What do you like best?
I like that the user interface essentially makes this program built into your writing program of choice. It makes it so easy to make citations, which can be a difficult part of research based writing.
What do you dislike?
The user interface is at first a bit confusing to people who are just starting to use it. It takes some getting used to, but otherwise, the program is good to use.
Recommendations to others considering the product
It is a good program that allows you ease of flow when working on a project. It is able to be incorporated right into your writing program, which allows for time saving.
What business problems are you solving with the product? What benefits have you realized?
The time that it takes to come up with a citation from an external website cuts into time that could be used elsewhere and for more productive purposes. The benefits are, of course, the time that you save. You also do not have to go outside the program that you are using in order to make a citation.