Product functionality for real-time advertising.
Overview of all media purchases and campaigns in a single interface.
Enables marketer to set metrics by which their campaigns are automatically optimized.
Amount and quality of inventory partner sites on which ads can be placed.
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
(Based on 63 reviews)
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
(Based on 62 reviews)
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
(Based on 61 reviews)
Allows marketer to set a limit on how many times a consumer sees their ad.
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Tools offered for creating and optimizing creative components of campaigns.
(Based on 60 reviews)
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
(Based on 54 reviews)
Able to target desired audiences based on demographics and behavior variables.
(Based on 72 reviews)
Able to retarget previous impressions to your site across the web to increase conversion rates.
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Able to match the marketer's ad with specific content on a site or page.
(Based on 66 reviews)
Machine Learning Optimization
DSP learns from previous ad buys and optimizes bidding to increase marketer's ROI
(Based on 44 reviews)
Estimate and Projections
DSP pulls accurate estimates of available impressions and their cost.
(Based on 51 reviews)
Ad Serving Capabilities
DSP has the ability to place ads online in addition to being an access point to ad exchanges.
Able to use functions such as targeting, frequency capping, budget pacing, creative optimization, etc. across mobile devices
(Based on 53 reviews)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
(Based on 38 reviews)
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Provides features to allow scaling for large organizations.
(Based on 52 reviews)
Allows administrators to customize to accomodate their unique process. Includes ability to create custom objetcs, fields, rules, calculations, and views.
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
(Based on 42 reviews)
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
(Based on 37 reviews)
Alerts marketer of the performance of particular campaigns.
(Based on 45 reviews)