AppsFlyer

(15)
4.0 out of 5 stars

AppsFlyer is the market leader in mobile advertising attribution & analytics, helping marketers to pinpoint their targeting, optimize their ad spend and boost their ROI.

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Showing 15 AppsFlyer reviews
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AppsFlyer review by Administrator in Computer Software
Administrator in Computer Software
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Great tool for every app marketer!

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What do you like best?

I like that it gives rich data on download sources - where the downloads come from and how the user interacts with the app from the initial moment.

The onelink feature is also great in order to track information using only one link.

Great user interface.

What do you dislike?

I do not like that the way it tracks downloads in the app are not accurate - it counts first download when a person opens the app (not just downloads it)

Not easy setup and integration

Support for integration could be better and more personalized

Recommendations to others considering the product

It takes time to implement

What business problems are you solving with the product? What benefits have you realized?

We are measuring the most effective source of download information and trying to analyze the effectiveness of every channel when it comes to attribution of downloads.

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AppsFlyer review by User
User
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What do you like best?

We just started scaling the number of partners we do mobile app install deals and this would have never been possible without AppsFlyer.

Giving access to third party + the exact conrol of what type of insights they can access is very easy (much easier then with other providers). Thiss allowed us to scale fast in new GEOs.

Furthermore, AppsFlyer provides insights to prevent froud like click spamm.

What do you dislike?

It seems that some of our install providers don't know exactly how to use AppsFlyer so very often we need to guide them through. I guess more work needs to be done to educate agencies.

What business problems are you solving with the product? What benefits have you realized?

1. Channel attribution - we know that our paid web campaigns have spill over effects in form of downloads and with appsflyer it is much easier to attribute them to the correct source

2. Work easier with third parties

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AppsFlyer review by User in Internet
User in Internet
Review Source
Validated Review
Verified Current User
What do you like best?

AppsFlyer is robust - it allows you to connect a multitude of different services into your apps for tracking and helps you visualize and analyze the data from those services.

What do you dislike?

With so many different services to connect, the UI can be confusing regarding what can insight can be gleaned from AppsFlyer, what exactly is being tracked, etc. Additionally, there are some odd alert choices that make it seem like things are going wrong when actually it's just a standard alert such as "You need to update your SDK by X date" - what is odd is alerts like this will show even if you HAVE updated the SDK for example.

What business problems are you solving with the product? What benefits have you realized?

AppsFlyer gives us a central location to view mobile performance as far as app downloads and actions taken within our apps that can be attributed to different channels.

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AppsFlyer review by <span>Katie G.</span>
Katie G.
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Verified Current User
Review Source

Market Better with less Expenditure

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Verified Current User
What do you like best?

It is easy to get bogged down in the array of choices we now have to market our business. I like the user friendly aspects of AppFlyer. Simple, clean, beneficial.

What do you dislike?

I have not found anything yet, but I will let you know!

What business problems are you solving with the product? What benefits have you realized?

Marketing is complicated and there is more and more competition out there; your business can easily get lost in the shuffle. I like to use as few applications as possible but that offer the most impact for us.

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AppsFlyer review by <span>Andrew H.</span>
Andrew H.
Validated Review
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A great product

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What do you like best?

Easy to use and understand. We'd really being struggling with our marketing channel attribution (my company runs a pan-European job search app) and appsflyer helped make everything a bit more clear, and it turns out we were actually wasting quite a bit of money on low quality channels! So it saved us money, that's the best thing about it.

What do you dislike?

Nothing really. Simple, easy to use. Maybe too much data?

What business problems are you solving with the product? What benefits have you realized?

We use appsflyer to improve cost per acquisition of downloads for our app.

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AppsFlyer review by User in Executive Office
User in Executive Office
Review Source
Validated Review
What do you like best?

Detailed analytics and data insights, ability to carve up data easily and nice interface. To think that we were just sticking our finger in the air and sort of guessing what was working before appsflyer is quite baffling to me!

What do you dislike?

It can get quite expensive, quite quickly with scale! No in app support (although that might have changed now)

Recommendations to others considering the product

Give it a go. I believe there's even a free/trial version?

What business problems are you solving with the product? What benefits have you realized?

We've used appsflyer on our mobile app to understand what works and what doesn't. We've saved quite a bit of marketing cash with the tool.

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