Apptimize

(15)
4.0 out of 5 stars

Apptimize does A/B testing, feature flagging, phased rollouts, and analytics for native Android and iOS apps. A/B testing is the basis of the systematically improving your app for your users by sending different versions of your app to your real users.

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Showing 15 Apptimize reviews
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Apptimize review by <span>ian T.</span>
ian T.
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Verified Current User
Review Source

"A great mobile testing tool supported by a knowledgeable product team"

What do you like best?

Apptimize has many great functions including a reliable visual testing tool and a powerful programmatic editor with which you can build many testing driven product decisions.

What do you dislike?

There isn't much to dislike about the platform. I'm looking forward to the many amazing features to come.

Recommendations to others considering the product

I would consider Apptimize for anyone who is interested in making data and testing driven decisions in their product development or acquisition roadmaps. Apptimize is unique in the sense that it allows you to build small visual experiments on things such as buttons, colors, or images or large experiments on the usefulness of entire new modules or user flows.

What business problems are you solving with the product? What benefits have you realized?

We're looking to increase the number of subscriptions purchased in the app, increase the tenure of our already existing subscribers, and improving many in-app experiences and products. We also have used apptimize to test push notifications in order to increase the percentage of users who are opted in.

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Apptimize review by <span>Stephen H.</span>
Stephen H.
Validated Reviewer
Review Source

"Super easy, powerful and insightful"

What do you like best?

It provides huge flexibility when running multiple experiments, preparing them and previewing them in both development and production environments on iOS and Android.

We've released plenty behind feature flags which is really great for us to target and optimize experiences from CRM campaigns, to deep functionality as well as testing new ideas and validating them quickly.

What do you dislike?

The dashboard could do with some work. It would be great to have a quick overview of all my environments so i can see what is happening at a glance rather than have to go into each environment.

Recommendations to others considering the product

It's powerful, reliable and most importantly provides valuable insights that are actually actionable. Fantastic service level too.

What business problems are you solving with the product? What benefits have you realized?

Rapid experimentation and growth hacks are fundamental to the growth of our business. We need to be able to test fast and implement winning experiments or kill failing ones quickly. It's all about cadence and it's allowed us to grow a culture of experimentation and optimisation inside our business.

What Mobile App Optimization solution do you use?

Thanks for letting us know!
Apptimize review by <span>Jim O.</span>
Jim O.
Validated Reviewer
Review Source

"Really Powerful"

What do you like best?

Easy to get set up and use, awesome to be able to create tests without updating the browser (after the initial Apptimize-enabled version is deployed).

What do you dislike?

I wish it had support for A/B tests for our web UI. We ended up subscribing to Optimizely to perform that task.

Recommendations to others considering the product

make sure that you have figured out how you want to handle analytics, push notifications, install attribution, and web experiments - there are a lot of vendors with overlapping products in these areas.

What business problems are you solving with the product? What benefits have you realized?

This has helped us identify the impact of changes we are making to our apps - both to the retention and usage of the apps. It also helps us incrementally roll out new features to ensure that things are working well before all of our users get the new features.

Apptimize review by <span>Alex Q.</span>
Alex Q.
Validated Reviewer
Review Source

"Great tool, Great Relationships"

What do you like best?

Apptimize provides a great tool for native mobile (iOS, Android) A/B testing. There are several benefits of the tool:

1) setting up your own test success metrics and funnels. Apptimize allows developers to designate success metrics for each test and then provides the dashboard to make it easy to compare those metrics across variants.

2) Managing tests. Ramp tests up, turn tests off, turn tests on. Feature flags. It's all there and they continue to invest and improve

3) Relationships. Apptimize invests in their customers, listens to our feedback and offers advice on our ab testing strategy.

What do you dislike?

It's important to monitor your app performance after implementing Apptimize.

What business problems are you solving with the product? What benefits have you realized?

A/B testing and feature rollout on native mobile apps.

Apptimize review by <span>Alex C.</span>
Alex C.
Validated Reviewer
Review Source

"Too big to fail"

What do you like best?

Integration is easy, and product loves the newly obtained freedom to experiment

What do you dislike?

Using Apptimize reduced the percentage of non-crash users

Recommendations to others considering the product

Please understand that you bundle a sophisticated engine into your app. This will inflate your APK, perform network communications, and sometimes crash in the ways that are out of your control.

The flexibility that this SDK promises may clash with fancy custom widgets that your programmers developed.

Note that you cannot use only part of this SDK, it's all or nothing. Even if you only want to get some analytics, or perform demographic A/B test of a text message, you must package full Apptimize with your app, and bear the full consequences.

What business problems are you solving with the product? What benefits have you realized?

Apptimize is promised to help us separate product decisions from development decisions.

Apptimize review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Apptimize is used for real-time changes to the our apps behavior, as well as A/B testing features"

What do you like best?

The available SDKs for iOS and Android platforms.

Web-based managment console.

Price to feature ratio.

What do you dislike?

The real-time changes that we can deploy are acutally limited in the scope - so, not all of our original goals can be met with this tool. Also, we have to plan in advance what sections of parts of our app we would like to change, and only after that we can start using this feature, which means that there is a lag/delay between the time that we want to change something and the time when it actually becomes a reality. For example, with our sprint structure this delay can be as long as 3 - 4 weeks.

Recommendations to others considering the product

Negotiate your custom long term price

What business problems are you solving with the product? What benefits have you realized?

Our main goal with Apptimize is to tailor our application and its particular modules/features to the precise needs of our users.

So, far we seen most benefts from the A/B testing.

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