Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
Quickly create variant web pages with an easy-to-use WYSIWYG editor.
Able to set any user action as the conversion goal of the test.
Percentage of Traffic
Able to adjust both the percentage of total traffic being tested and the proportion of the tested traffic that sees A and that sees B.
(Based on 6 reviews)
Able to view or adjust the necessary confidence level of your test.
Test multiple changes at once by directing traffic to a random combination of all changes being analyzed.
Break down a population of users by demographics, sequence actions, time, and able to build custom segments.
Reports and Dashboards
Access pre-built and custom reports and dashboards.
Deploy different versions of app screens based on user demographics, user activity, etc. with out-of-the-box configuration.
Show different versions based on any variable set up to be tracked on the app's back end.
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.
(Based on 8 reviews)
Able to test that event and variable setup are reporting data accurately.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.