There is a way to build complicated workflows and store layers of data
What do you dislike?
The GUI is horrible, the system is outdated and slow.
Recommendations to others considering the product
The system has not kept up with market trends and needs to improve their UI and the ease of use. We were able to use this software for over 10+ years but they didn't seem to make many improvements in that time.
What business problems are you solving with the product? What benefits have you realized?
Email marketing, event registration, and data segmentation. We switched off this product due to the lack of innovation and keeping with comparable products in the market.
* We monitor all Aprimo reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.