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Bazaarvoice

Bazaarvoice

4.4
(101 reviews)

Bazaarvoice helps brands and retailers find and reach consumers, and win them with the content they trust. Each month in the Bazaarvoice Network, more than one-half billion consumers view and share authentic consumer-generated content, including ratings and reviews as well as curated visual content, across 5,000 brand and retail websites.

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Bazaarvoice review by Harri L.
Harri L.
Validated Reviewer
Verified Current User
Review Source

"The service for managing user generated content"

What do you like best?

Bazaarvoice is everything you need for gathering, managing and utilising user generated content. It is easy to use and support for getting the most out of the service is there.

What do you dislike?

Bazaarvoice is not cheap and sometimes getting the required key account manager support is difficult. Also getting GDPR-agreement in place was far from easy and quick.

Recommendations to others considering the product

The Bazaarvoice tool is only as good as your internal resources and efforts using it. In order to get the full benefits of the service you need to allocate people and time utilising it. If you do, it pays off.

What business problems are you solving with the product? What benefits have you realized?

Bazaarvoice UGC is a tool to increase turnover and improve our operations in generall. UGC helps to improve SEO and increase traffic, it generates trust and improves conversion rate and furthermore it is an internal tool for category managers and suppliers to see what customers think about our products and services.

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Bazaarvoice review by Kasia K.
Kasia K.
Validated Reviewer
Verified Current User
Review Source

"Excellent Platform and Fantastic Customer Support"

What do you like best?

We have been working with Bazaar Voice for 3 years or so, and are very happy with the platform itself as well as the Customer Support. Over the years we've enjoyed using the user friendly dashboard and having the ability to assist our customers in a quick and efficient way by accessing the Workbench. Responding to both reviews and questions is very easy and UI is user friendly. We are also very satisfied with the Customer Service provided by BV. Every time we had any issues with the syndication or uploading the feed files, the tickets were resolved very quickly and usually limited to a two-three email exchange.

What do you dislike?

We have received some complaints from our customers about their reviews not being visible only to find out that they were deemed as fraudulent by the Review Department? It would be great to receive some sort of notification that such process is taking place, if possible.

Recommendations to others considering the product

We highly recommend BV. It's a reputable company with knowledgable staff and solid technology that will help your product gain more legitimacy by sharing your customer reviews across many retailers. The actual setup itself is not complicated as long as your point of contact is familiar with basic coding and has access to the backend of the site.

What business problems are you solving with the product? What benefits have you realized?

The main benefit we get from BV is the review syndication, which allows us to share people's opinions about our product across all of the retailers we are currently in.

What Product Reviews solution do you use?

Thanks for letting us know!
Bazaarvoice review by Jens L.
Jens L.
Validated Reviewer
Verified Current User
Review Source

"Great and trustworthy tool for us in showing product reviews"

What do you like best?

I like the professional approach the Bazaarvoice team has in the startup and integration process of going live with their tool. I also like the features and flexibility we have with the Product Reviews and Q&A products. The moderation service is doing a good job, and I like how the product reviews are helping us with enriching the text we have on our website for SEO reasons.

What do you dislike?

I would like to be able to see graphs based on product reviews we have gathered, across different languages. Meaning, when we collect info about what kind of usage areas the products are being used in, I would like to be able to see that for either one product, category or across all products. Think we now have to export it and make it ourselves to see this info. Would be great to have in the system, not needing to export.

Recommendations to others considering the product

You own your own reviews, many good possibilities with syndication, Google appreciate the use of Bazaarvoice

What business problems are you solving with the product? What benefits have you realized?

Customer trust, SEO, returning traffic, engagement, product insight

Bazaarvoice review by Rachel P.
Rachel P.
Validated Reviewer
Verified Current User
Review Source

"works fine for reviews and questions, but the system is not user friendly"

What do you like best?

I like that the system syndicates content to our retailer customers based on UPCs and the report it shows to attribute the effect of our website reviews on the retailer sites. The on page form is easy to use for customers.

What do you dislike?

The set-up is difficult due to high level of complexity for the data feeds. It is not compatible with our on-search provider due to the complexity of the XML output file.

Was not able to syndicate component reviews for bundle items listed on other site. Also, we could not associate a review of a product type to a similar item (example a different color), so if we discontinued a color, we lost that review content even though its relevant.

It is difficult to analyze the accuracy of the matching.

Recommendations to others considering the product

make sure you have a technical team to help

What business problems are you solving with the product? What benefits have you realized?

Review syndication to retailer sites

Bazaarvoice review by Bryce D.
Bryce D.
Validated Reviewer
Verified Current User
Review Source

"Client Success team and customer service have been a highlight."

What do you like best?

The responsiveness and helpfulness of the Client Success team makes a difference. We likely would not see the value of Bazaarvoice without the consistent attention.

What do you dislike?

The Accounts Payable/Receivable have been a challenge over the years. There are ongoing errors with the invoicing information, so much so our Procurement and Finance dread working with their Bazaarvoice counterparts.

Recommendations to others considering the product

Bazaarvoice is not a "set it and forget it" platform. You need to not only think about the ongoing cost of the technology, but your ongoing communication plan and the corresponding content implications—letting consumers know they have the option to write a review and the subsequent leveraging of those 4-5 star reviews in your marketing.

What business problems are you solving with the product? What benefits have you realized?

We're working through how to quantify the value of a review and the impact it has on influencing in-store purchases. We haven't come to a concrete conclusion, but the initial results are promising.

Bazaarvoice review by Lindsay K.
Lindsay K.
Validated Reviewer
Verified Current User
Review Source

"Easy Interaction"

What do you like best?

Bazaarvoice is very user-friendly in its interface design. We really like that user reviews are easy to scroll through because all the information is in one spot with no need to click in and out of them. It's also easy to customize your views based on certain search criteria to fit your needs.

What do you dislike?

They've really cranked up the amount of reviews that get approved by the Bazaarvoice team. Previously, we would look at each review that came through to decide if it should be posted or not (it's rare that we reject reviews, but some are warranted). While we can go back through them, it feels as though our use power has been taken away a bit.

What business problems are you solving with the product? What benefits have you realized?

Obtaining feedback and questions from customers about the products we sell. It's a great tool for our needs.

Bazaarvoice review by Jim D.
Jim D.
Validated Reviewer
Verified Current User
Review Source

"Fantastic solution & outstanding customer partnership"

What do you like best?

Bazaarvoice is always innovating their platform and looking for new opportunities to leverage consumer reviews and content.

Their customer success teams are outstanding and put the clients needs first.

I've been a customer of Bazaarvoice since 2007 at a wide variety of different companies. I'd highly recommend their solution to anyone looking to leverage consumer generated content.

What do you dislike?

I don't have any dislikes. They've always provided great service and support and if issues arise they are quick to troubleshoot and solve the problem.

What business problems are you solving with the product? What benefits have you realized?

Allowing consumers to review and rate products so other shoppers can benefit from the experience of previous purchases is a must-have today.

We've seen increased shopping conversions when reviews have been implemented on product pages.

Bazaarvoice review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great platform!"

What do you like best?

The ease of use and ability to navigate with much training. Customer service is responsive and helpful. The reporting is thorough and account team is always willing and able to assist and brainstorm ways to make the user experience better thus improving the reviews on your respective website.

What do you dislike?

There is a clear separation between the dashboard and the help center, two different platforms so its a bit cumbersome. I also would rather an option to contact support via phone, the system seems to want to send you through a ticket system which is great if you arent on a time crunch but more pressing needs would be better dealt with via phone.

What business problems are you solving with the product? What benefits have you realized?

Bazaarvoice has enabled us to track and monitor reviews for clients. The benefits of being able to track this has allowed us to plan our quarterly initiatives around goals to increase/improve review counts etc. The platform also allows us to easily monitor/respond to reviews in real time.

Bazaarvoice review by Executive Sponsor
Executive Sponsor
Validated Reviewer
Verified Current User
Review Source

"Really positive experience on all fronts with Bazaarvoice"

What do you like best?

Personally working with Bazaarvoice for ove 2 years has been a real pleasure. As we renewed our focus on driving ratings and reviews, the team has facilitated requests, proposed ideas, looked for solutions and overall been a great partner.

What do you dislike?

The only thing that has been a challenge has been how strict Bazaarvoice are with ensuring that every review captured is from an authenticated reviewer. It makes it tough to capture reviews on customers behalf, though this also contributes to them being a trusted platform

Recommendations to others considering the product

Definitely recommend the product to anyone looking for a business solution to capturing and promoting ratings and reviews. The level of service is very good and account management goes above and beyond.

What business problems are you solving with the product? What benefits have you realized?

80% of our products are exclusively sold through us, so new customers wouldn't have tried them. as we are an online business with not store fronts, it's hard for them to know what they would like. Reviews give customers who haven't tried the wine an insight and increase conversion rates.

Bazaarvoice review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"Solid ratings + reviews platform "

What do you like best?

Bazaarvoice is a solid tool. I appreciate the strong human moderator team that keeps our published R&R content product-focused and on-topic. Over the last 7+ years, we've had a few dips in the road with our level of service, but are very happy with the support we receive now and the more immediate updates on their roadmap that we will leverage. If you are wanting a robust tool that connects the dots between customer reviews, shopper questions and social sharing - Bazaarvoice is worth a look for your org.

What do you dislike?

After upgrading to the latest platform version, we do miss some features (like customer photo image carousels) that now require a tool upgrade and some custom programming to re-create. I also wish there were more out-of-the-box templates to display content, although there is an API to play with if you are able to prioritize this with your design and UX team.

Recommendations to others considering the product

Be very clear in your business requirements as you work with your sales rep to ensure the current version of the software does, in fact, deliver on what you need as you are purchasing it.

What business problems are you solving with the product? What benefits have you realized?

The power of user generated content cannot be over-stated for an e-commerce business. Using Bazaarvoice as our ratings and review platform has given us a stable technology to collect and display this content to drive conversion.

Bazaarvoice review by Agency in Internet
Agency in Internet
Validated Reviewer
Verified Current User
Review Source

"Best Review Syndication Platform Out There"

What do you like best?

We use Bazaarvoice primarily to dive into consumer insight through their reviews, and Bazaarvoice provides all of the necessary filters, analytics, etc. in their dashboards that is needed to successfully generate these insights. The platform is easy to use and the Bazaarvoice reps are friendly and always willing to help us out.

What do you dislike?

Of four of my brands, two are on an "older" platform. Consistency could be better, but otherwise the platform is great.

Recommendations to others considering the product

This is a definite must for any CPG or retail company. Reviews are a key part of the consumer's path to purcase in the digital age, and Bazaarvoice does a great job of syndicating reviews and putting them in front of the consumer. Sometimes, we even utilize the content on Bazaarvoice in social posts and across the web. A great platform!

What business problems are you solving with the product? What benefits have you realized?

Bazaarvoice allows us to dive into consumers insights via their reviews across the web. Reviews are key in the path to purchase as well, and Bazaarvoice helps us get quality review content in front of the consumer in an efficient manner.

Bazaarvoice review by Dave M.
Dave M.
Validated Reviewer
Review Source

"Takes the direct path to customer"

What do you like best?

BV is a simple to install solution that makes my website a place to connect with customers. What else is important?

What do you dislike?

I dislike the path it took for us to realize the value BV provides. For a long time we thought developing and maintaining our own in house solution was better and cheaper, turns out it was a bad customer experience that didn't completely meet our needs.

Recommendations to others considering the product

Look at the SEO value your current provider has built. This was a major factor for us. We thought we had much higher value than what we actually observed and the switch was beneficial.

What business problems are you solving with the product? What benefits have you realized?

We needed a place to capture product reviews in a way that was easy to aggregate, easy to monitor and provided our pages with SEO value. We also needed to have a simple two way conversation with customers, we solve that with the Question and Answers feature.

Bazaarvoice review by Jo H.
Jo H.
Validated Reviewer
Verified Current User
Review Source

"Excellent platform for connecting with third party customers "

What do you like best?

Bazaarvoice is an excellent tool in order to reach out to customers, and answer any product related questions that they may have on retailer websites.

What do you dislike?

Sometimes the layout and paths to find the reviews can be a little confusing, especially when trying to order reviews in chronological order.

Recommendations to others considering the product

Consider this for connecting with a wider audience if products are for sale on external sites.

What business problems are you solving with the product? What benefits have you realized?

We are able to reach out and connect with more users using platforms such as Bazaarvoice, and inform them of product information that suits their needs and requirements quickly and efficiently.

Bazaarvoice review by Joseph D.
Joseph D.
Validated Reviewer
Verified Current User
Review Source

"Great product for collecting customer created content"

What do you like best?

Bazaarvoice is a great platform for not only Ratings and reviews and Q&A, but also for social curations.

What do you dislike?

It would be nice if the BV dashboard gave the user a bit more accessibility to customize some displays on site, maybe a WYSIWYG type solution.

What business problems are you solving with the product? What benefits have you realized?

The use of customer generated content has opened new doors for us not only form a website stand point, but also use for our creative departments and marketing teams. The opportunities to leverage this content continue to grow.

Bazaarvoice review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"The Power of Crowds"

What do you like best?

The ability to hear and see what consumers are experiencing and share that data within our organization for insights and advancement.

What do you dislike?

Streamlined reporting across all BV tools does not yet exist so many of the reports we pull require manual compiling. There's also a lack of visibility to reporting through Connections to see overall product review and Q&A data for our products at retail. It would be great to be able to build your ideal report and rather than run select Request and it would send the report and request to the retailer account for an approval. There could be a limit on qty per account.

What business problems are you solving with the product? What benefits have you realized?

Sales aide. We are providing product reviews to retailer sites via syndication to help conversion. These reviews are supplemented by our Sampling program to optimize marketing and sales efforts.

Bazaarvoice review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Best In Class Client Services!"

What do you like best?

The BV Client Success and Tech Support teams are great partners! They're quick to respond, super helpful and provide lots of documentation for quick reference. The Client Success team are always available and open to teaching best practices to up and coming brands/clients. I think that the Workbench/Portal is also easy-to-use and provide lots of options for styling without affecting front-end code.

What do you dislike?

No major complaints. Lack of visibility in Basecamp was the only time I came across minor roadblocks, I think having more communication via email or quick calls is more effective especially when third-party developers are involved.

What business problems are you solving with the product? What benefits have you realized?

Customer engagement, traffic, and conversion by leveraging customer reviews and post-interaction emails.

Bazaarvoice review by Zach R.
Zach R.
Validated Reviewer
Verified Current User
Review Source

"Bazaarvoice Review"

What do you like best?

I like how easy they have been to work with as we were rolling out the platform. They were very responsive anytime that we had a question.

What do you dislike?

At this time we don't really have anything that we truly dislike with the platform.

What business problems are you solving with the product? What benefits have you realized?

Adding Bazaarvoice to our product pages has helped increase customer confindence in our products. We have also seen very high conversion rates on these products as well.

Bazaarvoice review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Great company, great staff, good innovation"

What do you like best?

I really like how BV makes it easy to manage R&R, questions about our products, etc ... The staff is always really helpful and the Bazaarvoice really helps you and guide you to get the best of the platform and your reviews

What do you dislike?

More flexibility in the display look and feel would be good, but I heard that there is some changes coming around this. More graphs and various reports would be nice.

What business problems are you solving with the product? What benefits have you realized?

We are harnessing the voice of the customer, making sure we answer their questions on time. We think Bazaarvoice as another way our customers can get in touch with our support as well. It also reassures the customer on the quality of the product he's purchasing

Bazaarvoice review by User in Apparel & Fashion
User in Apparel & Fashion
Validated Reviewer
Verified Current User
Review Source

"Customer feedback automated "

What do you like best?

The fact that this product helps both the consumer and the seller. Consumers are eager to leave detailed and helpful reviews and Bazaarvoice makes it extremely simple for the retailer to identify trends and take action internally in addition to resolving issues directly with customers themselves. Customers feel that they are heard. The multiple different reporting summaries available to set up for automated distrobution. Each person in our organization receives the information he or she needs on a daily level (granular) and weekly/monthly (trends).

What do you dislike?

The ability to utilize the data and respond to customers in real time rather than through a portal.

What business problems are you solving with the product? What benefits have you realized?

With thousands of customers accessing the site daily and having interactions with the product bo

Bazaarvoice review by Mindy W.
Mindy W.
Validated Reviewer
Verified Current User
Review Source

"4 Ways to Win Big with Bazaarvoice"

What do you like best?

1. Syndication!

2. Connections

3. One stop shop for review monitoring (minus Amazon)

4. BV Customer Support

What do you dislike?

Reporting can sometimes be inconsistent. I wish Amazon would hop on board!

What business problems are you solving with the product? What benefits have you realized?

Syncing reviews with our retailers- Helps drastically with volume and improved star rating.

Being able to respond to our customers- We have amazing feedback on our efforts to respond to every review written online. BV provides an eye on all our reviews and helps us give outstanding customer service.

Product improvement- We are able to use customer feedback to improve processes, products, and instructions.

Bazaarvoice review by Travis W.
Travis W.
Validated Reviewer
Verified Current User
Review Source

"Answer your customers questions with ease!"

What do you like best?

I love this service! Customers can ask questions about the products that are being sold online, and you can just respond right from the Bazaarvoice website. You don't have to go to the retailers website or anything. This also gives you full access to your product reviews, so if you receive a negative review, you can reach out and see if there is something that was fallen short on.

What do you dislike?

The notifications of the service can get a bit annoying. The emails will come in twos, and you'll get two each day for reviews and questions. Other than that, the service is phenomenal. I am not a huge fan of there not being a separate application from the website. It would be nice not to have to go to the website every time to answer questions.

Recommendations to others considering the product

This is perfect for improving your products and well and your brand. This is getting information straight from the customers that are buying your product. This gives you a chance to evaluate and make changes if necessary if enough requests are made on specifics of an item.

What business problems are you solving with the product? What benefits have you realized?

We sell a large amount of items on homedepot.com. This allows me to see questions that customers are asking on our products and gives me a chance to answer their questions. Also, it is good to see what type of reviews are coming in from the products and seeing and evaluating what needs to be improved on.

Bazaarvoice review by Administrator in Consumer Electronics
Administrator in Consumer Electronics
Validated Reviewer
Verified Current User
Review Source

"An efficient platform with excellent support"

What do you like best?

The User Interface is very intuitive. From a back-end perspective, managing reviews and setting up reports is a breeze. Controlling the front-end UI through the provided platform is easy and with each update continues to get easier. The stats that are provided within the system make report generation a simple task.

What do you dislike?

We've had maybe 1 Client Success Director that we weren't fond of a couple of years ago. However, since then we've come across nothing but the best.

Recommendations to others considering the product

I've personally researched their main competitors and nothing comes close to what Bazaarvoice has to offer.

What business problems are you solving with the product? What benefits have you realized?

We've mainly focused on review generation and gathering of consumer generated content. We're building strategies on how to better gather and use that content, and our current Bazaarvoice team has made that a lot easier.

Bazaarvoice review by Michael C.
Michael C.
Validated Reviewer
Verified Current User
Review Source

"Never miss another customer question"

What do you like best?

Trying to find, organize and answer every customer question and review across multiple sales channels can be daunting if not impossible. I used to look at x amount of items each day on certain channels to make sure i would touch on all items at least once through out a week. Add in a vacation day and you may not get to a question in close to two weeks. The customers of today want answers now. Since implementing Bazaarvoice we do not miss any questions or reviews.

What do you dislike?

My dislike is when I add a new product to a certain sales channel. For some reason this is not auto updating and i will miss questions until i open a ticket to make them work. Otherwise this is perfect.

Recommendations to others considering the product

Use it... Now

What business problems are you solving with the product? What benefits have you realized?

I am solving the never ending problem of not enough information. Different poeple want different information and they want it when they want is. Bazaarvoice helps me with that.

Bazaarvoice review by Administrator in Consumer Goods
Administrator in Consumer Goods
Validated Reviewer
Verified Current User
Review Source

"Best service for capturing reviews"

What do you like best?

This company provides a clear, concise way to gather authentic reviews and allow us to curate images and more content than we could without this solution.

What do you dislike?

Not being able to cherry pick images attributed to reviews to show the best image from a customer first instead of whatever they uploaded first. Gathering content using their Curations program continues to present challenges to ensure we are getting everything that is attributed to us via mentions and hashtags.

Recommendations to others considering the product

There's no better partner to use to syndicate your reviews to retailers.

What business problems are you solving with the product? What benefits have you realized?

Bazaarvoice is helping us gather as many reviews as possible with their PIE program as well as Curations for UGC content to share in our social platforms as well as our website.

Bazaarvoice review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Overall VERY happy"

What do you like best?

Everything is simple and easy to navigate while still being detailed and informative. The people at BazaarVoice are always willing to answer any questions I may have! Very impressed.

What do you dislike?

Moderation could be better. I’ve had a few reviews mention that they had a great experience with customer service and the review will get rejected just at the mention of customer service. Not a big issue though, every few weeks I just go through the rejected reviews and approve ones that I think should be approved.

What business problems are you solving with the product? What benefits have you realized?

We get to get a feel for what issues are occurring most along with what features people enjoy most. As well as a lot of information on the customers reason for purchasing from us.

Bazaarvoice review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Grew our review volume/coverage dramatically!"

What do you like best?

My favorite aspect of Bazaarvoice is the collaboration. BV has best-in class tools for management and reporting of review content. But it is my work relationship with UGC experts that have helped our review program grow tremendously over the past year.

What do you dislike?

Some of the constraints we have with our program aren't necessarily due to BV but more to our set up and usage of their programs.

What business problems are you solving with the product? What benefits have you realized?

Our site traffic on mobile has surpassed our desktop traffic. BV is actively working on projects to make it even easier for customers to quickly and easily leave reviews (and lots of them) on mobile.

Bazaarvoice review by Alexandre M.
Alexandre M.
Validated Reviewer
Verified Current User
Review Source

"Do the job but I don't recommand it"

What do you like best?

- Moderation

- Interface of managment/moderation (even if it has NOT changed a lot since 6 years)

What do you dislike?

- Support are not usefull and reply very slowly

- Response time of API is random

- There is no SLA on the Bazaarvoice API (It's provided as it !)

- No big evolution since 6 years

- SIze if the bazaarvoice widget ! (+ 250 Ko javascript and 35 http requests to only display a review !)

Recommendations to others considering the product

I guess others Start up provided better software

What business problems are you solving with the product? What benefits have you realized?

Get reviews from customer about our products

Bazaarvoice review by Joshua P. K.
Joshua P. K.
Validated Reviewer
Verified Current User
Review Source

"Good, not great"

What do you like best?

My company's products are sold by a huge range of retailers/dealers, and we've long recognized the value of having a presence in product reviews. Bazaarvoice's format makes responding to product reviews a much simpler and more efficient process. Reviews are fed to you in a work list, so you don't have to visit each retailer's website to respond.

Branded responses to reviews (and product questions) also makes them standout so customers looking for the most informed response can quickly spot it.

BV's support path (Spark) is a good resource, though it does make the process feel a bit impersonal. That said, as impersonal as your support tickets begin, it's great to see exactly what progress has been made and all the communication you've received about the issue.

What do you dislike?

Bazaarvoice does suffer from some deficits. Filtering for reviews and questions is virtually worthless if you're trying to zero in on a specific product or group of products. The best you can do is filter by product ID, but different retailers will have different IDs for the same product, so even that is not intuitive or effective.

Speed of the product is slow on the average day, very slow on a bad day, and slightly better than slow on a good day. Loading more questions/reviews or refreshing a view can be time consuming.

Bazaarvoice's reporting is severely lacking. I need to use reports to track my team's responses for quality purposes. I also use this data to gauge productivity. However, report filtering doesn't allow you to filter by response date...only the date on which the review was posted by the customer. Although the spreadsheet you get DOES include the response date, this is inexplicably missing from report filters.

Thinking back on speed, reports take a VERY long time to pull, even when your date range is small and recent.

If you have multiple users who respond to items, there's also no user differentiation in reports. So unless you have your team members sign/initial their responses, there's no way to tell who wrote what when you look at a response report. This seems like an oversight since every user has their own unique login credentials.

Finally, you should consider what your retailer network will REALLY look like. My company has 1`5 retailers activated on our network, but more than 90% of our reviews come from just two of those dealers. Responding to questions is free with BV, but reviews require an upgrade to Connections Premium, so it's a good idea to check all your retailers' sites to see how many reviews they house and how active users are before paying for the upgrade.

Recommendations to others considering the product

The free version allows for product Q&A responses, so that's worth it. As I mentioned elsewhere in this review, you should visit retailers' websites to see review volume and activity before springing for an upgrade.

If your products don't receive many reviews, or if you only sell through one or two dealers, it may be more cost-effective to respond on the native site, though you'll be losing out on the visibility that a branded response affords you.

What business problems are you solving with the product? What benefits have you realized?

As many companies (especially those in the tech industry) are aware, many critical reviews can be attributed to product misuse or misinformation. Responding to reviews (and questions, for a more proactive approach) helps solve that by educating consumers who overlooked a feature they claim is missing or who simply don't want to use an owner's manual.

But responding to reviews is just as beneficial to potential customers as it is to the customers you're technically replying to. People shopping around for products frequently read through critical reviews to see where products fall short. Seeing a branded presence shows that you care as a company, but it also allows you to clear up misconceptions. Potential buyers have the opportunity to weigh other customers' complaints against the company response, which can mean the difference between a new purchase and a lost sale.

We've seen many product reviews upgraded after we respond. Users really appreciate that we are monitoring and educating.

Bazaarvoice review by Administrator in Consumer Electronics
Administrator in Consumer Electronics
Validated Reviewer
Review Source

"Signing with Bazaarvoice is a no-brainer"

What do you like best?

Besides the major benefits that we derive from Conversations (Ratings and Reviews + Retail Syndication), another great program is their Sampling program with managed services. It is a great way to get reviews to go live with new product releases before they are launched. It provides an opportunity to enhance, optimize or address any issues before product officially launches to the public.

We are also looking forward to launching Conversations to show via imagery (photos and videos) shared on social media as to how our customers are using our products.

What do you dislike?

We have yet to uncover limitations at this point.

What business problems are you solving with the product? What benefits have you realized?

As an upcoming smart home IoT brand, Bazaarvoice helps us to show consumers how our current users are using our product and validating the quality and innovations we wish to bring to the market through the reviews generated. In addition, it provides our retail channel with incremental reviews that give greater detail.

Bazaarvoice review by User
User
Validated Reviewer
Review Source

"Great technology partner"

What do you like best?

BazaarVoice offers quality service and works with us to provide the best user experience to our consumers, as well as provide the needed data and analytics to inform our marketing. Additionally, their product roadmap is sound, and they are leveraging the data and insights from their core product to smartly inform new ventures.

What do you dislike?

There are some legacy elements of their product, like their syndication services, that still need updating. The process can at times, be a bit cumbersome - however - they work with you and the properties where the content is syndicating to fix any issues in a timely matter.

What business problems are you solving with the product? What benefits have you realized?

First and foremost, we drive conversion by including reviews on our product pages (both on our brand site and at retail). We then derive a lot of insights from these consumer reviews which we use to monitor product quality, as well as get ideas for product improvements or innovation. Additionally, this rich content is repurposed within our brand communications and used to provide compelling and relatable content that increases consumer engagement.

Bazaarvoice review by Allen F.
Allen F.
Validated Reviewer
Review Source

"Complex technology, hundreds of product categories and B2C, B2B, and B2G buyers"

What do you like best?

Visibility to early issues with product out-of-box experience and failures, ability to review and do outreach to customers who haven't had a great experience, the ability to answer questions on reseller sites (like HD) so we can respond to complex questions.

What do you dislike?

I wish more retailers were on the system, and that it was easier for them to "get on".

Recommendations to others considering the product

Excellent product, onboarding was the best experience we have had from this kind.

What business problems are you solving with the product? What benefits have you realized?

Better control over early OOB and CX. We sell more product and have happier customers using BV because the buyers have confidence in the voice of their peers.

Bazaarvoice review by Rich R.
Rich R.
Validated Reviewer
Verified Current User
Review Source

"Excellent Customer Service / Product Support"

What do you like best?

When I have an issue my account rep or someone from the support group are quick to respond to my issues.

What do you dislike?

I have not come across anything to dislike about Bazaarvoice.

What business problems are you solving with the product? What benefits have you realized?

Bazaarvoice is providing a vital connection to our customers via product reviews on our website. We are better able to gauge what customers want to see more of.

Bazaarvoice review by Scott M.
Scott M.
Validated Reviewer
Verified Current User
Review Source

"The Best Reviews Platform Out There"

What do you like best?

It doesn't get much better than Bazaarvoice for a reviews platform. I think they host like 90% of the top internet retailers. It's a very good system, and it's easy to disseminate information through their feeds. It has a great look and great service.

What do you dislike?

It's very expensive. I think it was $15000 a quarter for one of the companies I worked at. They sold us the Facebook reviews platform, which was a waste of money. Expensive, templated and not agile. Plus, no one used the reviews. I think we received 5 reviews in a year.

Recommendations to others considering the product

The perfect reviews platform for leading ecommerce retailers and brands. It's fairly easy to integrate, and they have a nice look and feel, but full on customization is not easy. Email integration with your own ESP is a little difficult, it's much easier to use them for your emailing customers for reviews and UGC.

What business problems are you solving with the product? What benefits have you realized?

Bazaarvoice helps all types of businesses capture, display, share, and analyze customer conversations online. The combination of technology and personalized services help brands build online communities that drive measureable business goals. They make it easy for you to let your customers share opinions (reviews), knowledge, and experiences.

Bazaarvoice review by Laura Lee D.
Laura Lee D.
Validated Reviewer
Verified Current User
Review Source

"A Valuable Tool for Elevating eCommerce"

What do you like best?

Bazaarvoice does an easy and comprehensive job of making syndicating, responding, and manipulating UI for ratings and reviews. I have never encountered a more intuitive site for achieving a top notch relationship with our consumers through ratings and reviews.

What do you dislike?

I wish I was able to manipulate the user interface more than what is currently available. More style options essentially. I understand that we are able to make design requests, but the turn around is too long for me personally.

Recommendations to others considering the product

I was not a part of set up and implementation, so I would not have many recommendations.

What business problems are you solving with the product? What benefits have you realized?

We are seeing great results in our review system. Many of our lower reviewed items are due to a lack of easy access to our customer service department. With Bazaarvoice we are able to easily and quickly respond to consumers and answer their questions or direct them to customer service. In turn, customers leave reviews about their positive experience, which ultimately helps this challenge we once had.

Bazaarvoice review by Adam M.
Adam M.
Validated Reviewer
Verified Current User
Review Source

"Bazaarvoice Key to Online Retailers"

What do you like best?

Bazaarvoice offers the most comprehensive lineup of customer submitted content options in the industry. The reporting and content management interface is very clean, extremely comprehensive and is one of the best I've come across in the e-commerce industry. Their response time to bug fixes or cosmetic changes has been very quick, while still on the legacy platform. I appreciate Bazaarvoice making an effort to hold conferences near me to learn more about what is new/upcoming in the world of customer reviews, etc.

What do you dislike?

I don't like how Bazaarvoice sometimes focuses a little too heavy on things outside of their core competencies. Focus on what you do best, product ratings and reviews / questions and answers. Usually the additional features you may be interested in adding to your offering comes with a somewhat hefty price tag. Would be nice to have a spellcheck feature within the Ask & Answer staff response window.

What business problems are you solving with the product? What benefits have you realized?

Problem: Building confidence in new/private label product offering. One of the main benefits of Bazaarvoice that I've seen is the displaying of product reviews from customers using private label items. These items usually have a much more attractive purchase price than the national branded items, but customers may fear they are getting a less superior item. Obviously depends on the product, but for the most part we have seen extremely positive feedback on these items through customer reviews, which builds confidence for future purchasers. Reviews have also highlighted flaws in product designs, which help identify the issue to get a quick resolution where we may have only noticed this through return rates.

Bazaarvoice review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Simply the best service for Product Reviews and User Generated Content!"

What do you like best?

The assistance that I’ve received from their sales, tech support, and especially strategic services is second-to-none. They are prompt to respond, friendly, professional, and a great company to work with.

What do you dislike?

Product Mapping issue with our products showing up in the wrong product categories. Took awhile to fix, but issue was likely on our end.

Recommendations to others considering the product

I have no hesitation in giving Bazaarvoice my strongest recommendation to any company looking to improve their ratings and reviews program.

What business problems are you solving with the product? What benefits have you realized?

We've been able to address issues with new products that we've released that have new technology and users' are or may have been unaware on how to use the product correctly.

Bazaarvoice review by Shea C.
Shea C.
Validated Reviewer
Verified Current User
Review Source

"Best Reviews Platform for Retailers"

What do you like best?

Easy to use workbench platform allows you to find the reviews you're looking for and export the data quickly into an excel doc. It is also easy to manage recurring reports that you can schedule to run automatically and e-mail to people within your organization.

What do you dislike?

The add-on products that Bazaarvoice offers are often expensive and it can be difficult to show what the future positive impact of these products could be.

Recommendations to others considering the product

We currently use two different reviews services for 2 different websites and I can say, without a doubt, Bazaarvoice is the better of the two.

What business problems are you solving with the product? What benefits have you realized?

We've definitely pumped up our review volume since implementing their free post-interaction email. More online reviews of our private label products are an important benefit that has resulted from the post-interaction email.

Our online reviews are also one of our only sources of consumer generated content. It's nice to have Bazaarvoice to easily download and extract that content for other marketing uses.

Bazaarvoice review by Reshma G.
Reshma G.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Bazaarvoice has been a great partner"

What do you like best?

* Integration very reliable

* Our contacts that we work with a knowledgable and very helpful

* Proactive

What do you dislike?

* Moderation of reviews can be better. Time to time we see a drop in quality and we have to review our guidelines with Liz Jury

What business problems are you solving with the product? What benefits have you realized?

Our customers review each other.

Bazaarvoice review by Thomas S.
Thomas S.
Validated Reviewer
Review Source

"Great system for ratings and reviews"

What do you like best?

We primarily use ratings and reviews. This is simple enough to set up and run. The moderation team is efficient. Showing our product reviews on our webpage has been very benificial for us

What do you dislike?

As with all one size fits all ststems it has things I would change, but in the grand scheme of things it is minor details

Recommendations to others considering the product

I recommend it, lots of upside and they generally do a very good job.

What business problems are you solving with the product? What benefits have you realized?

Our customers meed to place alot of trust in us and the reviews are a way for us to speed up that process

Bazaarvoice review by Debora V.
Debora V.
Validated Reviewer
Verified Current User
Review Source

"Superb Social Managing Platform"

What do you like best?

All of the capabilities of the reporting tools available.

What do you dislike?

The process of learning the reporting tools was quite difficult.

What business problems are you solving with the product? What benefits have you realized?

We use Bazaarvoice to ensure we are providing detailed responses to questions our customers ask via retailer websites. This platform helps close the gap and helps us to provide the excellent customer service we strive to provide.

Bazaarvoice review by Nick P.
Nick P.
Validated Reviewer
Verified Current User
Review Source

"Trip Advisor for your own website"

What do you like best?

BV is one of those companies who are at the top of the game and naturally price as such. Their solutions are often viewed as being relatively simple vs. competitors yet they provide a far greater engine to help you do your job (as a Marketer) better. If you want a turn-key review platform with EVERYTHING BV is for you.

What I love about BV is

- Design your own questions. I sell wetsuits, footwear and hundreds of other categories. The 'fit' of a wetsuit should be different to the 'fit' question of footwear. Why use the same question when you can change it by category and by gender (if that is how your categories work). By asking more customised questions, the next researcher can actually be more informed about the product vs. just reading basic 'fit' questions as if every product is the same. This makes a huge difference when somebody is researching.

- Dashboard. You can view all the captured data in dashboard format making it easy to present trends to stakeholders. Want it as raw data? You can export it too.

- ROI is easy. You can track whether a customer read a review to then make a purchase vs. those that didn't use the reviews. This quickly allows a marketer to illustrate the ROI and cumulative revenues made a result of the integration.

- You can very quickly learn about the demographic profiles of your reviewers. You can then export the data to create a simple pivot to gain trend insights. E.g. are 40-55 year olds leaving more positive reviews about particular categories vs. younger demographics?

- Each stakeholder group can get insight. Marketing learns the most yet, Customer service can quickly see what customers are saying, trends emerging

- Buying teams can send product feedback to brands should products be negatively reviewed allowing buying teams to make more informed decisions as to whether the customer actually wants the buying team have purchased from the brand

- Net Promoter Score. Learn more about whether your customers would recommend your shop to others. Invaluable information to make ALL STAKEHOLDERS accountable for the customer feedback.

- Frequent reviewers can become your future ambassadors. Need product tested? Contact your top reviewers and upgrade them to be an ambassador for your business.

What do you dislike?

- Expect to pay 5-digits + for the basic service + integration costs. There are many others out their doing the basics well but do not allow you to go deeper into learning more about the customer, NPS etc...

- Per site cost basis. You are paying 5-digits + PER SITE. I recommend you start with one site then bolt on others when you need the traffic volume.

- Bolt-ons cost more. You want customers to ask questions on product pages? That costs more. Want to integrate social comments / reviews, that costs more too.

- You need available developer resource. Don't think this is a half day dev job. Things go wrong with these guys and they have more resource than you. Get the dev time allocated, add another 20% as a buffer then start the commercial negotiations.

Recommendations to others considering the product

I've used BV in two retail businesses now and it is the definite way to go should you are trying to get to the 'single customer view'. Customers will tell you loads if you give them the opportunity. It is your own Trip Advisor for your website and it is invaluable. Down side, you pay for it.

If you are in the market for a review solution question what you need it for. If you just want the basics, consider reviews.co.uk, Reevoo etc... They are ok, charge 4-digits but just don't do enough. To add, many companies put their company thumbnail all over your product page! That is a big no no in my book but my opinnion only.

What business problems are you solving with the product? What benefits have you realized?

- Getting product reviews to help assist more sales.

- Learn more about what people like / dislike .

- Use this tool to understand more about the customer

- Start the NPS integration into the business

Bazaarvoice review by Britney M.
Britney M.
Validated Reviewer
Verified Current User
Review Source

"Fantastic Platform"

What do you like best?

Bazaarvoice has taken the stress off my shoulders by simplifying how we pull in real-time, user-generated content to our website. Instead of searching the Internet for content, Bazaarvoice pulls this information for us and displays it on product pages and within a lifestyle gallery, which helps our consumer purchase our products online. With Q&A and Ratings and Reviews, we're able to display honest feedback as well.

What do you dislike?

The only thing I dislike is the moderation team's abilities. They are not consistent, but we are able to give them feedback and criticisms.

What business problems are you solving with the product? What benefits have you realized?

I work for a beauty brand and finding complexion products that match one's skintone is very hard; but this is how Bazaarvoice has helped us. By pulling in UGC and offering Q&A to our site's visitors, we are able to help them make an educated purchase decision.

Bazaarvoice review by Ephraim M.
Ephraim M.
Validated Reviewer
Review Source

"Product, Service, Support"

What do you like best?

Bazaarvoice is a robust platform with many features I'm familiar with and used to, but it also has a vast amount of new functionality that helps me gain insights that were previously unrealized.

What do you dislike?

There are small features I wish Bazaarvoice had, but the support team and technical teams have gone above and beyond to help me with workarounds.

Recommendations to others considering the product

Go for it!

What business problems are you solving with the product? What benefits have you realized?

Better customer engagement is being vastly improved and Bazaarvoice has the knowledge and system to help us realize this.

Bazaarvoice review by Administrator in Retail
Administrator in Retail
Validated Reviewer
Verified Current User
Review Source

"Bazaarvoice drives customer advocacy "

What do you like best?

The BV platform is extensible, flexible and customisable. Giving customers the ability to provide honest feedback on products drives advocacy. The data proves the presence of reviews delivers an uplift in conversion rates.

What do you dislike?

The product reviews can sometimes be slow to load into the page and the submission form is not our ideal UX experience

What business problems are you solving with the product? What benefits have you realized?

BV provides social proof to customers to encourage online and in store conversion.

BV is particularly important to us to capture and understand customer feedback regarding products,enabling the continuous feedback loop of product evolution.

Bazaarvoice review by Administrator in Consumer Goods
Administrator in Consumer Goods
Validated Reviewer
Verified Current User
Review Source

"Great service all the way from implementation, training, final execution and follow up."

What do you like best?

The entire team at Bazaaravoice stayed with me from execution to post program evaluation. On several occasional, the team would provide me with specific tactics for success (both technical and promotional), even today continue to follow up with strategies for achieving the best results possible for our business.

What do you dislike?

You need a team of programmers and developers to assist with the technical implementation. A smaller business might struggle a bit at first if they lack the personnel needed to execute on the back end.

What business problems are you solving with the product? What benefits have you realized?

Review syndication with retailers.

Bazaarvoice review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Everything you want to know is right at your fingertips!"

What do you like best?

I love the ability to control things on my end like the questions in the submission form. It helps me understand my customers and to identify trends with vendors, and even our sales people.

What do you dislike?

The UI isn't all thet sexy if you ask me. When I sort for photo reviews, the experience is super choppy.

What business problems are you solving with the product? What benefits have you realized?

We are solving issues with production, consumer guides and how-to's are getting an upgrade and we also noticed the quality of service from one of our vendors has gone significantly downhill.

Bazaarvoice review by Internal Consultant in Internet
Internal Consultant in Internet
Validated Reviewer
Verified Current User
Review Source

"An effective tool for CPG companies!"

What do you like best?

The platform is easy to use and navigate.

I like the ease of updating and transferring reviews in the platform.

I like the account managers.

What do you dislike?

Sometimes is seems like the reviews left on the site take longer to be reviewed/processed

The Spark platform should be a seamless log-in from the BV site.

Opening a Spark support ticket sometimes doesn't get answered / resolved in a timely manner, or with complete information.

Recommendations to others considering the product

Easy to implement and use on a daily basis.

What business problems are you solving with the product? What benefits have you realized?

Having the ratings & reviews on our site and distributed to eretail partners has been highly valuable in building trust and trial in our products for our DTC site and consumers browsing our site for information. We've utilized reviews to

Bazaarvoice review by Administrator in Insurance
Administrator in Insurance
Validated Reviewer
Verified Current User
Review Source

"Bazaarvoice = User Generated Content"

What do you like best?

Bazaarvoice has several features that rate highly for our implementation. The review alert and notifications keep us informed of trends with our product bank and also help our customer service team respond to customers' negative reviews, which also means faster complaint resolution. The ability to control and design the look of the reviews and the features available through the Workbench make maintenance easy and relatively pain-free. The very fact that Bazaarvoice helps us understand the voice of our customer, which is the basis of their platform in the first place, is really the biggest plus for our business.

What do you dislike?

Getting support when needed is sometimes frustrating as the client services agents don't know our business or our implementation as well as a dedicated team would know them. The self-help materials can also be difficult to navigate.

Recommendations to others considering the product

Bazaarvoice has met our product review needs for several years and we have been quite satisfied with the service throughout that time. We have been especially pleased with the product review alerts, notifications and automated weekly and monthly reporting. The SEO and Google integrations have also been nice features. We rarely have need of support, but when required it has been a bit cumbersome to find answers in the self-help materials, which is a bit frustrating at times. Overall we've had a positive experience.

What business problems are you solving with the product? What benefits have you realized?

The primary purpose of our partnership with Bazaarvoice was to help us understand the voice of our customer and to be able to leverage the user generated content that is inherent in their services. The benefits have been that we can now analyze the sentiment our customer feels toward our products and services and use their feedback to help us improve or change our product offerings.

Bazaarvoice review by Nancy S.
Nancy S.
Validated Reviewer
Review Source

"powerful network and absolute must have technology for ecomm strategy"

What do you like best?

Bazaarvoice is well networked. Ratings and reviews are important to have on your products, but syndicating that content is just as important to your relationships and sell through via retailers and partners. In this case, BV wins big as it has the largest network out there. I have the feeling I have hundreds of people out there at my fingertips just under the BV umbrella alone as I can make inquiries and put in tickets and hear back very quickly with status updates and resolutions.

Having a success manager constantly dedicated to answering questions for me as well as suggest ways to collect more content, etc is powerful. I just wish I had more resources on my side of ops to help execute those programs!

Unfortunately....(see what do you dislike)

What do you dislike?

It's definitely not a plug and play technology. I feel the technology can at times be over complicated. I am a one person team at my company in charge of managing implementation, maintenance, and relationship management in regards to this tool. As a marketer, I found that the implementation and set up required way too much technical information to me and I felt like I was on an island and had to fend for myself. As a result, I feel like my implementation is a little bit like Swiss cheese...there are holes. In my continued relationship with BV, while extremely pleasant and cordial, I always walk away feeling like I have no clue what anybody is saying to me. At the end of the day, I want to know that I'm collecting reviews, they're syndicating, and there are no hiccups. I am often finding myself double checking to make sure syndication is happening and putting tickets in to correct issues surrounding that.

Recommendations to others considering the product

consider how to make the technology and the programs you have more affordable and easier to implement. focus the client success manager on maintaining and finding opps for syndication automation and widening the net as much as a possible for a manufacturer or brand.

What business problems are you solving with the product? What benefits have you realized?

People will shop where they shop, but they trust 2 sources of info: Manufacturer's product details and peer word of mouth (reviews). It's dire to have both presented to help a consumer make the most informed decision. Because we have established ratings and reviews, we have shed a lot more light on our entire product line as well as built a lot of relationships and community around our product line. This has helped with sell thru on our site as well as others.

Bazaarvoice review by User in Consumer Goods
User in Consumer Goods
Validated Reviewer
Verified Current User
Review Source

"Overall Easy to Use and Helpful"

What do you like best?

I like that it emails me when a customer leaves a question, so I don't have to check it daily to see if anyone is waiting. As soon as it emails me, I go in, see the customer's question and can immediately respond to it. It is nice to be able to provide feedback to customers in a very simple manner.

What do you dislike?

Sometimes I get emails days after the customer has asked the question. Not sure if this was some sort of system issue or not. It would be nice if they could make the emails come immediately. Maybe even add in a "live chat" type service where I can have it open and a pop-up window will come up with the question right as the customer is asking.

Recommendations to others considering the product

I think that is a great product for answering customer questions and seeing reviews. It filters all your unanswered questions into a clickable folder so that you can easily go in, review them, and answer them. I find it to be very helpful in maintaining a positive relationship with our customers.

What business problems are you solving with the product? What benefits have you realized?

This is not only helping us to answer questions that customers may have, but it is also helping us identify possible issues that we never even would have thought of. Once an issue is brought to our attention, we can update the copy in general and make sure to include information regarding that question in future copy.

* We monitor all Bazaarvoice reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.