AppNexus Publisher Ad Server

4.5
(2 reviews)

AppNexus engineered the AppNexus Publisher Adserver to improve ad performance and profitability, offering complete digital ad management and superior yield optimization on one unified and independent platform.

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AppNexus Publisher Ad Server review by Jacob W.
Jacob W.
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"Great Platform Features"

What do you like best?

The platform has a ridiculous amount of ways to setgment and search different metrics on how your ads are performing - i do not think i have ever seen a dashboard with so many ways to filter - i have also never had problems with glitches, which is an issue on some competitors so that is another plus for Appnexus

What do you dislike?

Our ad agency told us their were some tracking issues with appnexus but as a user of the platform i never had issues so from my firsthand experience was a good experience

What business problems are you solving with the product? What benefits have you realized?

We used appnexus to monitor performance for some display ads our ad network purchased on our behalf

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AppNexus Publisher Ad Server review by Administrator
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Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Complex But Efficient"

What do you like best?

The adserver in general allows you to do a lot. Once you're logging in, you have control of everything - reporting, geo-targeting, etc. You can narrow targeting down thoroughly, which isn't something many adservers can do.

What do you dislike?

The platform itself is very slow. It's also very complex for someone who is just coming into the business - it would take some getting used to, so you don't fall victim to adjusting a certain setting.

Recommendations to others considering the product

Please do something to stop the lag that occurs when switching from one function to the next.

What business problems are you solving with the product? What benefits have you realized?

It allows us to run campaigns efficiently by just using one adserver for both display and video.

What Publisher Ad Server solution do you use?

Thanks for letting us know!

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