We just started scaling the number of partners we do mobile app install deals and this would have never been possible without AppsFlyer.
Giving access to third party + the exact conrol of what type of insights they can access is very easy (much easier then with other providers). Thiss allowed us to scale fast in new GEOs.
Furthermore, AppsFlyer provides insights to prevent froud like click spamm.
1. Channel attribution - we know that our paid web campaigns have spill over effects in form of downloads and with appsflyer it is much easier to attribute them to the correct source
2. Work easier with third parties