What do you like best?
Applications are great for all levels of users. The most basic user can start off right away with PDF reports or viewing dashboards and the most advanced analyst can pull data from the API.
Real-time processed data is available within 4 minutes. It can immediately be sliced and diced in reports and exported.
REST urls allow you to ping their API an unlimited number of times. You can also import REST API urls from other sources and display they in dashboards. The Data Query tool is incredibly powerful and allows you to answer questions very quickly and at the same time, get very detailed data.
There are frequent updates to the tool to release new features or improve existing ones, and the company is very open about the roadmap.
What do you dislike?
Dashboards will throw errors on occasion, maybe once or twice per month.
Access rights are difficult to manage because they are created and set in two different locations.
Conversion funnels need to be updated and modernized, and allow for more flexibility.
Recommendations to others considering the product
Take the time to learn about each of the applications and how they apply to you. You may find that only a handful of people really need to learn the tool at an advanced level and everyone else can stick to surface level interactions. If you're doing a lot of customizations set-up can be a little difficult, but the consultants should be able to walk you through everything. Don't be afraid to ask questions or challenge them - in my experience there's a way to accomplish anything you can ask for.
What business problems are you solving with the product? What benefits have you realized?
We are solving issues with marketing campaigns that are directed to incorrect landing pages or budgeted incorrectly with the real-time data, which saves us money or provides more opportunity. Also with the real-time data we are able to monitor site performance after code pushes to determine whether the push broke anything on the site or is having an immediate negative impact.
We are able to add custom tracking to links, menus, widgets and banners that allow us to analyze the effectiveness of these features and determine their optimum settings.
We can create custom reports that are GA-style in how they can be manipulated to an extent, but not completely changed for users who don't need to learn the back-end of the product. This is more effective in time management and provides the right information to the right people without a lot of upfront cost.