What do you like best?
Great For Campaign Managers That Need Design
I like that it's Inexpensive vs. Adobe Creative Cloud. That's good for a lot of freelancers
Love that it's a time saver
Peace of mind that I have this product to use when designers flake out or we need an ad campaign ASAP. For PR companies, this could be useful for Crisis Control.
What do you dislike?
The designs are aesthetically a generation behind. I dislike how the formatting can get sticky. Then, you have to do each ad iteration individually. I recommend some kind of forced walk through about the ROI, Return On Investment, about design theory. I also recommend ROI of Design for the ad placements and per platform. Why does this display ad work very well on Google Ad Words, but not Facebook or Instagram?
I wish it would integrate with more apps: Slack, Evernote, TapClicks, SpyFu, etc
Recommendations to others considering the product
It's a great time saver for ad campaign managers or social media marketers. I recommend learning the software from the beginning because some of the URL tracking options and other features are pretty decent.
What business problems are you solving with the product? What benefits have you realized?
If Adobe didn't push Export For Screens, it saved a lot of time making iterations. I liked the brand consistency for a lot of my clients. I loved that I could take a quick screen grab of each ad iteration to illustrate what the ads will look like in one snapshot. I realized it's great for coverage. I can bring a non-designer in, and teach them.