What do you like best?
Lyris Listmanager is by far the most superior paid for platform for mass mailing. I've managed two installations of Lyris Listmanager over the past 10 years and every time from installation to operation it's delivered results.
User management is key in mass mailing, with Lyris Listmanager your email management is completely automated no duplicates, automatic quarantine of bounced and failed email address are all inbuilt making management of your members easy.
Reporting and analytics are a marketing managers dream, with Lyris you get a ton of reporting facilities from delivery statistics, heat maps which track how an email performs to member reporting letting you know how many people you're talking to.
If you're a developer then Lyris Listmanager comes with a plethora of API calls and automation hooks. The Lyris developers even allow you to add custom database columns to mold the system to your requirements so you can get truly segmented data.
If I was to join a new company and was asked to install a mailing solution, Lyris Listmanager would be my default choice.
What do you dislike?
As you will tell from the above description of Lyris Listmanager, I like this system, but like with any software it does have its small annoyances.
The downside to Lyris Listmanager in my opinion is the image handling of the content section, let me explain. The content management system of Lyris Listmanager allows administrators of the system to create standard content templates for easy mailing creation, along with having an image library for you to drag and drop images into these templates. You may think great! But the downside has always been that Lyris Listmanager handles images as references, it doesn't upload and store the file, in some instances this is counter productive, especially if the user doesn't have access to a FTP service to put the images on the web.
Aside from this minor issue, the ultimate turn off to this system is cost. For a standalone system that you can install on your own server, your company will have to have deep pockets. But you have the hosted option should you so wish.
Recommendations to others considering the product
With the onset of web apps and freemium services and free mass mailing scripts why would you want a system like Lyris Listmanager? Simple complete control! It's your data, your server and you have the keys to do what you want and how you want.
Lyris Listmanager is a professional business tool built to support your businesses need to communicate with many people. With email messages still being the most effective digital marketing tool available at this present time, you need a tool that will generate conversions. Lyris Listmanager is such a tool.