ATG Consulting

ATG Consulting


Advanced Technology Group is a management and technology consultancy focused on optimizing business lifecycle.

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ATG | The Quote to Cash Consulting & Implementation Experts

ATG Consulting Details Provided by: Jay A.

ATG Consulting Details Provided by: Jay Allen

Director of Marketing at Advanced Technology Group (ATG)
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About ATG Consulting

Advanced Technology Group (ATG) is a global leader in Quote-to-Cash advisory, implementation, and managed services to both mid-market and large enterprise brands seeking increased agility in the “everything as-a-service” economy. Using years of domain expertise and a refined set of delivery accelerators, ATG brings contemporary solutions to the way clients transform and manage their customer and revenue technology platforms.

Implementing CRM, Quoting, and Billing systems are the core of what we do at ATG. We are in a unique position as a recognized global thought leader in Quote-to-Cash, with the #1 implementation position with three leading providers of cloud or platform-based CPQ and Billing Solutions, providing unique and differentiated value to our clients, our ISV partners, and our GSI partners.

ATG has always had a passion for developing reusable content to accelerate successful outcomes for our clients and fuel the growth of our business. With the emergence of the Solution Center approach, the need for training, tools, and methodology was enhanced. ATG now benefits from seven years of dedicated focus on building proprietary tools and intellectual property (IP) to support our reputation as a Q2C thought leader and premium implementation partner.

The cornerstone of our IP is our Atlas Framework™, which is a suite of implementation methodology, training, and tools that reliably enables on-time and on-budget delivery of cloud-based CPQ and Billing Solutions. ATG has leveraged the Atlas Framework™ to enable 15 production Go-Lives in a recent 90-day period. In addition, Atlas Framework™ is now being used by trusted SI Partners in EMEA, APAC, and LATAM, to enable a global, scalable ecosystem for delivering key Quote-to-Cash cloud solutions.

As a Salesforce Gold Level Consulting Partner, we see that the Salesforce CPQ space is exploding globally. There are thousands of B2B companies leverage heavily customized Quote objects on their Salesforce platform. Moving to a robust, out of the box solution, will greatly streamline their process and reduce their overall costs of ownership. ATG sees Salesforce owning the lion’s share of CPQ projects in nearly every industry segment we serve, from Large Enterprise, to Mid Market and SMB. With the emergence of Salesforce Billing, we are forecasting a tremendous volume of Salesforce CPQ projects over the next several years.

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How do you position yourself against your competitors?

ATG focuses on 100% Client success.

In our industry and domain, this is often challenging as CPQ and Billing projects are some of the more challenging projects in our industry. We achieve our unique client success rate by providing balanced teams that provide the appropriate level of expertise to achieve the desired outcome. ATG’s focus on the Quote-to -Cash space allows us to have a deep pool of resources across every project role, with each project role having specific training, tools, and methodology to support their individual and collective efforts. This allows ATG teams to scale rapidly to accommodate changes during the execution of a project.

Finally, ATG’s CPQ and Billing Practice Leads facilitate ‘best practices’ functionally and technically to optimize the outcome for our clients. These practice leads work very closely with the management teams from our Partners to ensure clients have the best short- and long-term outcome.

ATG Consulting
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