Aprimo

2.2
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Aprimo Reviews

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Showing 3 Aprimo reviews
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Aprimo review by User in Hospital & Health Care
User in Hospital & Health Care
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"Not Very Intuitive"

What do you like best?

I like that it is one place for all people to interact on the project. It is also a great pla

What do you dislike?

I dislike how hard it is to find things, upload files, add files if you need to make a correction, find comments from reviewers and go back and change things as the project moves along

Recommendations to others considering the product

Get training and have guides for people using Aprimo so they can reference as they go along

What business problems are you solving with the product? What benefits have you realized?

We are using Aprimo to get approvals on projects from legal and compliance before they are sent to regulatory agencies

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Aprimo review by Administrator
Administrator
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content

"Outdated software"

What do you like best?

There is a way to build complicated workflows and store layers of data

What do you dislike?

The GUI is horrible, the system is outdated and slow.

Recommendations to others considering the product

The system has not kept up with market trends and needs to improve their UI and the ease of use. We were able to use this software for over 10+ years but they didn't seem to make many improvements in that time.

What business problems are you solving with the product? What benefits have you realized?

Email marketing, event registration, and data segmentation. We switched off this product due to the lack of innovation and keeping with comparable products in the market.

What Marketing Resource Management solution do you use?

Thanks for letting us know!
Aprimo review by User
User
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Review Source
content

"Fairly easy adoption by new users"

What do you like best?

The learning curve on this program wasn't too steep in order to grasp the basics

What do you dislike?

Outdated visuals for the explorer, and sometimes building out nuances in waterfalls can be confusing

What business problems are you solving with the product? What benefits have you realized?

Trying to build out marketing campaigns based on fairly complex business rules. This helped us achieve what we needed to do fairly easily

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