What do you like best?
When I worked in downtown DC, I encountered a few businesses the featured Belly. Since I stopped working in DC in 2014, my Belly exposure has been sporadic. I did enjoy a few Belly visits at a pizza place in Arlington, VA, but overall, I simply don't find myself able to benefit from the program. I think the Belly program is GREAT for local businesses, though!
What do you dislike?
As I mentioned above, there is not a lot of saturation with Belly. It may be great for some urban markets, but where I live, there is simply not enough businesses carrying Belly for me to benefit. :( I haven't really been able to use the card as much as I would like. I still have an account, but it's embarrassingly empty!
Recommendations to others considering the product
If you are in an urban area, or near a college campus, or in an otherwise pedestrian-rich environment, get Belly. It's an easy platform that is easy for your customers to use. I am actually sad that I was not able, as a customer, to visit more Belly businesses in my area!
What business problems are you solving with the product? What benefits have you realized?
I am not at the business end of Belly; I am a user, but it seems that the ability to log in while you're waiting to be served at the business location allows for efficiency and flow. Any frequent-diner program is ALWAYS great for the business! ;) In three visits, I was able to receive a Belly Bite from a pizza shop. Not bad!