I like how easy it is to set up emails, and the ability to update the lists quickly. Lyris has the ability to set up automated emails based on form submissions, drip campaigns, campaigns based on engagement with emails. There is also a lot of flexibility to set up custom variables on the fly.
What do you dislike?
The tool lets the users have multiple lists for the campaigns. The only thing that makes this difficult is that an email address can be in multiple of these lists and be send many emails. It's hard to really merge or look at an email address globally to see what lists they are included on. The content management area where the images are set up is a little clunky.
What business problems are you solving with the product? What benefits have you realized?
The system was used to send all email communications for form submissions and students at the university. The benefits of how many automated emails and ease of customization and personalizing the emails is really helpful.
* We monitor all Aurea Email Marketing reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.