Basis/Centro's staff is extremely friendly , helpful, and eager to help. The platform itself is simple and easy to use and reacts quickly to changes making real-time optimizations more effective. Creatives are also approved relatively fast compared to other DSPs.
Basis DSP is great for any type of campaign whether it be over a short or long period of time. I was introduced to programmatic advertising through Centro/Basis and I've found their webinar series educational and their platform user-friendly and intuitive. The resources along with the platform helped our team create and understand better buying strategies as well as understand new, upcoming industry trends.
Not to mention, historically, it has always delivered strong, promising results when needed.