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Attribution

Attribution

4.3
(12 reviews)

Attribution offers multi-touch attribution in a simple dashboard that presents all ad campaigns, cost, visits, conversions and return on investment in one view.

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Attribution Reviews

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Attribution review by Bernard D.
Bernard D.
Validated Reviewer
Verified Current User
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"Sleek, fast and intuitive"

What do you like best?

Love that Attribution only does one thing and does it so well. No gimmick. No non-sense. Clear and simple solution to track our attribution metrics.

What do you dislike?

For large data sets, performance / refresh rate is sometimes slower than expected.

What business problems are you solving with the product? What benefits have you realized?

We have a long multi-touch customer journey for our company, Attribution allows us to have more intelligence in our spend.

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Attribution review by Jon M.
Jon M.
Validated Reviewer
Verified Current User
Review Source

"Awesome tool, great customer support! "

What do you like best?

Attribution was easy to set up and use. Love their integrations to LinkedIn, Facebook, Google, and others…we now have one unbiased source to track and compare conversion performance of our ad channels. No more frustration with the conversion “math” from the different ad platforms! Also their customer support is awesome. Ryan and his team have consistently gone out of their way take care of our needs.

What do you dislike?

If I have to put something down, my only dislike (and I think they are working on this, but some of it could be out of their control) is that some times we’ve had latency in how fast the app refreshes results. Again, I think there are other causes beyond Attribution, but they’re looking into this.

Recommendations to others considering the product

Educate yourself on multi-touch attribution as using a tool like Attribution’s means you’re going to have to change how you measure, compare and spend with competing ad platforms.

What business problems are you solving with the product? What benefits have you realized?

As a digital business in a super competitive market, we spend a ton on paid media to reach and convert businesses to paying customers. Up until we installed Attribution, we’ve been “optimizing” (though not well) our ad spend by collecting the performance data from all the ad platforms. I would say Attribution has solved two problems. First, we’re saving time and headache trying to piece together all the data from Google, Facebook and others. Attribution does this inside their platform and tells us how all our ad channels are really converting. The biggest benefit is we get more conversions (paying customers!) with the same or less ad spend.

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Attribution review by Joshua R.
Joshua R.
Validated Reviewer
Verified Current User
Review Source

"Best Multi-touch Attribution App for the Price"

What do you like best?

It was an extremely quick setup that was well documented by their team. Pricing was also transparent and visible on site, didn't have to waste time jumping on a demo call or reaching out before we could trial the app and see if it would be a good fit for us.

What do you dislike?

Not much. Load speeds have improved recently, but theres still some room for performance improvements. We use the app in Australia, which is middle of the night in the US at times when backups typically run. However their team has been great improving this when requested and is very helpful on support.

It would be nice if we got email reports as well.

Recommendations to others considering the product

Give this product a try! You'll likely save heaps of time and money compared to other legacy solutions on the market.

What business problems are you solving with the product? What benefits have you realized?

We wanted to accurately attribute revenue to all our marketing channels so we could grow our startup by scaling our spend on the channels that were contributing to conversions and new revenue. We've been able to get a better understanding on the marketing channels that drive conversions and make data driven decisions on spend.

What Attribution solution do you use?

Thanks for letting us know!
Attribution review by Thibaut D.
Thibaut D.
Validated Reviewer
Verified Current User
Review Source

"Attribution does its job perfectly"

What do you like best?

If you want to know where your users come from, Attribution is where to look. Perfectly does its job, and easy to set up and tweak to your liking.

What do you dislike?

Sometimes the web app can be a bit slow.

What business problems are you solving with the product? What benefits have you realized?

Matching events with traffic sources. I mainly look at where our signups and paid conversions come from but really it works for any event.

I also use filters a lot to group our sources together. Saved me a lot of time afterwards just sorting through sources.

The Adwords integration is terrific, takes 0 time to set up and just does its job perfectly.

Attribution review by Michelle B.
Michelle B.
Validated Reviewer
Verified Current User
Review Source

"Attribution App"

What do you like best?

Once you get going with ads and have the platform set up, it works great. You're able to see a complete history of CPL and can attribute every last dollar to each campaign you're running.

What do you dislike?

If you don't have a ton of data yet, it can take a while to start seeing the benefits of Attribution App. I wouldn't say I "dislike" it - like any platform, the more data you have, the more accurate it is.

What business problems are you solving with the product? What benefits have you realized?

We're able to show the actual ROI per ad campaign, and see in real time how our CPL plays out.

Attribution review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Simple and intuitive"

What do you like best?

We've looked at a lot of different analytics services and nothing comes close to the ease of use and value of Attributionapp.

What do you dislike?

The flipside of ease of use is a lack of customization, there's a few cuts of the data I'd like to see that I cannot.

Recommendations to others considering the product

This is a great straightforward tool that gives a simple dashboard with easy configurability to look at all link-based marketing efforts in one place. The addition of integrations for major advertising partners is an added benefit.

What business problems are you solving with the product? What benefits have you realized?

Better use of marketing spend and tracking customers across potential acquisition channels. Before this tool we always had concerns about which channels had the most conflict and now we have very easy to see data showing where most of our cross-over occurs.

Attribution review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"A great first step attribution product"

What do you like best?

- Integrates really nicely with Segment.com

- Easy to add referral and UTM based traffic

- Integrates with a whole suite of integrations such as Google, Facebook, AdRoll and even services like Friendbuy

- Awesome customer support and sales (Ryan!)

What do you dislike?

- No impression beacons

- Not a lot of improvements or changes in past year or two aside from a few more integrations

- Not a super great way of visualising the specific customer touch-points for a conversion if touched by multiple sources

Recommendations to others considering the product

Evaluate for 30 days - easy to get started with Segment integration

What business problems are you solving with the product? What benefits have you realized?

We use it to keep track of a few sources of conversions and how they work together (eg: Affiliate vs. Organic Search)

Attribution review by Administrator
Administrator
Validated Reviewer
Review Source

"Unique and valuable"

What do you like best?

Attribution App allows us to track the ROI on any event, whether conversions, email signs ups, or add to cart, across a number of marketing channels. They've also helped us build integrations with partners where integrations didn't exist and segment our unattributed traffic into buckets

What do you dislike?

We spend a lot on facebook and know that view through conversions are a real thing. It's no fault of this app since facebook does not surface this data over their API, but even when using a first click method, the ROI for facebook in particular is usually lower than the reality.

What business problems are you solving with the product? What benefits have you realized?

It helps us decide where to put marketing dollars and optimize campaigns across channels

Attribution review by Noemie C.
Noemie C.
Validated Reviewer
Review Source

"Great way to track revenue from marketing efforts"

What do you like best?

The ability to track the efficiency of my marketing campaigns and accurate ROAS.

We are now able to see which marketing channels is generating the most revenue and consequently adjust our strategy.

What do you dislike?

There are some bugs but Ryan is always available to help and fix those.

What business problems are you solving with the product? What benefits have you realized?

The ability to track revenue for each marketing campaign

Look for specific users and find out where they come from (first touch basis)

Attribution review by Michael Y.
Michael Y.
Validated Reviewer
Review Source

"Simple and easy to use"

What do you like best?

Really fast to implement (just a few hours) and the dashboard is easy to understand

What do you dislike?

Not really a dislike, but a small improvement would be to show actual ROAS (revenue / cost) on the dashboard

Recommendations to others considering the product

Much better value than the traditional enterprise multi-channel attribution solutions.

What business problems are you solving with the product? What benefits have you realized?

We're solving the multi-channel marketing attribution problem. Attribution helps us better allocate our marketing spend.

Attribution review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Its a good start to baseline attribution modeling!"

What do you like best?

Ease of setup, good UI and ability to pull data directly from the event pipeline segment.

What do you dislike?

Doesn't seem to mature in terms of pre-built functionality, so they need to stress more on data reliability!

Recommendations to others considering the product

It's good to get started. It is definitely better to do more advanced attribution modeling using engineers and Data Scientists!

What business problems are you solving with the product? What benefits have you realized?

Attribution Modelling for Marketing!

Attribution review by User
User
Validated Reviewer
Review Source

"Good basic attribution app"

What do you like best?

Very easy to use

Works well with Segment

Cheap pricing

What do you dislike?

Basic functionality

No impression tags

Not many new features

What business problems are you solving with the product? What benefits have you realized?

Multi-touch attribution, but mainly email and UTM based.

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