AppNexus Console

(27)
3.7 out of 5 stars

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. AppNexus powers the ads that power the Internet.

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Showing 28 AppNexus reviews
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AppNexus review by <span>Elvin F.</span>
Elvin F.
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Overall Disappointing

What do you like best?

One of the few things I like about Appnexus is the being able to plug into PMPs that are listed in the marketplace. Makes it much easier to find inventory from publishers without making additonal contacts outside of the system.

What do you dislike?

I dislike alot. From the long creative approvals, to the lack of inventory targeting, it is not a well rounded DSP. There are much better choices out there.

Recommendations to others considering the product

There are other feature rich DSP and SSP you can go with. I would recommend Appnexus for budget conscious companies as the cost of much lower than its competitors.

What business problems are you solving with the product? What benefits have you realized?

We are using Appnexus as an SSP and as a DSP. Both products are extremely lacking out of the box and it needs many plugins.

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AppNexus review by <span>Pablo G.</span>
Pablo G.
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Powerful if you have an analytics team at your disposal

What do you like best?

APB (Appnexus Programmable Bidding) is one of the most tailored options in the market if you want to create your own algorithm using one of the leader DSPs.

Goal based optimization using the algorithm of the platform, It works better on CPA basis if the volume of the pixels is high enough.

Real time monitor pulse helps to easily see if everything is up and running.

What do you dislike?

Creative audit is too slow and it does not show enough details of the rejection.

However, the audit process has improved in the last year.

The interface is not as user friendly as other platforms.

The creative uploading process is probably the worst thing that we find on APN. The last platform update was supposed to make things easier however, it's even less intuitive as before.

Recommendations to others considering the product

The support team is not very supportive and I guess that's related to the company policy.

What business problems are you solving with the product? What benefits have you realized?

Achieving very good results while testing APB (Appnexus Programmable Bidder = Custom Algorithm). Log level data analysis required in the process.

ALI (Augmented Line Item) allows more buying types and optimizations such as Cost Per In View. These in-view values are aligned with external ad verification technologies (IAS).

ALI also reduces sleeping bids, which means that the DSP doesn't activate and deactivate the bids to adjust the pacing. The line item would see all the bids, this increases the chances of reaching valuable users.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
AppNexus review by <span>Patricia G.</span>
Patricia G.
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One of the most representative DSPs

What do you like best?

It has many features for self service, to big and small buyers. It is connected with much exchanges and it's intuitive. The best DSP to connect with Microsoft Exchange adn make deals with them. Good perfomance and easy to make pixels. Cheap inventory. Lot of possibilities with Rich media. Big wiki.

What do you dislike?

Maybe the technical service, it's practically impossible to solve an issue with your country manager. Also you can have some issues if you want to do deals through Adx exchange. They have some strange sellers, maybe if you decide to use it you should do seller clenaning every month.

Recommendations to others considering the product

It's a good tool but they should grow in technical service because they are so slow in ther replies. They had improved their inventory quality but i recommend do sellers cleaning month by month. Currently they have a real time support but the process with the country manager is slow.

I think in video is so young. When you do CNV pixel you must do segment pixels as well, but the implementation and the options to do it are hight.

What business problems are you solving with the product? What benefits have you realized?

it's a good tool for buy branding campaigns. It's the best way to buy in Microsoft Exchange and make deals in Outlook. It's easy to use it and have mobile web abilities (opposition to another).

AppNexus review by <span>Julien H.</span>
Julien H.
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a great choice if you have programming skills

What do you like best?

Appnexus is a very customizable platform : with some technical background, you can go far further than the console ! The appnexus programmable bidder feature is a relevant example of this philosophy and a powerful tool to leverage advanced machine learning at scale.

Besides the wiki is comprehensive and the APIs well documented

What do you dislike?

The console is sometimes counterintuitive and globally less user friendly than other DSPs, even if Appnexus did a lot of progress in this field since 2008.

Especiallly dashboarding could be improved

Recommendations to others considering the product

Appnexus is a great choice if you have programming skills

What business problems are you solving with the product? What benefits have you realized?

Scibids Technology is a french company dedicated to help media buyers maximize the performance of their programmatic campaigns by integrating bidding logics based on cutting-edge machine learning in an efficient and non-invasive way. In particular we leverage deeply the Appnexus Programmable Bidder and provide media buyers with dramatic cost per acquisition reduction

AppNexus review by User in Internet
User in Internet
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Cumbersome product, UI needs an overhaul

What do you like best?

This product is good because you have an option of self-classifying if you need something to run right away. It's good for serving to all kinds of inventory and has a vast reach of available impressions. Less strict on alcohol, pharmacy, gambling advertisers. The creative section is better than most others in that you can put creative into separate folders and older creative automatically become inactive after a period of time of inactivity.

What do you dislike?

Harder to navigate, there is too much going on in the platform. Sometimes counterintuitive. The user has to be careful not to be too restrictive while setting up the line items because changes made to campaigns cannot override the higher level settings. Setting up a campaign takes a lot longer too because you cannot see everything on one screen. Seems like AppNexus grew too fast to take the user experience into account. There is also a delay in a campaign to start to serve right away which requires for the creative to be approved first before it can start serving.

Recommendations to others considering the product

Good if you are trying to reach a wide network of publishers. Also is better for advertisers looking for less restrictions on content. UI is not easy to navigate though and support takes a while as it seems the support team assigned is though a ticketing system and more impersonal.

What business problems are you solving with the product? What benefits have you realized?

Best for serving more unregulated content. Cost can be more efficient. Another benefit is that it shows only active creative when assigning to the campaign.

AppNexus review by User in Marketing and Advertising
User in Marketing and Advertising
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Overall Solid DSP

What do you like best?

I think that AppNexus is relatively user friendly and they provide many training materials to prepare the trader.

What do you dislike?

Some of the filters arent extremely helpful in the reporting sections. As a new trader taking on new accounts, it would be helpful to see lifetime data of the account in question for all types of reports, especially attributed conversions.

Recommendations to others considering the product

Invest time in learning ALI

What business problems are you solving with the product? What benefits have you realized?

I am currently learning how to use ALI which is intended to be a more automated process that provides better optimization with less manul touch. I am hoping this will provide to be benefical for my clients and improve their overal campaign success.

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