What do you like best?
* I believe it achieves the right balance for the Freemium model in the git SaaS world.
* Integrates well with Jira, allowing tracking of bug/fix commits within Jira issues
* They are the developers of SourceTree which is one of the most capable git desktop clients (at least on the mac)
* The ability to review and comment on commits in the web interface
What do you dislike?
* Even after a recent redesign, the UI is cluttered and confused
Recommendations to others considering the product
I found Bitbucket hit the right spot when we started up a few years ago - the pricing model is right (especially for a startup) and they are a rock solid service (only a few intermittent outages). Comparatively, Github pricing is all wrong for a startup (private repos cost on a per developer level), and GitLab is young and really wonky in both usage as well as uptime.
What business problems are you solving with the product? What benefits have you realized?
We found Bitbucket very capable and when we first started out, it was important to us that their pricing was startup friendly while still allowing us to create private repositories right off the bat without paying (unlike github)
We needed a capable git SaaS that allowed us to create private repositories without having to pay a lot because source code repositories are fundamental infrastructure that you want to stress test for a while before committing to it. Paying up front (like for github) creates a powerful disincentive to leave even if the service doesn't turn out to be optimal.
I also feel that Bitbucket seems to charge for the right features. As an example, they started charging as soon as we exceeded 5 users. This is very startup friendly - we were strapped for cash early on but a bigger team is a good indicator of financial health and is a good time to start charging for access.