sit there.

I also would recommend that you identify what your referral priorities are, because if you absolutely need a full-time managed and automated service, Amplifinity won't be right for you. From what I've seen, it works best for smaller, more hands-on referral programs like ours, where it really isn't the priority across our organization, but it does serve to add additional value.

What business problems are you solving with the product? What benefits have you realized?

We've been able to track referrals more efficiently than before, and it's helping our sales team to generate solid new leads. This referral program provides a slightly lighter option than our other partnership agreements, so it's easy to generate leads quickly from the smaller customers. For my own purposes, it gives my advocates added value and satisfaction, especially if they're already recommending Jive to their friends and colleagues. While we don't really have experience with any other referral platforms, Amplifinity seems to fill the role quite adequately for our current needs. I don't know if I'd sing its praises from the mountaintop, but it's certainly better than nothing.

Sign in to G2 Crowd to see what your connections have to say about Amplifinity
Amplifinity review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source


What do you like best?

The capability to link TV, performance and research data together

What do you dislike?

data extraction, extraction data requires background in SQL

What business problems are you solving with the product? What benefits have you realized?

building audience profile for Advance TV

What Brand Advocacy solution do you use?

Thanks for letting us know!

There are not enough reviews of Amplifinity for G2 Crowd to provide buying insight. Below are some alternatives with more reviews:

Influitive AdvocateHub Logo
Influitive AdvocateHub
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to turbocharge marketing and sales efforts.
GaggleAMP Logo
GaggleAMP activates your employees to drive digital engagement. Their employee advocacy solution makes it easy and fun for employees share relevant content on social media and perform actions to enhance your organization's digital marketing efforts.
Bambu Logo
Bambu by Sprout Social gives your employees a simple way to amplify your brand’s reach by sharing curated content across their social networks.
EveryoneSocial Logo
EveryoneSocial provides a social selling & employee advocacy platform designed to help your employees become powerful marketers, sellers, and recruiters.
Advocately Logo
Advocately allows you to run Customer advocacy programs that will generate reviews, referrals and case studies
Dynamic Signal Logo
Dynamic Signal
Dynamic Signal redefines how companies communicate with the world. Their proven Employee Advocacy platform lets employees receive and post company-approved content to their social networks, transforming them into experts, advocates and contributors.
Staccato Social Logo
Staccato Social
Formerly PeopleLinx, Staccato Social is Social Selling Made Easy - Mobilize your employees for social selling at enterprise scale.
PostBeyond Logo
PostBeyond enables employees to share approved brand content with their personal networks in an efficient, consistent, and measurable way.
9 Logo
CustomerAdvocacy.coms cloud based platform gives your team the power to activate your most loyal fans to support your business needs.
Social Toaster Logo
Social Toaster
SocialToaster helps you engage your fans and makes sharing your content over their social networks easy.
Show more
Kate from G2 Crowd

Learning about Amplifinity?

I can help.
* We monitor all Amplifinity reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.