When I started writing a newsletter I had a tiny following and a tiny cashflow. As I've grown over the years, AWeber has been able to support me with new levels of service that support my growing needs. I've tried other services, and keep returning to AWeber as my main support because they do such a fabulous job of keeping subscriber lists clean and spammers off their systems.
I'm continually challenged to understand who is really opening my newsletters. about a year ago I extracted a list of several hundred people who, according to the system, had not opened my newsletter in at least a year. I sent them all a polite, "why don't you just unsubscribe?!" notice.
WOW! Huge backlash! I received over 150 separate notes from people (mind you, these people still show up as "NOT OPENING THE EMAILS) who insisted they are loyal readers and to PLEASE not delete them.
So, basically, I can't trust the numbers I see, and I don't understand why. On the upside, apparently my open rate is much higher than the stats show.
Second item -- I have multiple lists. Many people end up on multiple lists. I appreciate that when I mail to all lists the system scrubs so each user only gets one copy. BUT when I'm searching for a name or trying to edit someone (e.g. someone writes and asks me to change their email address), I have to search EACH LIST SEPARATELY. Can we get a Global Search thing? Or if that exists, can you make it visible?
My goal is to stay in regular "conversation" with my tribe. this is the ideal venue for going that. I've gotten paying clients several YEARS after meeting someone or after speaking at a conference where I gathered their card. And when they call me, it's like they already know me very well even if I don't know them, because they've heard my "voice" speaking to them thru my 'zine.