What do you like best?
I like the user friendly platform. Also I like how you can customize your search query to your specific location so easily. My favorite feature is their relationship with CoStar, the real estate analytics company. This gives a very significant amount of credibility to their product.
What do you dislike?
When you search for an apartment it gives you the corresponding area on the map, but I am much more partial to google maps than I am to Bing maps. I also do not really like how they cluster the apartments together. This doesn't allow the user to see the exact locations of the apartment as easily.
Recommendations to others considering the product
Apartment finder is an easy and accurate way to learn about the multifamily market. A quick search on apartment finder can familiarize a user with markets all over the country, which is invaluable.
What business problems are you solving with the product? What benefits have you realized?
I am able to easily compare apartment prices, and the features/amenities of each apartment. This helps me personally as I search for apartments, but also helps me keep up with industry standards.