What do you like best?
Different out of the box models
Easily switching between different models to compare multitouch attribution.
Offline tracking can be implemented alongside online tracking
Integration with Salesforce= works great with our custom processes
Liberty of customization (channels, models, tracking tasks, campaigns etc.)
Onboarding and support was always fast and of good quality
What do you dislike?
Only one custom model can be changed
Forced to use Redshift data warehouse for accessing all the sessions
Without the data warehouse, you don't have access to all the sessions between the first touch and the lead creation touch, so you might miss some interesting data
What business problems are you solving with the product? What benefits have you realized?
At the end of the day, it is looking at what drive the most customers, and what channels are performing better for TOFU (brand awareness, first touch) and BOFU (lead conversion, upselling etc.) .
Bizible allows us to have a good vision of what channels are used before and after prospects become leads.