Love that Attribution only does one thing and does it so well. No gimmick. No non-sense. Clear and simple solution to track our attribution metrics.
For large data sets, performance / refresh rate is sometimes slower than expected.
We have a long multi-touch customer journey for our company, Attribution allows us to have more intelligence in our spend.
Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others…we now have one unbiased source to track and compare conversion performance of our ad channels. No more frustration with the conversion “math” from the different ad platforms! Also their customer support is awesome. Ryan and his team have consistently gone out of their way take care of our needs.
If I have to put something down, my only dislike (and I think they are working on this, but some of it could be out of their control) is that some times we’ve had latency in how fast the app refreshes results. Again, I think there are other causes beyond Attribution, but they’re looking into this.
Educate yourself on multi-touch attribution as using a tool like Attribution’s means you’re going to have to change how you measure, compare and spend with competing ad platforms.
As a digital business in a super competitive market, we spend a ton on paid media to reach and convert businesses to paying customers. Up until we installed Attribution, we’ve been “optimizing” (though not well) our ad spend by collecting the performance data from all the ad platforms. I would say Attribution has solved two problems. First, we’re saving time and headache trying to piece together all the data from Google, Facebook and others. Attribution does this inside their platform and tells us how all our ad channels are really converting. The biggest benefit is we get more conversions (paying customers!) with the same or less ad spend.
Once you get going with ads and have the platform set up, it works great. You're able to see a complete history of CPL and can attribute every last dollar to each campaign you're running.
If you don't have a ton of data yet, it can take a while to start seeing the benefits of Attribution App. I wouldn't say I "dislike" it - like any platform, the more data you have, the more accurate it is.
We're able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.