G2 Crowd Acquires Siftery to Create a New Way to Buy and Manage Software Spend šŸš€
AppsFlyer

AppsFlyer

4.1
(18)

AppsFlyer is the market leader in mobile advertising attribution & analytics, helping marketers to pinpoint their targeting, optimize their ad spend and boost their ROI.

Work for AppsFlyer?

Learning about AppsFlyer?

We can help you find the solution that fits you best.

AppsFlyer Reviews

Ask AppsFlyer a Question
Write a Review
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • For Category
  • Industry
Ratings
Company Size
User Role
For Category
Industry
Showing 19 AppsFlyer reviews
LinkedIn Connections
AppsFlyer review by Amey S.
Amey S.
Validated Reviewer
Verified Current User
Review Source

"Simple to understand and use."

What do you like best?

Till date, whatever data I have extracted from Appsflyer was never incorrect. Mainly installs i.e. first app launch is considered and campaigns tracking.

What do you dislike?

Consumption data is not reliable. Also, country filter is absolutely of no use at all. This actually is very frustrating when it comes to reporting. Also, not all the reports can scheduled on mail. This increases manual tasks.

Recommendations to others considering the product

Just go for it. Appsflyer 360 is much more better.

What business problems are you solving with the product? What benefits have you realized?

To keep an eye on installs flow. Also to understand the source of user acquisition and understanding user engagement to optimize digital marketing campaigns. The all in one report from appsflyer (Installations data) has made my life little convenient.

Sign in to G2 Crowd to see what your connections have to say about AppsFlyer
AppsFlyer review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great tool for every app marketer!"

What do you like best?

I like that it gives rich data on download sources - where the downloads come from and how the user interacts with the app from the initial moment.

The onelink feature is also great in order to track information using only one link.

Great user interface.

What do you dislike?

I do not like that the way it tracks downloads in the app are not accurate - it counts first download when a person opens the app (not just downloads it)

Not easy setup and integration

Support for integration could be better and more personalized

Recommendations to others considering the product

It takes time to implement

What business problems are you solving with the product? What benefits have you realized?

We are measuring the most effective source of download information and trying to analyze the effectiveness of every channel when it comes to attribution of downloads.

What Mobile Marketing solution do you use?

Thanks for letting us know!
AppsFlyer review by User
User
Validated Reviewer
Verified Current User
Review Source

"Very flexible and easy implementation of new partners"

What do you like best?

We just started scaling the number of partners we do mobile app install deals and this would have never been possible without AppsFlyer.

Giving access to third party + the exact conrol of what type of insights they can access is very easy (much easier then with other providers). Thiss allowed us to scale fast in new GEOs.

Furthermore, AppsFlyer provides insights to prevent froud like click spamm.

What do you dislike?

It seems that some of our install providers don't know exactly how to use AppsFlyer so very often we need to guide them through. I guess more work needs to be done to educate agencies.

What business problems are you solving with the product? What benefits have you realized?

1. Channel attribution - we know that our paid web campaigns have spill over effects in form of downloads and with appsflyer it is much easier to attribute them to the correct source

2. Work easier with third parties

AppsFlyer review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Assuring quality on results"

What do you like best?

Appsflyer reporting has a placement breakdown (FB, Twitter, etc). Making it easier to optimize.

What do you dislike?

Reporting pull is very unfriendly. Although it is easy to see the dashboard, sometimes I need the raw data to play with. It is extremely difficult to filter the data I really need and most of the times I have to download huge reports to get an specific type of information.

What business problems are you solving with the product? What benefits have you realized?

Appsflyer helps us validate the quality of results. For example, while FB reports installs when the user clicks to download a given app, Appsflyer reports on installs when the user actually has the app on his/her phone and it provides more information on what happens next, app opens, launches, etc.

AppsFlyer review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"AppsFlyer gets the job done but the UI can be a little confusing"

What do you like best?

AppsFlyer is robust - it allows you to connect a multitude of different services into your apps for tracking and helps you visualize and analyze the data from those services.

What do you dislike?

With so many different services to connect, the UI can be confusing regarding what can insight can be gleaned from AppsFlyer, what exactly is being tracked, etc. Additionally, there are some odd alert choices that make it seem like things are going wrong when actually it's just a standard alert such as "You need to update your SDK by X date" - what is odd is alerts like this will show even if you HAVE updated the SDK for example.

What business problems are you solving with the product? What benefits have you realized?

AppsFlyer gives us a central location to view mobile performance as far as app downloads and actions taken within our apps that can be attributed to different channels.

AppsFlyer review by Katie G.
Katie G.
Validated Reviewer
Verified Current User
Review Source

"Market Better with less Expenditure "

What do you like best?

It is easy to get bogged down in the array of choices we now have to market our business. I like the user friendly aspects of AppFlyer. Simple, clean, beneficial.

What do you dislike?

I have not found anything yet, but I will let you know!

What business problems are you solving with the product? What benefits have you realized?

Marketing is complicated and there is more and more competition out there; your business can easily get lost in the shuffle. I like to use as few applications as possible but that offer the most impact for us.

AppsFlyer review by Andrew H.
Andrew H.
Validated Reviewer
Review Source

"A great product"

What do you like best?

Easy to use and understand. We'd really being struggling with our marketing channel attribution (my company runs a pan-European job search app) and appsflyer helped make everything a bit more clear, and it turns out we were actually wasting quite a bit of money on low quality channels! So it saved us money, that's the best thing about it.

What do you dislike?

Nothing really. Simple, easy to use. Maybe too much data?

What business problems are you solving with the product? What benefits have you realized?

We use appsflyer to improve cost per acquisition of downloads for our app.

AppsFlyer review by Consultant in Computer Software
Consultant in Computer Software
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Easy to use, quick to setup"

What do you like best?

AppsFlyer makes it very easy to get your mobile campaigns in order. They have a fast setup for all of their instances, and making a new campaign is a breeze.

What do you dislike?

The pricing model can be very restricting for smaller publishers. It would be nice if they had a free version or a lite version.

What business problems are you solving with the product? What benefits have you realized?

Understanding where mobile traffic is coming from. There are no many different vendors in the space that are vying for your user, so it makes it easy to understand with AppsFlyer's platform.

AppsFlyer review by User in Executive Office
User in Executive Office
Validated Reviewer
Review Source

"The best tool for tracking app success"

What do you like best?

Detailed analytics and data insights, ability to carve up data easily and nice interface. To think that we were just sticking our finger in the air and sort of guessing what was working before appsflyer is quite baffling to me!

What do you dislike?

It can get quite expensive, quite quickly with scale! No in app support (although that might have changed now)

Recommendations to others considering the product

Give it a go. I believe there's even a free/trial version?

What business problems are you solving with the product? What benefits have you realized?

We've used appsflyer on our mobile app to understand what works and what doesn't. We've saved quite a bit of marketing cash with the tool.

AppsFlyer review by User in Consumer Services
User in Consumer Services
Validated Reviewer
Verified Current User
Review Source

"Easy to use with customized user experience "

What do you like best?

Intuitive interface with very easy to understand panel. All the necessary data are easily accessible

What do you dislike?

The Android application is not as comfortable as the desktop version

What business problems are you solving with the product? What benefits have you realized?

Marketing Analytics and Fraud detection

AppsFlyer review by Sandra E.
Sandra E.
Validated Reviewer
Review Source

"Great tracking tool"

What do you like best?

Appsflyer is a live tracking performing tool

it helps us to optimise our campaigns by sub pubs

What do you dislike?

lack of data in the past - could not access all data i needed

What business problems are you solving with the product? What benefits have you realized?

been able to chose to increase cpi bu sub pubs

AppsFlyer review by Evelyn Z.
Evelyn Z.
Validated Reviewer
Review Source

"Super cool"

What do you like best?

I like being able to track my app installs

What do you dislike?

Nothing so far. I just wish integration was even simpler

What business problems are you solving with the product? What benefits have you realized?

I use it to calculate marketing conversion & acquisition costs. It helped me understand what channels are the most effiicient

AppsFlyer review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Very useful for tracking down funnel conversions"

What do you like best?

Easy to use and we are able to integrate our reporting with the tool which is great

What do you dislike?

easier Adwords integration would be nice

What business problems are you solving with the product? What benefits have you realized?

tracking conversions further down the funnel than the install, allows us to know what happens later and if the installs are useful to spend money on app install advertising

AppsFlyer review by Swendy X.
Swendy X.
Validated Reviewer
Review Source

"Great choice of tracking for advertisers"

What do you like best?

The friendly UI design, robust tracking and professional customer support greatly impress me.

What do you dislike?

The report time doesn't support the timezone change.

Recommendations to others considering the product

A software fits your needs and won't waste your time.

What business problems are you solving with the product? What benefits have you realized?

No issues met recently.

AppsFlyer review by Patricia G.
Patricia G.
Validated Reviewer
Review Source

"Solution for SDK"

What do you like best?

High technological capacity, good solution for measure apps download campaigns

What do you dislike?

Technological Server is far. I think they not have hq in Europe

What business problems are you solving with the product? What benefits have you realized?

Is a easy way to measure downloads

AppsFlyer review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Review Source

"CPI network with good tools"

What do you like best?

Good source of CPI apps. Integrate easily and get access to a broad variety of CPI apps.

They work with other networks and are an aggregator of apps.

I found their reporting tool to be very useful.

What do you dislike?

Attribution issues

Too many hops for attribution

Recommendations to others considering the product

be sure to check attribution and postbacks before going Live.

What business problems are you solving with the product? What benefits have you realized?

Distributing apps in the most contextually relevant manner on Android devices

AppsFlyer review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Review Source

"Good platform that helps apps know where traffic is coming "

What do you like best?

The platform is straightforward and simple, it offers most of the things you need in terms of measurement and analysis.

What do you dislike?

I see this platform more oriented in attribution than in campaign analysis.

What business problems are you solving with the product? What benefits have you realized?

Traffic attribution

AB testing

AppsFlyer review by User in Information Technology and Services
User in Information Technology and Services
Validated Reviewer
Review Source

"Works well and growing"

What do you like best?

Pricing model is great, pay for what you need. Great information provided for your app.

What do you dislike?

Some things are minimal for now. Dashboard for instance.

What business problems are you solving with the product? What benefits have you realized?

Helps to tailor your app, set up personalized campaigns.

AppsFlyer review by User in Retail
User in Retail
Validated Reviewer
Review Source

"good way to install apps"

What do you like best?

the cost of aquisition to run appsflyer.

What do you dislike?

the absense of control and measure of uninstall

What business problems are you solving with the product? What benefits have you realized?

install and disseminate our apps

Learn more about AppsFlyer

AppsFlyer Videos

Kate from G2 Crowd

Learning about AppsFlyer?

I can help.
* We monitor all AppsFlyer reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.
AppsFlyer
4.1
(18)