AppNexus Console

3.7
(29)

AppNexus technology powers the most innovative trading solutions and marketplaces for Internet advertising. AppNexus powers the ads that power the Internet.

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AppNexus Console Reviews

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AppNexus review by Elvin F.
Elvin F.
Validated Reviewer
Verified Current User
Review Source

"Overall Disappointing"

What do you like best?

One of the few things I like about Appnexus is the being able to plug into PMPs that are listed in the marketplace. Makes it much easier to find inventory from publishers without making additonal contacts outside of the system.

What do you dislike?

I dislike alot. From the long creative approvals, to the lack of inventory targeting, it is not a well rounded DSP. There are much better choices out there.

Recommendations to others considering the product

There are other feature rich DSP and SSP you can go with. I would recommend Appnexus for budget conscious companies as the cost of much lower than its competitors.

What business problems are you solving with the product? What benefits have you realized?

We are using Appnexus as an SSP and as a DSP. Both products are extremely lacking out of the box and it needs many plugins.

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AppNexus review by Pablo G.
Pablo G.
Validated Reviewer
Review Source

"Powerful if you have an analytics team at your disposal "

What do you like best?

APB (Appnexus Programmable Bidding) is one of the most tailored options in the market if you want to create your own algorithm using one of the leader DSPs.

Goal based optimization using the algorithm of the platform, It works better on CPA basis if the volume of the pixels is high enough.

Real time monitor pulse helps to easily see if everything is up and running.

What do you dislike?

Creative audit is too slow and it does not show enough details of the rejection.

However, the audit process has improved in the last year.

The interface is not as user friendly as other platforms.

The creative uploading process is probably the worst thing that we find on APN. The last platform update was supposed to make things easier however, it's even less intuitive as before.

Recommendations to others considering the product

The support team is not very supportive and I guess that's related to the company policy.

What business problems are you solving with the product? What benefits have you realized?

Achieving very good results while testing APB (Appnexus Programmable Bidder = Custom Algorithm). Log level data analysis required in the process.

ALI (Augmented Line Item) allows more buying types and optimizations such as Cost Per In View. These in-view values are aligned with external ad verification technologies (IAS).

ALI also reduces sleeping bids, which means that the DSP doesn't activate and deactivate the bids to adjust the pacing. The line item would see all the bids, this increases the chances of reaching valuable users.

What Cross-Channel Advertising solution do you use?

Thanks for letting us know!
AppNexus review by Patricia G.
Patricia G.
Validated Reviewer
Verified Current User
Review Source

"One of the most representative DSPs"

What do you like best?

It has many features for self service, to big and small buyers. It is connected with much exchanges and it's intuitive. The best DSP to connect with Microsoft Exchange adn make deals with them. Good perfomance and easy to make pixels. Cheap inventory. Lot of possibilities with Rich media. Big wiki.

What do you dislike?

Maybe the technical service, it's practically impossible to solve an issue with your country manager. Also you can have some issues if you want to do deals through Adx exchange. They have some strange sellers, maybe if you decide to use it you should do seller clenaning every month.

Recommendations to others considering the product

It's a good tool but they should grow in technical service because they are so slow in ther replies. They had improved their inventory quality but i recommend do sellers cleaning month by month. Currently they have a real time support but the process with the country manager is slow.

I think in video is so young. When you do CNV pixel you must do segment pixels as well, but the implementation and the options to do it are hight.

What business problems are you solving with the product? What benefits have you realized?

it's a good tool for buy branding campaigns. It's the best way to buy in Microsoft Exchange and make deals in Outlook. It's easy to use it and have mobile web abilities (opposition to another).

AppNexus review by Julien H.
Julien H.
Validated Reviewer
Review Source

"a great choice if you have programming skills"

What do you like best?

Appnexus is a very customizable platform : with some technical background, you can go far further than the console ! The appnexus programmable bidder feature is a relevant example of this philosophy and a powerful tool to leverage advanced machine learning at scale.

Besides the wiki is comprehensive and the APIs well documented

What do you dislike?

The console is sometimes counterintuitive and globally less user friendly than other DSPs, even if Appnexus did a lot of progress in this field since 2008.

Especiallly dashboarding could be improved

Recommendations to others considering the product

Appnexus is a great choice if you have programming skills

What business problems are you solving with the product? What benefits have you realized?

Scibids Technology is a french company dedicated to help media buyers maximize the performance of their programmatic campaigns by integrating bidding logics based on cutting-edge machine learning in an efficient and non-invasive way. In particular we leverage deeply the Appnexus Programmable Bidder and provide media buyers with dramatic cost per acquisition reduction

AppNexus review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Cumbersome product, UI needs an overhaul"

What do you like best?

This product is good because you have an option of self-classifying if you need something to run right away. It's good for serving to all kinds of inventory and has a vast reach of available impressions. Less strict on alcohol, pharmacy, gambling advertisers. The creative section is better than most others in that you can put creative into separate folders and older creative automatically become inactive after a period of time of inactivity.

What do you dislike?

Harder to navigate, there is too much going on in the platform. Sometimes counterintuitive. The user has to be careful not to be too restrictive while setting up the line items because changes made to campaigns cannot override the higher level settings. Setting up a campaign takes a lot longer too because you cannot see everything on one screen. Seems like AppNexus grew too fast to take the user experience into account. There is also a delay in a campaign to start to serve right away which requires for the creative to be approved first before it can start serving.

Recommendations to others considering the product

Good if you are trying to reach a wide network of publishers. Also is better for advertisers looking for less restrictions on content. UI is not easy to navigate though and support takes a while as it seems the support team assigned is though a ticketing system and more impersonal.

What business problems are you solving with the product? What benefits have you realized?

Best for serving more unregulated content. Cost can be more efficient. Another benefit is that it shows only active creative when assigning to the campaign.

AppNexus review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Overall Solid DSP"

What do you like best?

I think that AppNexus is relatively user friendly and they provide many training materials to prepare the trader.

What do you dislike?

Some of the filters arent extremely helpful in the reporting sections. As a new trader taking on new accounts, it would be helpful to see lifetime data of the account in question for all types of reports, especially attributed conversions.

Recommendations to others considering the product

Invest time in learning ALI

What business problems are you solving with the product? What benefits have you realized?

I am currently learning how to use ALI which is intended to be a more automated process that provides better optimization with less manul touch. I am hoping this will provide to be benefical for my clients and improve their overal campaign success.

AppNexus review by Kristina K.
Kristina K.
Validated Reviewer
Verified Current User
Review Source

"Good option for skilled users"

What do you like best?

AppNexus offers tons of options for detail campaign management. There are many options for manual optimisations and reporting, giving you strong control over your activities. The system is very flexible and intended to be build upon or used in conjunction with other services and providers, either those who have app on AppNexus or completely external via integration, that multiplies the options I mentioned before even more.

What do you dislike?

The platform is quite complex and some features require relatively high understanding of underlying concept. This is difficult to grasp when you're new to RTB and DSP world. Certain principles seem to oppose each other in the first view which is usually due to lack of clarity on how these work together.

You are expected to read all the instructions in the wiki, but that is often not specific enough and in that instance you need to talk to support which is usually a painful, long chain of emails where you explain your questions. It would be better if you could talk to skilled technical manager at that point, but AppNexus doesn't provide such service.

Recommendations to others considering the product

AppNexus is great if you're fan of manual optimisations, however, as the industry grows fast, this might be obsolete approach soon, as person can't always optimise effectively on many points, whereas machine does. But until this is the main stream on the market and you are confident enough to tackle the platform, you can do a great job with AppNexus.

What business problems are you solving with the product? What benefits have you realized?

We usually run DR campaigns across the world. There is usually good coverage of all markets and lots of inventory, although in some geos (US in particular) we noticed high number of suspiciuos sites coming through.

As AppNexus is one of biggest consoles in industry and literally designed for integration with other system, it is usually one of the first which new data providers cover, hence you can test new data or other integrations among the first.

AppNexus review by Hai Chau P.
Hai Chau P.
Validated Reviewer
Review Source

"One of the best DSP and SSP platform for high in-target reach"

What do you like best?

Consolidate all local publisher in 1 place to have low duplication inventories

What do you dislike?

Currently video inventories still in implementation process

Recommendations to others considering the product

For publisers: this is good platform to sell your inventory with access to a huge number of big advertisers

For advertisers and agency: if you demand high quality inventories and low duplication, high in-target reach and brandsafe, I highly recommend Appnexus

What business problems are you solving with the product? What benefits have you realized?

Running programmatic campaign with clients who has PBU team, have high in-target reach and huge supply inventories

AppNexus review by Frances H.
Frances H.
Validated Reviewer
Verified Current User
Review Source

"AppNexus is an innovative DSP that drives performance, scale and has a vast number of features"

What do you like best?

AppNexus has an enormity of features that aren't available on other DSPs, and is constantly updating its product with more and more exciting new features. Whenever I get the chance to read more into the Wiki I constantly am learning new hacks to bring to the business. It also has an easily integrable API so as a ad tech company it is very easy for us to integrate and target our own data.

What do you dislike?

The usability and design of the UI is no means bad, but could be improved somewhat so that bulk changes are easier to manage. The support system can sometimes be slow and delayed - customer service could be improved also.

What business problems are you solving with the product? What benefits have you realized?

Viewability is a key area that we are focused on, which at the moment AppNexus has not helped with. Additionally brand safety and fraud are also two key areas which AppNexus could do more with. I have used the new certified supply feature but still seen a high number of ads blocked due by third party ad verification vendors.

AppNexus review by Matthew O.
Matthew O.
Validated Reviewer
Verified Current User
Review Source

"AppNexus - the mecca of display"

What do you like best?

The sheer size of AppNexus is something to marvel at. They have one of the largest pools of display inventory in all of ad tech. If/when they decide to dabble in video (specifically in-banner with syndicated content) - they could become a goliath of a money making operation.

What do you dislike?

To a novice / inexperienced user, AppNexus can easily be a bit overwhelming. There are literally thousands of levers and buttons to push and pull - which is even intimidating to me. On the flip side, this is also a strength, because you can be super granular with your wants, needs, and targeting.

Recommendations to others considering the product

Definitely take the time to go through ALL offered training. It makes the transition to using it much easier. Also, be sure to bug your account manager all the time, because they're quite helpful.

What business problems are you solving with the product? What benefits have you realized?

We use AppNexus to serve banner ads, and its proven to be a reliable partner for specifically that. Also, their API is one of the most reliable and consistent I've seen.

AppNexus review by Administrator
Administrator
Validated Reviewer
Review Source

"AppNexus Media Trading"

What do you like best?

I like that it is user friendly, has great customer service, and many settings that limit the amount of errors you can make in overspending when trading on accounts.

What do you dislike?

When adding segments in a campaign, the search bar disappears frequently, making it difficult and time consuming of a task.

What business problems are you solving with the product? What benefits have you realized?

Currently learning API, however I have had great luck with using AppNexus for my media trading needs. I anticipate API will make trading a much less manual task and look forward to implementing it in my accounts.

AppNexus review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"ANX Console - great UI, less than stellar inventory"

What do you like best?

You will never have problems getting delivery and can run sensitive ads (gambling, pharmaceutical, etc) pretty easily. Their expedited creative audit option has saved me a few times with last minute launches. Cloning of line items and campaigns makes setup quick! The creative folder functionality aides setup. Usually see high CTRs on ANX and their spend caps are usually pretty accurate. Access to FBX inventory and the ability to target or untarget specific inventory sources is very useful.

What do you dislike?

1. lack of quality inventory (seems like everyone/anyone can join the exchange without stringent approval processes)

2. expedited creative audit is too expensive!! $25/each can add up quickly when you have like 50+ tags for a campaign

3. ASAP delivery function is really fast

4. ability to piggyback pixels, search for segments, etc

5. ability to send tickets for issues via the Console

6. customer service has been less than stellar compared to other partners we work with

7. reporting in the UI is 4+ hours behind (makes it difficult to monitor performance in real time)

Recommendations to others considering the product

When you have a complicated campaign that requires an excess about of line items (for example if you have a single campaign with 20 different GEOs and separate tags for each geo), ANX is great for cloning line items and getting everything setup and running quickly. Also if you have to run gambling, hotel, alcohol, or other sensitive ads, then ANX is usually pretty good about that.

What business problems are you solving with the product? What benefits have you realized?

We are trying to reach specific audiences, run our business at the best margin possible, and hit varying KPI goals (like CTR, viewability, ROAS etc) at once. If I need delivery right away and am not too picky about my inventory, then ANX is my go to.

AppNexus review by Lilia T.
Lilia T.
Validated Reviewer
Verified Current User
Review Source

"I work w APN every day. I set up both demand and supply side."

What do you like best?

APN interface, I think it's easy to navigate and its make sense.

What do you dislike?

I dislike AQ Rules. I don't understand why I'm not able to simply upload a list of blocked URLs or brands. It's very time-consuming that I have to do all that work manually.

Recommendations to others considering the product

I have been working with many consoles and definitely APN is one of the best.

Do not work with Right Media and OpenX!

What business problems are you solving with the product? What benefits have you realized?

We connect publishers and advertisers.

AppNexus review by Agency in Executive Office
Agency in Executive Office
Validated Reviewer
Review Source

"Great way to track results"

What do you like best?

I like the fact that you are able to see where all the results are going and that you can really get a good look at how companies CPMs are increasing or decreasing. It's a great way to alert you when its time to give them a little nudge.

What do you dislike?

I wish the reports you get from down loading would be a little better to understand and reformat for better use when creating reports for Microsoft Excel. In the our company this information is really valuable as we send reports to our clients and partner companies.

What business problems are you solving with the product? What benefits have you realized?

We send monthly reports to our clients and our partnering companies to create a better business relationship by being very transparent.

AppNexus review by Stella K.
Stella K.
Validated Reviewer
Review Source

"One of the top UIs"

What do you like best?

The UI is really efficient and built out really well for fast tag trafficking, integrated with evidon, ability to scale/ large traffic reach. The tiers (advertiser, line item, campaign, creatives folders) all flow really well and really intuitive. Ability to bulk edit creatives and line/campaign level is really helpful and "duplicate/copy" feature.

What do you dislike?

The platform loads really slow. Performance and be poor and there's a lack of auto optimization tools for basic KPIs like CTR

Recommendations to others considering the product

There's no dedicated point of contact for any troubleshooting, they will ask you to file a support ticket which will be addressed within 24 hours. Just beware of the lead time it takes to troubleshoot.

What business problems are you solving with the product? What benefits have you realized?

Integrating our 1st party data with their system to create an RTB system. Right now we're not integrated so everything we traffic is separate from our in house RTB system (including delivery, performance, etc).

AppNexus review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"AppNexus Review"

What do you like best?

Somewhat easy to use once you get the hang of it

What do you dislike?

UI can be confusing to navigate, reporting tool is a bit confusing

What business problems are you solving with the product? What benefits have you realized?

Able to create multiple line items and creatives for campaigns

AppNexus review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Wonderful Ad Tech to Help Optimize Advertising Online"

What do you like best?

App Nexus is very easy to use and has a great customer service. When there is any problem, just submit a ticket and you will receive an email from one of the representatives right a way. Another great thing about App Nexus is that they are always improving and finding new ways to help the advertisers optimize.

What do you dislike?

App Nexus' mobile options are very limited. When pulling a report for mobile application, I have to say, it is too vague and does not give that much information. Another problem is the bots. There are always bots online and it is hard to avoid all of them.

Recommendations to others considering the product

Always stay updated with new features.

What business problems are you solving with the product? What benefits have you realized?

Displaying ads in a low cost and effective way. With AppNexus' optimization techniques, we benefit from great results while reducing costs to a minimum.

AppNexus review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"​An intricate real time bidding platform that is consistently improving. ​"

What do you like best?

- Various ways to optimize campaigns

- Usually user friendly

- Even though I prefer to speak with someone on the phone most of the time, they usually are pretty quick in email response

- Bulk edit / upload is pretty decent

- Pacing is easy to manage

- Usually everything paces accordingly

- Reporting is very granular

What do you dislike?

- Customer service is not that good.

- When they launch beta products they usually do not work at all or very poorly. Sometimes I feel like they should wait a bit before launching.

- Would like to be able to do more bulk editing with creative

- Would like to do video within AppNexus

Recommendations to others considering the product

It takes time to learn and get use to the platform especially the naming conventions. It is not always user friendly but they are definitely working toward fixing this. They do have a viewability issue. You will not be able to attribute 100% impressions to a source.

What business problems are you solving with the product? What benefits have you realized?

The benefits with working in AppNexus is the in dept reporting I am able to view and optimize campaigns thoroughly. I also able to separate out publishers within their inventory research and reach out to them to get specific domains that are outperforming. They are also connected with nearly all data providers which gives me lot of resources to choose from when building out campaigns.

We are trying to solve the viewability and fraud issue with different data providers and AppNexus has continually worked to providing more transparency.

AppNexus review by Amber S.
Amber S.
Validated Reviewer
Review Source

"Decent Platform"

What do you like best?

The best attribute of AppNexus for Advertisers is the streamlined campaign management setup process. Over the years the UI has been tweaked several times and now it is easier than ever to traffic tags, create pixels and create your campaign structure.

What do you dislike?

Sometimes the platform can be slow, reporting should be more robust and inventory quality seems to have declined over the years.

Recommendations to others considering the product

AppNexus definitely has its quirks but it's my choice DSP for both the advertiser and publisher side. I've trafficked in AppNexus for a few years, trained others on the platform and it's always my network of choice.

What business problems are you solving with the product? What benefits have you realized?

Purchasing relevant inventory (display, video and mobile) for my clients to serve their ads against. My ultimate goal is to drive cost-effective conversion activity on the clients site.

AppNexus review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"The Emperor Needs a Tailor"

What do you like best?

It is relatively easy to stand up a new instance and to trade. The Company is clearly investing in new functionality continuously. It is easy to find industry folks with AN experience.

What do you dislike?

In working with 100+ technology resources to get work accomplished, I have NEVER worked with a worse service organization(including the construct of its contracts and performance accountability) or one whose senior management was more arrogant and less committed to actual client success. I don't say this lightly as this covers a lot of vendors(e.g., IBM, Microsoft, Oracle, AOL, Nielsen, Google, Facebook).

Be ready for horrendous sales and contracting practices, continuous service failures, constant account management personnel turnover, and an end-to-end exchange that favors in many ways your competitors (a few favorite clients/partners). AN is having its time in the sun, but this too will pass as--happily--new competitors emerge. The blame, IMHO, goes entirely to the CEO and his direct reports that refuse to support the voices of the breadth and depth of their customers, business partners, and employees.

Recommendations to others considering the product

Consider other platforms carefully.

What business problems are you solving with the product? What benefits have you realized?

We use AN to trade RTB programmatic ad inventory. By leveraging AN, we saved the time and money required in initially having to build our own trading platform. Later, we found we did not have to build certain missing components as AN did this as a part of its development roadmap. We simply could not have operated as profitably for ourselves or our clients using another DSP. But, the lousy service, increasing/outrageous costs, unfair/skewed volume discounts, and glaring lack of transparency in so many aspects of its delivery should cause any client transacting more than $1mm/mo to look for SaaS alternatives. For those doing much less volume, consider a DSP or several of them or a 3rd party or agency trading desk as scale matters quite a bit in this business. For those expecting to do much more business, use AppNexus for its exchange and its digital plumbing where necessary, but do NOT become dependent on other aspects of its increasingly sprawling business model unless this company changes its cynical, me-first ways of doing business.

AppNexus review by Gina H.
Gina H.
Validated Reviewer
Verified Current User
Review Source

"Great at impression capping; bad interface"

What do you like best?

The impression capping is very easy on AppNexus, especially compared to other DSPs

What do you dislike?

The interface could use a little work; looks outdated

Recommendations to others considering the product

They work hard against non-human traffic/bots

What business problems are you solving with the product? What benefits have you realized?

Returning greater margins on ad spend

AppNexus review by Tim N.
Tim N.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Leading Optimization Coupled With Precise Targeting"

What do you like best?

The wide range of inventory targeting abilities. If you have specific domain targeting needs or strict 3rd party data demographic requirements, AppNexus has it all.

What do you dislike?

With so many features and options does come a healthy learning curve.

Recommendations to others considering the product

Don't hesitate. Go for it.

What business problems are you solving with the product? What benefits have you realized?

Solving large inventory reach locally to Internationally in a cost efficient fashion. Benefits range from brand protection to finite targeting capabilities. Partnering with AppNexus allows us to say "Yes" to our clients more often.

AppNexus review by Pablo T.
Pablo T.
Validated Reviewer
Review Source

"Really good and helpfull"

What do you like best?

The easy way of using the full platform, the divisions of tools make more easy to understood all the differents setup's.

What do you dislike?

The different rules of optimizations.The differents updates of audit URL.

What business problems are you solving with the product? What benefits have you realized?

Finding traffic and advertisers. make the business more profitable

AppNexus review by User in Publishing
User in Publishing
Validated Reviewer
Review Source

"powerful platform but has some room for improvement"

What do you like best?

creating campaigns and duplicating is an easy process

What do you dislike?

Creative management needs a lot of improving - unable to set up creative start / end dates within a campaign

Reporting - unable to report down to the Zip code

What business problems are you solving with the product? What benefits have you realized?

Extending reach of ad campaigns from local -> extended reach network

AppNexus review by Anjan K.
Anjan K.
Validated Reviewer
Review Source

"Good but not so awesome!!"

What do you like best?

Its well represented platform with user friendly interface.

What do you dislike?

Sometimes the interface is wacky and totally slow.

Recommendations to others considering the product

Its Good..

What business problems are you solving with the product? What benefits have you realized?

To find retargeted users on mobile websites and apps. Appnexus has a lot of mobile web inventory which helps to retarget users

AppNexus review by User
User
Validated Reviewer
Review Source

"Engineer´s dsp"

What do you like best?

all the configuations and possibilities that it gives to us. And all the customization capabilities.

What do you dislike?

The technical support is not the best part of these company and product.

Recommendations to others considering the product

different buying models, CPC, CPA. And customizable capabilities.

What business problems are you solving with the product? What benefits have you realized?

everything is customizable, so there are no problem to reach almost every inventory.

AppNexus review by Rosey S.
Rosey S.
Validated Reviewer
Review Source

"AppNexus for Advertisers"

What do you like best?

How granular you can get and how much access to inventory you have.

What do you dislike?

The system can be buggy, takes a long time to learn and customer service can be lacking.

What business problems are you solving with the product? What benefits have you realized?

Running display campaigns for advertiser clients.

AppNexus review by Consultant in Internet
Consultant in Internet
Validated Reviewer
Verified Current User
Review Source

"changes need to be made"

What do you like best?

they accept many advertisers other exchanges do not.

What do you dislike?

everything else! Not intuitive UI, bad and untrustworthy traffic, poor 3rd party ad verification controls

What business problems are you solving with the product? What benefits have you realized?

Serving difficult ads on exchanges.

AppNexus review by User in Consumer Goods
User in Consumer Goods
Validated Reviewer
Review Source

"AppNexus Publisher Rewview - Data tracking "

What do you like best?

Easy UI and reporting analytics. Data was current and easy to sort. Analytic tool allowed for many options.

What do you dislike?

There are a lot of tools and levers. Can be hard to understand at first.

Recommendations to others considering the product

Request proper training. Will help streamline ad publishing and campaign tracking.

What business problems are you solving with the product? What benefits have you realized?

Pixel creation and banner tracking

AppNexus review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Great experience"

What do you like best?

The best client services ever! I love the way they are always answering questions.

What do you dislike?

No video inventory available for Italy, and really difficult optimization for direct campaign

What business problems are you solving with the product? What benefits have you realized?

Great capability to find good display inventory

Kate from G2 Crowd

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