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Aurea List Manager

2.2
(11)

Aurea List Manager is the engine behind thousands of successful email marketing programs. It powers some of the world’s largest organizations who need to manage high‑volume campaigns behind the firewall

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Aurea List Manager Reviews

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Showing 11 Aurea List reviews
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Aurea List review by User in E-Learning
User in E-Learning
Validated Reviewer
Review Source

"Decent, not great..."

What do you like best?

Works well with large amounts of email going through, using external relays. Really powerful system, with a tonne of API calls and automation hooks.

What do you dislike?

It's only my personal opinion but we had a basic system beforehand and needed more help than we got. You don't get much support when dealing with issues like slow speed sending, software crashes, etc. They shift blame on MTAs now and again... I wouldn't recommend it to anyone who isn't 100% sure they need it.

It's also real expensive. For a standalone system that you can install on your own server, your company will have to have deep pockets.

Recommendations to others considering the product

Make sure you really need the extent of what they offer as we found it a bit much.

What business problems are you solving with the product? What benefits have you realized?

Needing to target, segment and measure how our campaigns do.

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Aurea List review by Joseph J.
Joseph J.
Validated Reviewer
Verified Current User
Review Source

"Critical Bugs, and way overpriced with no future support"

What do you like best?

The email software is fast when it is working.

What do you dislike?

Absolutely no support without a support contract. In the past they at least had a public knowledge base where you could search through issues. I've found a bug in version 10 that causes mail to completely stop. I even found published bug ticket descriptions, but have no way to find a solution. We paid around $30,000 a Lyris License for 1 million member list. They wanted another $20,000 to renew our support contract. They also don't have perpetual licenses anymore, if we wanted to upgrade the cost would be $62,000/year. I'm not sure who the target market is for this software but it seems like they are intent on pricing itself out of existence.

Recommendations to others considering the product

I would recommend using a service like Mandrill, or Mailchimp.

What business problems are you solving with the product? What benefits have you realized?

Sending email messages to customers and subscribers quickly. The software does send mail very quickly when it is functioning. Personalization features are also comprehensive at a price.

What Email Marketing solution do you use?

Thanks for letting us know!
Aurea List review by Administrator in Online Media
Administrator in Online Media
Validated Reviewer
Verified Current User
Review Source

"Aurea LM is a great way to send enormous amounts of mail."

What do you like best?

It handles generating tons of emails very well, and it allows sending through external relays.

What do you dislike?

Support is a little lacking - they are rather unhelpful when it comes to help with issues you experiencing (slow sends, crashing, etc). They tend to blame those things on parts of the product they don't directly support like SQL Server or your MTAs.

Recommendations to others considering the product

Make sure you have a thorough understanding of email before attempting to use this product. My experience with their support has been that it is less than helpful, so you will spend a lot of time scratching your head if you don't know the ins and outs. You might be better suited with the hosted version if that is the case.

What business problems are you solving with the product? What benefits have you realized?

Amongst other things, our company thrives on lead generation. As such, we send millions of emails a day to our various lists. Lyris LM allows us to build and schedule these mailings in a dependable and reliable way.

Aurea List review by Roger A.
Roger A.
Validated Reviewer
Review Source

"Terrible Service and Bad Deliverability"

What do you like best?

There is very little to like as most of what they provided did not work reliably.

What do you dislike?

Reliability was an issue. They had many outages where we could not send e-mails for extended periods. They are much more expensive than the alternatives.

Recommendations to others considering the product

Run to another provider

What business problems are you solving with the product? What benefits have you realized?

They caused us much lost business because of their deliverability issues.

Aurea List review by Industry Analyst / Tech Writer in Internet
Industry Analyst / Tech Writer in Internet
Validated Reviewer
Review Source

"Powerful but outdated"

What do you like best?

Very powerful. Was the first commercially viable email marketing tool to market - Was called Lyris List Manager - back in 1994. It's easy to load and run.

What do you dislike?

The UI is VERY outdated. If you are a tech and need an MTA, it will work fine. But if you are a marketer, there are other newer solutions available today.

What business problems are you solving with the product? What benefits have you realized?

Mass Emails

Aurea List review by Vincent H.
Vincent H.
Validated Reviewer
Review Source

"Lyris LM, EmailLabs"

What do you like best?

The support for the product is excellent. Turn around time even by email is usually within just several hours. Support staffs do a very thorough job of making sure issue has been addressed each and every time.

What do you dislike?

In the process to implement the Lyris API to automate the list management and message delivery, and discovered that their API would only allow a "pull" method for doing bulk upload (we would need to securely host our own data for Lyris to pick up, not the other way around). This is not a very common practice and has created some challenges for our company. Also, I feel they are lacking in providing support / features for mobile email and / or responsive design.

Recommendations to others considering the product

Lyris has most of the features one would expect from an EMS. Can't really complain. As far as list management you are allowed to do append, update, but not directly replace an entire list (which may or may not be important for some). Again, excellent product support.

Aurea List review by James W.
James W.
Validated Reviewer
Review Source

"Deep Feature Set, Disappointing Support"

What do you like best?

The features seemed powerful, and the data structure was smart.

What do you dislike?

My company knew nothing about email marketing when we contracted with Lyris. They offered a very limited-time "start-up" support package that did not at all account for the amount of time it would take us to figure out how to implement our first integration of almost any kind. Their email responses were slow. By the time we had the integration done and I needed help learning to use the tool, our start up time period was over, and they charged us on a per-ticket basis for every question I needed to ask. We moved to Exact Target, where four years later (and for a very similar price point), they still fall over themselves to help with every question or problem we encounter.

Recommendations to others considering the product

If you're new to email and need coaching or hand-holding like we did, look somewhere else.

Aurea List review by James B.
James B.
Validated Reviewer
Review Source

"Lyris Listmanager the key to bulk emailing"

What do you like best?

Lyris Listmanager is by far the most superior paid for platform for mass mailing. I've managed two installations of Lyris Listmanager over the past 10 years and every time from installation to operation it's delivered results.

User management is key in mass mailing, with Lyris Listmanager your email management is completely automated no duplicates, automatic quarantine of bounced and failed email address are all inbuilt making management of your members easy.

Reporting and analytics are a marketing managers dream, with Lyris you get a ton of reporting facilities from delivery statistics, heat maps which track how an email performs to member reporting letting you know how many people you're talking to.

If you're a developer then Lyris Listmanager comes with a plethora of API calls and automation hooks. The Lyris developers even allow you to add custom database columns to mold the system to your requirements so you can get truly segmented data.

If I was to join a new company and was asked to install a mailing solution, Lyris Listmanager would be my default choice.

What do you dislike?

As you will tell from the above description of Lyris Listmanager, I like this system, but like with any software it does have its small annoyances.

The downside to Lyris Listmanager in my opinion is the image handling of the content section, let me explain. The content management system of Lyris Listmanager allows administrators of the system to create standard content templates for easy mailing creation, along with having an image library for you to drag and drop images into these templates. You may think great! But the downside has always been that Lyris Listmanager handles images as references, it doesn't upload and store the file, in some instances this is counter productive, especially if the user doesn't have access to a FTP service to put the images on the web.

Aside from this minor issue, the ultimate turn off to this system is cost. For a standalone system that you can install on your own server, your company will have to have deep pockets. But you have the hosted option should you so wish.

Recommendations to others considering the product

With the onset of web apps and freemium services and free mass mailing scripts why would you want a system like Lyris Listmanager? Simple complete control! It's your data, your server and you have the keys to do what you want and how you want.

Lyris Listmanager is a professional business tool built to support your businesses need to communicate with many people. With email messages still being the most effective digital marketing tool available at this present time, you need a tool that will generate conversions. Lyris Listmanager is such a tool.

Aurea List review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Lyris Client Review"

What do you like best?

Ease of setup of implementation

Users don't have to be as much tech savy, although need to put some standards in place. Pricing comparable.

What do you dislike?

Testing wasn't as easy, although haven't used the tool recently, was the tool with my former company. The IP addresses should be confirmed for all clients, the client I worked for their servers were named weird names and this is what showed up when users clicked on the email links.

Recommendations to others considering the product

Compare all tools, make sure you get the latest version with support. Managing data wasn't that bad although we uploaded new lists for every campaign.

Aurea List review by Denise I.
Denise I.
Validated Reviewer
Review Source

"Lyris List Manager to Manage Email Campaigns"

What do you like best?

What I like the most about Lyris is the easy way to send an email to a specific number of people.

What do you dislike?

I feel the menus are not smooth with logical steps when setting up and testing emails.

Recommendations to others considering the product

Not one of the worst ESPs out there but not the most user-friendly.

Aurea List review by User in Internet
User in Internet
Validated Reviewer
Review Source

"Confusing to use"

What do you like best?

Duplication and automation of lists is pretty good.

What do you dislike?

I don't like this tool in general. It's difficult to implement, difficult to use and every additional feature costs the customer.

Recommendations to others considering the product

I wouldn't use it. There are so many great on-demand tools out there now that there's no reason to use this antiquated technology.

Kate from G2 Crowd

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