Aurea List Manager

(10)
2.4 out of 5 stars

Aurea List Manager is the engine behind thousands of successful email marketing programs. It powers some of the world’s largest organizations who need to manage high‑volume campaigns behind the firewall

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Aurea List Manager Reviews

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Aurea List review by User in E-Learning
User in E-Learning
Validated Reviewer
G2 Gives Campaign
Reviewed On

Decent, not great...

What do you like best?

Works well with large amounts of email going through, using external relays. Really powerful system, with a tonne of API calls and automation hooks.

What do you dislike?

It's only my personal opinion but we had a basic system beforehand and needed more help than we got. You don't get much support when dealing with issues like slow speed sending, software crashes, etc. They shift blame on MTAs now and again... I wouldn't recommend it to anyone who isn't 100% sure they need it.

It's also real expensive. For a standalone system that you can install on your own server, your company will have to have deep pockets.

Recommendations to others considering the product

Make sure you really need the extent of what they offer as we found it a bit much.

What business problems are you solving with the product? What benefits have you realized?

Needing to target, segment and measure how our campaigns do.

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Aurea List review by <span>Joseph J.</span>
Joseph J.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Critical Bugs, and way overpriced with no future support

What do you like best?

The email software is fast when it is working.

What do you dislike?

Absolutely no support without a support contract. In the past they at least had a public knowledge base where you could search through issues. I've found a bug in version 10 that causes mail to completely stop. I even found published bug ticket descriptions, but have no way to find a solution. We paid around $30,000 a Lyris License for 1 million member list. They wanted another $20,000 to renew our support contract. They also don't have perpetual licenses anymore, if we wanted to upgrade the cost would be $62,000/year. I'm not sure who the target market is for this software but it seems like they are intent on pricing itself out of existence.

Recommendations to others considering the product

I would recommend using a service like Mandrill, or Mailchimp.

What business problems are you solving with the product? What benefits have you realized?

Sending email messages to customers and subscribers quickly. The software does send mail very quickly when it is functioning. Personalization features are also comprehensive at a price.

What Email Marketing solution do you use?

Thanks for letting us know!
Aurea List review by Administrator in Online Media
Administrator in Online Media
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Aurea LM is a great way to send enormous amounts of mail.

What do you like best?

It handles generating tons of emails very well, and it allows sending through external relays.

What do you dislike?

Support is a little lacking - they are rather unhelpful when it comes to help with issues you experiencing (slow sends, crashing, etc). They tend to blame those things on parts of the product they don't directly support like SQL Server or your MTAs.

Recommendations to others considering the product

Make sure you have a thorough understanding of email before attempting to use this product. My experience with their support has been that it is less than helpful, so you will spend a lot of time scratching your head if you don't know the ins and outs. You might be better suited with the hosted version if that is the case.

What business problems are you solving with the product? What benefits have you realized?

Amongst other things, our company thrives on lead generation. As such, we send millions of emails a day to our various lists. Lyris LM allows us to build and schedule these mailings in a dependable and reliable way.

Aurea List review by Industry Analyst / Tech Writer in Internet
Industry Analyst / Tech Writer in Internet
Validated Reviewer
Invitation from G2 Crowd
Reviewed On

Powerful but outdated

What do you like best?

Very powerful. Was the first commercially viable email marketing tool to market - Was called Lyris List Manager - back in 1994. It's easy to load and run.

What do you dislike?

The UI is VERY outdated. If you are a tech and need an MTA, it will work fine. But if you are a marketer, there are other newer solutions available today.

What business problems are you solving with the product? What benefits have you realized?

Mass Emails

Aurea List review by <span>Vincent H.</span>
Vincent H.
Validated Reviewer
Organic
Reviewed On

Lyris LM, EmailLabs

What do you like best?

The support for the product is excellent. Turn around time even by email is usually within just several hours. Support staffs do a very thorough job of making sure issue has been addressed each and every time.

What do you dislike?

In the process to implement the Lyris API to automate the list management and message delivery, and discovered that their API would only allow a "pull" method for doing bulk upload (we would need to securely host our own data for Lyris to pick up, not the other way around). This is not a very common practice and has created some challenges for our company. Also, I feel they are lacking in providing support / features for mobile email and / or responsive design.

Recommendations to others considering the product

Lyris has most of the features one would expect from an EMS. Can't really complain. As far as list management you are allowed to do append, update, but not directly replace an entire list (which may or may not be important for some). Again, excellent product support.

Aurea List review by <span>James W.</span>
James W.
Validated Reviewer
Organic
Reviewed On

Deep Feature Set, Disappointing Support

What do you like best?

The features seemed powerful, and the data structure was smart.

What do you dislike?

My company knew nothing about email marketing when we contracted with Lyris. They offered a very limited-time "start-up" support package that did not at all account for the amount of time it would take us to figure out how to implement our first integration of almost any kind. Their email responses were slow. By the time we had the integration done and I needed help learning to use the tool, our start up time period was over, and they charged us on a per-ticket basis for every question I needed to ask. We moved to Exact Target, where four years later (and for a very similar price point), they still fall over themselves to help with every question or problem we encounter.

Recommendations to others considering the product

If you're new to email and need coaching or hand-holding like we did, look somewhere else.

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Kate from G2 Crowd

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