Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with.
Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc.
Prioritizes leads through lead scoring, market insights, account-level insights, etc.
Return on Investment (ROI)
Monitors and tracks the results of marketing campaigns
(Based on 41 reviews)
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
(Based on 38 reviews)
Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness.
Automatically scores prospects based on behavior and engagement levels.
Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
Gathers data about the effectiveness, impact, and reach of marketing campaigns
(Based on 44 reviews)
Collects insight into customer preferences
Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.
(Based on 16 reviews)
Helps allocate marketing budget based predicted amount of incoming revenue.
(Based on 9 reviews)
Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities.
(Based on 10 reviews)
Allows for custom report types to match the goals of a company.
Analyze past and existing marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
(Based on 47 reviews)
Identifies which marketing campaigns resolved in open or closed opportunities
(Based on 35 reviews)
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Collects marketing campaign performance data across multiple channels