I've used Bing Ads for almost a year now. Something I found to be extremely useful is no minimum fees and being able to to sign up for free. I've used Ad Words in the past; I found that bing is easier to navigate and they provide trainings to get started. Another reason why I chose Bing Ads for my marketing campaign is high quality users, less clutter and more quality engagement - quality over quantity!
Volume of traffic we get is lower compared to AdWords. Another con is no search network and no display ads offered. The traffic volume for keywords is much lower on Bing, but yields quality leads with lower PPC.
Better results for less cost
We were able to tap into older and educated audience exclusive to Bing. We are able to reach high value customers and increase re-enagament. Bing allows us to reach a wider, specific audience that is not represented on AdWords. A specific demographic of customers gives us an opportunity to produce even better results.