What do you like best?
AMZ.one is my favourite tool right now: it's very intuitive to use and the graphical user interface designers have done an excellent job of presenting all the data in a very accessible format. I use this tool every single day - it beats tracking things on spreadsheets.
What do you dislike?
There's nothing I dislike. The software does exactly what it was built for. I've seen other software suites attempt to do a lot and end up doing 'too much', compromising the user interface and the end user price. I use this tool every day and there is nothing lacking on it. One great addition would be a mobile phone app, so that I can check in when I'm on the move, but this doesn't count as a 'dislike', not a feature suggestion since a mobile app is a separate development. It's really a 'wish-list' item :)
Recommendations to others considering the product
AMZ.one is the most competitively price tool of this kind that I've come across yet, and it's an invaluable tool. I recommend anybody considering this to sign up for the demo and see how easy it is to use.
What business problems are you solving with the product? What benefits have you realized?
AMZ.one automates KW tracking in Amazon, enabling me to track hundreds of positions in auto-pilot. The time saving alone is immeasurable. But even if I could replicate this with spreadsheets in the same amount of time, I would lack the graphical representation of the data (the nice easy-to-follow visual charts) which is what makes this tool so enjoyable to use.