Super EZ to take any set of Images I want, drop them into Animoto and create a stunning video clip! It's super customizable too: I can change the music, the speed, the layout - and as often as I want until I get exactly the right fit for the purpose. (can't do that with a videographer, affordably.
It's great for client DEMOs, 'explainers, or even just flight-testing a few ideas! I fact, simply creating a few helps create even more ideas about the message or experience you are trying to create. Visuals are key these days to taking a vision in your own head and transferring it accurately to your audience.
Since it's a creative tool there are many more uses for it. I keep it on my iPad and create during long plane rides and testfly new concepts or AMTRAK trips to make a few client DEMOs on the fly for those "just in case" back-up ideas. I use it during meetings to help clients visualize for themselves what they are trying to convey too. It's a tremendously empowering tool.
Given that any level of skill can create a video in just a few minutes, there are understandable limitations.
But it's worth every penny to be able to visually show an idea or capture an experience so easily before one invests extraordinary sums in something more technical that may miss the mark.
I tried this when one of our freelancers wasn't able to create what I wanted. This helped me show him, visually, the concept. Then I started using it so much, I didn't need that freelancer for such projects.