What do you like best?
Aritic PinPoint is one of a permissive Marketing Automation Tool I have used! It has a simple and smooth user interface. I loved the advanced segmentation feature that allows me to segment the leads with their behavior pattern and associate suitable trigger pointers on them (Lead Scoring).
Their Social platform behavior usage in Lead scoring and Automation is not available anywhere else.
The integration with Webinar system is very well that once automation campaign setup done, we are just looking on metrics of attendees.
What do you dislike?
Honestly, I hate nothing about Aritic PinPoint but sometime we need to very cautious on our opt-in list usage within the application get more engagement to make sure to use their "Identical lead feature" as the AI algo suggestion may go wrong on those cases
Recommendations to others considering the product
Say Yes to Aritic PinPoint, it monitors the whole buyer's journey of your business.
What business problems are you solving with the product? What benefits have you realized?
We use to arrange the hackathon for our clients and we do marketing communication with hackathon candidates and it is a lot of manual work. We have started using Aritic PinPoint to increase productivity to manage more customers with existing resource.
Aritic PinPoint integration with Go-to-meetings, Go-to-webinars/Seminars, Go-to-training's are helpful for us as we can use these attributes Automation campaign, Automation system does all the followups before heckathon and provide the all attendees communications information. Once the automation process set we were able to manage 4 customer at the place of 1.5 customer with Aritic PinPoint.
One more benefits,we received from Identical lead feature that we know, who all are actually not going turned up for hackathon.