What do you like best?
APB (Appnexus Programmable Bidding) is one of the most tailored options in the market if you want to create your own algorithm using one of the leader DSPs.
Goal based optimization using the algorithm of the platform, It works better on CPA basis if the volume of the pixels is high enough.
Real time monitor pulse helps to easily see if everything is up and running.
What do you dislike?
Creative audit is too slow and it does not show enough details of the rejection.
However, the audit process has improved in the last year.
The interface is not as user friendly as other platforms.
The creative uploading process is probably the worst thing that we find on APN. The last platform update was supposed to make things easier however, it's even less intuitive as before.
Recommendations to others considering the product
The support team is not very supportive and I guess that's related to the company policy.
What business problems are you solving with the product? What benefits have you realized?
Achieving very good results while testing APB (Appnexus Programmable Bidder = Custom Algorithm). Log level data analysis required in the process.
ALI (Augmented Line Item) allows more buying types and optimizations such as Cost Per In View. These in-view values are aligned with external ad verification technologies (IAS).
ALI also reduces sleeping bids, which means that the DSP doesn't activate and deactivate the bids to adjust the pacing. The line item would see all the bids, this increases the chances of reaching valuable users.