What do you like best?
We’ve been using AspDotNetStorefront for years and it’s served us well. Version 10 was just released and we updated shortly afterward. There are a lot of improvements that we’re very happy about but the biggest factor is how the site works with mobile devices. We’ve always struggled with converting mobile traffic, or even keeping them on the site, but we’re seeing HUGE improvements in our mobile metrics. Just since we launched the update our mobile revenue is up 225% and conversions are up 131%! Across all traffic we’re seeing more than an 8% increase in conversion rate, bounces are down, and session durations are up. I credit a lot of this to the responsive design, our product images are bigger and fill any size screen with color – important when you’re selling flowering plants! The new 1-page shopping cart is great, the customer can see all their order information all together and visual cues guide them through completing all the required information.
What do you dislike?
It's a little more difficult in the new version to make layout changes to the site if you're not familiar with the technology. We were provided with a site skin that we're pretty happy with though, and have just made minor tweaks.
What business problems are you solving with the product? What benefits have you realized?
The responsive design was the main factor in our decision to invest in the new version. Our mobile site wasn't performing at the levels we felt it should be. Navigating the new site on a phone or tablet is a completely different experience, full of color and it's easy to find products and check out.
The backend product and order management is MUCH easier to work with. A lot more information is visible on each page so you don’t have to navigate through a bunch of tabs to see everything. The entire layout is just cleaner, easier, and more intuitive. We spend less time doing routine administrative tasks.