G2 Crowd gives a real-time look at how dreamforce sponsors and exhibitioners stack up.

Bizible

4.7
(131)

B2B marketing attribution solution that enables hundreds of companies to measure marketing on the basis of revenue.

Work for Bizible?

Learning about Bizible?

We can help you find the solution that fits you best.

Bizible Reviews

Ask Bizible a Question
Write a Review
Bizible review by David V.
David V.
Validated Reviewer
Review Source

"Best tool for attributing online and offline touches to revenue in Salesforce"

What do you like best?

After evaluating several platforms for multi-touch marketing attribution, we selected Bizible because of its ability to capture the data produced by our online and offline campaigns, connect it to the Sales results in Salesforce, and present it in a unified view.

Bizible's integration with AdWords is also an important feature. It provides the clearest view into the campaigns that are driving new leads and pipeline progression of any method I've used.

What do you dislike?

There are multiple ways you can access the Bizible reports: in the Bizible app or through Saleforce reports. Until Q2 2016, the Bizible app was somewhat slow, with a weak UI, making Salesforce reports the best option, which could have been a challenge if you're not proficient with Salesforce reports.

However, the updated Bizible app is speedy, user-friendly and intuitive. All the most common reports types are now quickly accessinble from within the app.

Recommendations to others considering the product

There are a lot of competing products; when you're evaluating, make sure you understand if/how they're able to integrate results from offline and online campaigns.

What business problems are you solving with the product? What benefits have you realized?

Bizible is the best solution we’ve found for capturing the Marketing and Sales data in Pardot and Salesforce and presenting it in a format we can use to guide our strategic decisions.

No other tool we evaluated matched Bizible’s ability to turn all the datapoints created by Salesforce and Pardot into a clear picture of which marketing strategies are impacting the sales funnel and producing ROI.

We now are able to measure the impact of all online and offline marketing touchpoints. And, we use U-shaped and W-shaped modeling to fairly credit individual tactics for the leads/opps/revenue they’re driving.

Sign in to G2 Crowd to see what your connections have to say about Bizible
Filter Reviews
Filter Reviews
  • Ratings
  • Company Size
  • User Role
  • For Category
  • Industry
Ratings
Company Size
User Role
For Category
Industry
Showing 132 Bizible reviews
LinkedIn Connections
Bizible review by Trevor G.
Trevor G.
Validated Reviewer
Verified Current User
Review Source

"The Insights We've Always Wanted"

What do you like best?

Bizible delivers on its promise, providing deep insight into how the complex collection of touchpoints with people has influenced the success of our business. Initial implementation was fairly straightforward and quick, with most of our team's work focused on reviewing our systems, processes, and user training to make sure we were providing Bizible with the best touchpoint information possible. The website tracker works with standard UTM parameters, so we could use the framework we already had in place. The onboarding process and customer success team were excellent - they clearly want us to succeed, and have been a great resource for us.

What do you dislike?

A common issue with many marketing-focused platforms, one deficiency I would call out is the fact that each lead/contact needs to have an email address before it can be included in touchpoint and attribution data. There are plenty of scenarios where a touchpoint might happen offline (trade show, etc.), collecting enough information about a person to put them in Salesforce.com, but without getting an email address. I would like these touchpoints to be considered in attribution, so we can tell an even more complete story. I don't consider this a deal-breaker, since it's a common deficiency in many platforms, but I would love to see it addressed at some point.

What business problems are you solving with the product? What benefits have you realized?

Bizible thinks the way I believe all marketers should - focusing on the fact that the journey for each person and company is a bit different, and that each interaction should be considered when trying to understand what is making an impact. The website tracking fills a critical gap that we had been unable to address with our existing technologies, such as Google Analytics and Pardot. Being able to connect the dots between touchpoints and revenue has allowed us to measure our efforts in a way that will actually impact the business. Our users are still learning how to best use the incredible depth and breadth of data that is now available, and we'll continue to refine our approach and find great new ways to answer the important questions.

Sign in to G2 Crowd to see what your connections have to say about Bizible
Bizible review by Keith J.
Keith J.
Validated Reviewer
Verified Current User
Review Source

"A Leader in Marketing Attribution for a Reason"

What do you like best?

Ease of setup - We were able to get the platform up and running much faster than expected

Onboarding/Support - Our rep for the onboarding process was top-notch. Always available to jump on a call, provided solid solutions, and is very responsive

Salesforce reporting - The data that is populated in our CRM is easy to report on, understand, and use across objects.

Data collection - the amount of data we are able to see in SF/Bizible is miles ahead of our previous attribution platform

What do you dislike?

ROI Dashboard is in dire need of an update (which I've heard is coming), the inability to report on leads and contacts the same way is a bit of a downside, and some of the back-end settings could be more intuitive.

Recommendations to others considering the product

Make sure to evaluate a few platforms to get a baseline, and Bizible will definitely come out on top against it's competitors. The price may be more, but it's worth it.

What business problems are you solving with the product? What benefits have you realized?

Collecting First Touch data, reporting marketing ROI across all channels, and replacing our previous attribution system. Bizible is easier to setup, maintain, update, and use than what we had before.

What Attribution solution do you use?

Thanks for letting us know!
Bizible review by Marceau B.
Marceau B.
Validated Reviewer
Verified Current User
Review Source

"Bizible as a tool to measure ROI"

What do you like best?

Tracking multitouch

Different out of the box models

Easily switching between different models to compare multitouch attribution.

Offline tracking can be implemented alongside online tracking

Integration with Salesforce= works great with our custom processes

Liberty of customization (channels, models, tracking tasks, campaigns etc.)

Onboarding and support was always fast and of good quality

What do you dislike?

Only one custom model can be changed

Forced to use Redshift data warehouse for accessing all the sessions

Without the data warehouse, you don't have access to all the sessions between the first touch and the lead creation touch, so you might miss some interesting data

What business problems are you solving with the product? What benefits have you realized?

At the end of the day, it is looking at what drive the most customers, and what channels are performing better for TOFU (brand awareness, first touch) and BOFU (lead conversion, upselling etc.) .

Bizible allows us to have a good vision of what channels are used before and after prospects become leads.

Bizible review by Xavier M.
Xavier M.
Validated Reviewer
Verified Current User
Review Source

"Great Product, Great Support"

What do you like best?

1. Awesome integration with Salesforce. Once you get the hang of the data schema it becomes very powerful

2. Offline activity attribution

3. Flexible and forgiving software

4. Customer support team is awesome

What do you dislike?

There is not much to dislike.

The support team is great but more training resources specifically around advanced reporting in Salesforce would be good.

The ROI dashboard could be more intuitive to use. Creating the filters is a bit of a pain.

Recommendations to others considering the product

When evaluating keep in mind that data is only collected after you get Bizible tracking code set up. Depending on how long your sales cycle is it may take several months of data collection before there are fully actionable insights.

What business problems are you solving with the product? What benefits have you realized?

Prior to Bizible we only looked look at the Opp Creation touch. This meant that certain channels were not getting nearly enough credit. With Bizible we are now able to see a much more complete picture of the buying journey. It is like night and day. The activity attribution feature in particular has shed light on numerous sales activities that were not getting due credit.

The data we are collecting through Bizible is allowing us to optimize our marketing programs around revenue and pipeline dollars.

Bizible review by Sarah L.
Sarah L.
Validated Reviewer
Review Source

"Improved insight into campaigns and overall marketing influence"

What do you like best?

I love that Bizible is able to track UTM parameters from anonymous first touch through opportunity closed-won. In doing so, Bizible solved for a missing function for us in Marketo. We're now able to track on a much granular basis how leads interact with our marketing programs, and how both online and offline campaigns influence opportunities.

What do you dislike?

It would be great if Bizible also had functionality that tracked on-site engagement (not just visits that bring people to a site). It would also be great to have more flexibility within the Bizible app to add costs to campaigns (i.e. use a quarterly model instead of monthly; have click and update functionality instead of having to upload a spreadsheet).

What business problems are you solving with the product? What benefits have you realized?

Bizible allows us to track, in one unified model, marketing touchpoints that we tag using UTM parameters. Before Bizible, we weren't tracking ad campaigns, emails, or webinars and events very well. We now are able to track the individual actions of a given lead, and segment our aggregate data by campaign, by touchpoint position, by touchpoint source, and other variables. We have a much stronger understanding of which campaigns (and creative) are driving pipeline and revenue. We are also looking forward to potentially using Bizible to track Sales activity too...TBD.

Bizible review by Jimmy M.
Jimmy M.
Validated Reviewer
Verified Current User
Review Source

"Changing the way we analyze marketing data"

What do you like best?

Being able to calculate ROI across all marketing channels is always a challenge. Being able to attribute some of those returns to leads in a multi-channel funnel is even harder. Bizible allows us to do all of that and to better understand where our leads are coming from and which channels work best. The customer service is also top-notch.

What do you dislike?

I'd like to see spend information synced over to Salesforce, however this may already be possible.

What business problems are you solving with the product? What benefits have you realized?

This past QBR, Bizible was front and center in our presentation of marketing data. We wanted to answer questions like, "what is our best performing marketing mix in each geographic region?" and by bringing in that data over to a BI tool like Domo, I was able to add measurements like AVG Days to Close to see not only the channels or leads that bring in most revenue but also which will close the fastest. The seamless combination between Bizible for attribution, Salesforce for lead and opportunity information, and Domo for data analysis has completely changed the way we view and utilize marketing data.

Bizible review by Alex B.
Alex B.
Validated Reviewer
Verified Current User
Review Source

"Great Channel & Source Analytics from Bizible"

What do you like best?

Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy matching part of their product since we're doing ABM but we're still using leads. I also love that I can customize the weight of each touch and the weight of certain channels to be personalized to our specific needs.

What do you dislike?

I would love to have more resources on reporting. Webinars would be great, or whitepapers. They have a ton of great resources but having more around support and use of the actual tool and set up and best practices would always be useful. I also wish there was a support community. ABM is such a big thing right now but we're all still using Salesforce which doesn't lend itself to ABM well. Having a support community to bounce ideas off of in terms of set up and reporting would be really helpful.

Recommendations to others considering the product

make sure you have enough time to really commit to the implementation. And don't promise any reporting until at least a full quarter of active use.

What business problems are you solving with the product? What benefits have you realized?

We're trying to track attribution from start to finish and we're trying to figure out what pushes a customer to purchase along that journey. We have a lot of different outbound channels and it was impossible to track them all. Now, I can easily customize how all of our outbound marketing channels look and track everything and break it down by creative, campaign, keywords, etc.

Bizible review by Divya D.
Divya D.
Validated Reviewer
Verified Current User
Review Source

"Director of Online Marketing and Website"

What do you like best?

Bizible is great, it gives great campaign level, content level and even keyword level data for tracking and optimizing online campaigns. We are using Bizible to track all online and offline campaigns before the Opp was created and also after the opportunity was created which is wonderful. Their support has been awesome too. We recently redid all of our lead source for online and offline channels and their excellent support and guidance made the process a lot easier.

What do you dislike?

I am still an early user of the tool so still getting used to building all my reports and there are a lot of different functionalities available. Detailed online training on how to you all the different fields etc might be more helpful but overall it is not too hard and I think it's a matter of time and getting used to the tool.

What business problems are you solving with the product? What benefits have you realized?

We just needed an end to end reporting tool to give us insights in which channels are working and which ads/pieces of content are really driving the MQLS and Opportunities and Bizible helps us with those questions. It is also great to be able to see all the different channels that influence an Opportunity during its entire journey and not just only have visibility into First Touch or Last Touch. Bizible really helps us answer all these questions so we can figure out the best way to allocate our marketing budgets among different channels.

Bizible review by Libby K.
Libby K.
Validated Reviewer
Verified Current User
Review Source

"Granular data with great customer service"

What do you like best?

The customer service is awesome. We have a very complicated marketing and sales system, but Bizible is able to catch almost all of our significant touchpoints. We were previously limited to last touch attribution, so it's nice to be able to look at full funnel.

What do you dislike?

We are still finishing up implementation, and it's been about a year. My coworkers were definitely skeptical of the product until the salesforce activities tracking release, but now we've got about 90% of the picture and should have the whole thing in the next couple weeks.

Also, because you can't backfill digital touchpoints, you need to be collecting data for quite a while before trusting that the first touchpoint is actually the first touch and not just the first one that Bizible captured.

What business problems are you solving with the product? What benefits have you realized?

We needed to look at more than last touch for attribution, because our sales cycles can last months or even years, with many contacts on an opportunity. Bizible gives us full funnel attribution, with both online and offline touchpoints. Without Bizible, we would have had to hire a software developer to create this whole thing from scratch.

Bizible review by Mitchell H.
Mitchell H.
Validated Reviewer
Verified Current User
Review Source

"Excellent company, brand and product"

What do you like best?

The level of customer service has been fantastic from the Bizible team. I appreciate that they put out a lot of valuable content, practice attentive account management, and are consistently releasing new features that marketers care about. I like their positioning as both attribution and performance management (good combination).

What do you dislike?

My only dig on Bizible would be that it's a bit of a black box. More visibility into the config would be cool, but lack of which isn't too much of a deal breaker.

Recommendations to others considering the product

Lots of products out there overlap into a couple different use cases, which you'll want to be aware of as you search for the right fit. If you're looking for attribution and performance management in one solution that plays nice with SFDC, Bizible is a greate choice.

What business problems are you solving with the product? What benefits have you realized?

SFDC native Insights into PPC data (Adwords and soon Linkedin), account level engagement scoring, all manner of attribution modeling.

Bizible review by Nitish K.
Nitish K.
Validated Reviewer
Verified Current User
Review Source

"Attribution Simplified !"

What do you like best?

Bizible makes all the marketing efforts visible - from the first touch to all the way to opportunity creation. No marketing effort is left behind!

Also, it helps us decide what's working for us and what's not. In turn that helps us channelize our budget.Trust me, when I tell you that Bizible can help multiple teams under marketing understand and measure their efforts better. All in all, it is a great tool for a marketer.

What do you dislike?

Nothing so far. It's a forgiving piece of software and flexible. Plus as the company is growing, they have been improving on every aspect of their awesome product. We have been using Bizible for more than a year and a half now.

Recommendations to others considering the product

Already Great and Continues to Get Better. Go for a demo session with them and you will understand.

What business problems are you solving with the product? What benefits have you realized?

1. In the past, we only measured original lead source or the last lead source and that was so inaccurate. This gives us a clear picture of how all of the channels impact a customer's journey from the first touch, to lead, to an opportunity to closed won. This has made a real difference in how we allocate budget to marketing programs.

2. We have been able to optimize programs - especially paid search - with the granular detail about how it is driving buyer activity in ways that Salesforce on its own cannot capture. This has let us identify areas to boost spend and increase qualified opportunities for our sales team.

Bizible review by Bill F.
Bill F.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Bizible is the Missing Link"

What do you like best?

Bizible shows the entire sales funnel from the search term that someone typed into Google all the way to the point of sale.

What do you dislike?

Wish more of my PPC Clients would use it because they are missing out on what happens post conversion in PPC. All conversions are not the same and Bizible reports focus on quality, not quantity.

Recommendations to others considering the product

Bizible is the only software which shows exactly which keyword generated a lead, opportunity, and closed deal. Others may show you similar information at the Campaign level, but that is not enough. The difference between one Keyword's performance and another is the most vital part of a successful PPC Campaign and Bizible reports show this.

What business problems are you solving with the product? What benefits have you realized?

A Traditional Google AdWords account is only able to track what happens up until the point of a conversion. i.e. someone fills out a form or calls in, etc. Bizible is not only able to track what happens pre-conversion, but also shows what happens post-conversion. This information is the missing link that shows the most accurate Return on Ad Spend for clients spending in PPC.

Bizible review by Erina F.
Erina F.
Validated Reviewer
Verified Current User
Review Source

"Bizible is a game-changer!"

What do you like best?

Marketing attribution has always been a giant pain-in-the... but Bizible is proving to be our solution. Almost immediately after signing up, our weekly reporting has been reduced by 2/3rds and I can now report on multi-channel performance and ROI, which was previously akin to searching for the end of the rainbow. We weren't sure we'd be able to do it, but with Bizible we are.

What do you dislike?

No complaints about the Bizible app or the team. They roll out customer suggestions surprisingly quickly.

What business problems are you solving with the product? What benefits have you realized?

Bizible is out-of-the-box to launch, but the Bizible team went the extra mile to make sure that my team could customize it to our needs. The reporting holes within Pardot and SalesForce are patched with Bizible, including multi-touch attribution and tying ROI right down to the keyword.

Bizible review by Mervyn A.
Mervyn A.
Validated Reviewer
Verified Current User
Review Source

"Show the Contribution of Marketing to the Business and Guide Investments"

What do you like best?

The set up was very easy and the ongoing support through the customer success team has been great. The product is very well thought out with it's integration to Salesforce and paid media channels. We have greater visibility of our marketing performance throughout the funnel.

What do you dislike?

More integrations with vendors like LinkedIn and other ABM partners.

Recommendations to others considering the product

Great company to work with. The purchase, on boarding and support experiences have been great.

What business problems are you solving with the product? What benefits have you realized?

We traditional have looked at first and last touch attribution methods which gave us an skewed view of marketing performance across channels. Bizible has given a a better understanding of the channels most effective at demand generation and also the ability to measure value of our marketing spend across the buying cycle.

Bizible review by Timothy L.
Timothy L.
Validated Reviewer
Verified Current User
Review Source

"Bizible answers questions I couldn't answer before"

What do you like best?

I now have visibility (bizibility?) into attribution that was very difficult if not impossible for me to get in the same way before.

What do you dislike?

So far, I don't have dislikes. I think their choice to surface data in salesforce makes a lot of sense.

Recommendations to others considering the product

If you are a b2b software company with significant inbound lead volumes, this product will be very helpful in guiding your strategic investment decisions based on objective proof.

What business problems are you solving with the product? What benefits have you realized?

I needed better information on marketing ROI, and the specifics around which programs were driving acquisition, which were driving opportunity creation etc. We struggled to get meaningful data at the lead level, now we have it! I also really like that they have multiple attribution models available out of the box like first touch, or W shaped. It meant that I could get started without having to create that from scratch.

Bizible review by Alex S.
Alex S.
Validated Reviewer
Verified Current User
Review Source

"TRUE Multi-Touch Attribution with Deep Digital Marketing Analysis Capabilities"

What do you like best?

I lead our Digital Marketing organization and we've heavily scaled our paid digital marketing investments (paid search, display, retargeting, syndication, paid social, etc.) and the direct AdWords integration is a god send, while the UTM source/medium integration to custom channels is easy to implement and execute on - this allows us to not be as reliant on manual form creation and SFDC Campaign Object synching. I personally like the W-shaped attribution model it provides vs. other models that are either First, Last, or even/split attribution. I feel this provides a fair representation for attribution.

What do you dislike?

I wish there was a direct integration with AdRoll or display vendors to enable view through conversion attribution within Bizible. In display, even with Bizible, you're reliant on click through conversions to pass attribution into SFDC.

Recommendations to others considering the product

Bizible handles online attribution better than anything I evaluated at the time, and allows you to include the offline conversions in the same touchpoint/lifecycle of a lead to do true multi-touch attribution cross-channel. We started with just the Digital channels and are now integrated our offline so that the whole Marketing department can be measured using the same model.

What business problems are you solving with the product? What benefits have you realized?

Leading our Digital Marketing, Bizible has allowed me to develop a full-funnel digital marketing strategy and be able to evaluate digital channels and traffic drivers against each other to ensure we have the right mix that ultimately brings in net new names, but still is driving qualified pipeline and closed won revenue.

Bizible review by Ian M.
Ian M.
Validated Reviewer
Verified Current User
Review Source

"Necessary for Pipeline-Driven Marketers"

What do you like best?

Bizible empowers the marketing department, allowing us to commit to pipeline and revenue outcomes. It gives us full-funnel attribution for both online & offline marketing channels, giving us real insight into our ROI on different channels. Plus it's built to integrate directly with Salesforce, allowing us to combine vital sales data and perform really deep analysis on the effectiveness of marketing channels, landing pages, etc.

What do you dislike?

For a small organization with few technical resources, setup can take a long time since it relies heavily on Salesforce campaigns. But that's a small price to pay compared to the benefits you get down the line.

What business problems are you solving with the product? What benefits have you realized?

It's difficult to show Marketing's effectiveness, and justify investment in the department, if the executives cannot see true revenue outcomes. Bizible shows that when you put a nickel in. you get a quarter out. This insight gives the marketing department the ability to make real revenue-driven decisions on what channels to invest in, etc.

Bizible review by Andrew L.
Andrew L.
Validated Reviewer
Verified Current User
Review Source

"Powerful and great support"

What do you like best?

Bizible offers a great balance of power customization and usability through standard features. Defining how you want to bucket your leads (based on online source, SFDC campaign or SFDC activity), gives us great power and flexibility. And Bizible support is terrific. My success manager is pleasant and super knowledgeable. And technical support tickets get handled quickly and with a friendly tone that is very refreshing.

What do you dislike?

There are a few limitations on features that I have brought up with the Bizible team. But half of them have already been addressed with feature releases. They are continually improving the product.

What business problems are you solving with the product? What benefits have you realized?

We are tracking marketing attribution at opportunity creation. We are also building Bizible out to track Sales, Marketing, and BD activities as a piece of CAC Payback calculation. Finally, we are optimizing paid Marketing campaigns based on common touchpoint journeys.

Bizible review by Andrew S.
Andrew S.
Validated Reviewer
Verified Current User
Review Source

"Bizible provides actionable insights from its attribution and A/B testing suite"

What do you like best?

1) SFDC Integration: Installation package, objects and reports give executives quick and easy access.

2) Multiple Attribution Options: FT, LC, U, W, Full-Path and Custom all provide invaluable insights. This suite of options help answer business questions.

3) Bizible Touchpoint Object: Tracks each session online (i.e., UTM parameters) or offline (i.e., SFDC campaign type) and provides device, location, source, medium and content details. This granularity allows for numerous cross tabulation reports.

4) Bizible Support: Their email-to-case first responders (i.e., Austin) are very timely, supportive and detail-oriented. It is refreshing to see your detailed questions get responded to in a similar fashion.

What do you dislike?

1) Tracking Sales Touchpoints: Currently you have to track activities via SFDC Process Builders. Can only have on object per Process Builder, which is less than ideal. I'd like to see this process more streamlined. I've been told a more user-friendly activity tracking feature should roll out at the end of June.

2) Tracking Conversion Rates Throughout The Entire Funnel: Currently trying to do this via our custom model. This is requiring more custom fields and the possible use of a third-party tool called Roll-Up Helper.

Recommendations to others considering the product

Understand what business problems you are trying to solve before deciding on what attribution models you want to leverage.

What business problems are you solving with the product? What benefits have you realized?

1) What channels are generating the most revenue?

2) How long does it take for an anonymous user to become a closed-won oppty?

3) What are our conversion rates at each funnel stage?

4) What pieces of content are generating the most leads?

Bizible review by Mary W.
Mary W.
Validated Reviewer
Verified Current User
Review Source

"We finally solved the lead source trap!"

What do you like best?

I like that the dashboards come out of the box once you define your channels. We are now able to see what kinds of marketing touches are causing that first interaction and the opportunity creation rather than only the lead creation touch--this is a game changer for measuring ROI of content and campaigns. So much insight was learned from looking at this data and we have been able to turn up the heat on some of the things we would never have realized. No marketing automation system can do this as easily and elegantly as Bizible, in my experience. I also love that this sits on top of salesforce and not the marketing automation platform.

What do you dislike?

Defining the channels, in the beginning, was critical, I think a slower more guided process could be used to help the client get this right. It's nice though, that if you miss something that you can back fill the data .

Recommendations to others considering the product

Take the implementation slow so you can define your channels correctly. Utilize salesforce campaigns for offline touches for even more reporting.

What business problems are you solving with the product? What benefits have you realized?

ROI of specific content and campaigns is now clear-- we do not rely on the limitations of reporting only on lead source.

Bizible review by Charles W.
Charles W.
Validated Reviewer
Verified Current User
Review Source

"Bizible is the best way to track non-first/last touch interactions on your leads and contacts"

What do you like best?

Simple - since we've been a Bizible customer the last several years, once we upgraded to the Touchpoints platform, we had all our historical data imported as touchpoints, allowing us to immediately perform analysis on where marketing engagements were coming from. Tie this into lead / contact matching with accounts, we were able to use Bizible to have visibility into the execution of our ABM strategy.

What do you dislike?

Touchpoints and Bizible Persons are not by default linked to lead and contact records. Unfortunately when multiple people fill out a lead form generically like "1@1.com", and should we have a number of leads and contacts with that email address, it will create multiple touchpoints for each person and can greatly overstate the number of actual interactions driven. Because the Bizible persons are not naturally attached to leads and contacts, challenging to pull all relevant lead and contact details (such as title) into reporting with the Bizible touchpoints.

What business problems are you solving with the product? What benefits have you realized?

Allows us to have visibility into where marketing interactions are coming form and understanding which sources, vendors, campaigns, etc. are having the greatest penetration into the accounts we are looking to break into. We are therefore more able to perform the calculations on ROI to figure out what specific vendors are influencing our opportunities.

Bizible review by Todd G.
Todd G.
Validated Reviewer
Verified Current User
Review Source

"Great Tech with Great Service"

What do you like best?

Bizible's approach to pipeline marketing and marketing attribution is good for the B2B marketing community. They provide materials that make it easy for me to share attribution concepts with new members of my team. I especially love being able to attribute revenue to channels that we've historically had a harder time with - like organic search and offline channels.

What do you dislike?

I still have more I'd like to do with Bizible, but their team is actively engaged in helping us get the most out of it. It's a process, so I'm not too bent out of shape here.

Recommendations to others considering the product

Their customer success team is the best I've experienced in marketing technology. Kudos to a team that cares about their customers being successful.

What business problems are you solving with the product? What benefits have you realized?

We are looking to attribute revenue data in our Salesforce instance to give a holistic view into channel, vendor, and program level ROI. Bizible has helped quantify areas we knew were significant winners and given us the data to prove it. Equally as important, Bizible has helped us fire losing campaigns.

Bizible review by Russell B.
Russell B.
Validated Reviewer
Verified Current User
Review Source

"Marketing Attribution Made Easy in Salesforce"

What do you like best?

Marketing is constantly looking at ways to better align with sales. One way to do that is to house all of your information in Salesforce. We've built our major marketing dashboard in Salesforce and have provided visibility to the entire sales and marketing org as to how our different marketing channels (and outbound channels) are affecting pipeline.

What do you dislike?

With everything, it takes some setting up. You have to actively think about how you want to structure your marketing channels/programs in Bizible to align with what you want to report on. Luckily, they have a customer success team that can help guide you along the way.

Recommendations to others considering the product

Work with the customer success team! Build your dashboards in Salesforce. Bizible UI is great for analyzing stuff on the digital side, but since the solution is built within SFDC, have at it with slicing and dicing things how you want within Salesforce. One tip would be to make sure you cross reference the data you have in Bizible with data that already lives within Salesforce, this will help you make sure the data you're getting is accurate while you're still setting up.

What business problems are you solving with the product? What benefits have you realized?

How do you calculate ROI for B2B purchases that have so many touchpoints? When deals are 5, 6, and 7 figures in size, people do not just go out and purchase it with a credit card. ROI attribution is what we're able to solve with Bizible. It provides data and analysis for how marketing and outbound efforts are affecting the whole purchasing process (either until the opportunity is created or even until the deal is closed).

Bizible review by Chris S.
Chris S.
Validated Reviewer
Verified Current User
Review Source

"Experts in B2B Attribution"

What do you like best?

Bizible is bringing accountability to marketing programs by attaching efforts to actual revenue. Reducing the need for vanity metrics and getting straight to the point.

Being able to visualize and report on settled revenue, puts a lot more confidence into your budget requests and allocations.

What do you dislike?

There is a learning curve to Bizible and the data it provides. You have to be diligent in educating your teams when implementing, and if you have a particularly tricky Salesforce instance, setup might come with some internal change management, which takes time. But in the end it will be worth it.

Recommendations to others considering the product

There is a learning curve, and you will need to adapt some processes and configuration to get the full value out of Bizible. But by being able to understand which content is most effective, which accounts are engaging in meaningful ways, which opportunity stages certain channels affect the most helps bring ease to all your marketing decisions.

What business problems are you solving with the product? What benefits have you realized?

Bizible helps bring insight into the full path to purchase for our audience. From bringing clarity into what the actual first touch was, through lead and opportunity creation to closed/won.

They help us to understand the true value of the money we are spending per channel and provide actionable insight for how we should allocate our spend in the future.

Bizible review by Justin N.
Justin N.
Validated Reviewer
Verified Current User
Review Source

"Next Generation Marketing Attribution"

What do you like best?

I have been exploring marketing analytics for the better part of 7 years. Like many marketers, I've long been searching for an all-in-one system that makes it easy to capture and model marketing interactions in a way that makes sense. Bizible is that system. It's not yet the perfect system (that system does not yet exist!), but it is very, *very* good, and it's getting better all the time.

The main value prop is that Bizible offers a robust way to track traffic sources for every interaction a lead has with your business across every channel. Competitive products all assume that somehow, magically, you already have contacts placed into Salesforce campaigns that represent the marketing touches you've had, and then they give you a way to analyze those campaigns. But this ignores the fact that tracking digital interactions is a very serious problem. Bizible plugs a Google Analytics type tracking capability into your Salesforce instance, including their powerful paid search integrations, native tracking, and custom channel tracking via UTM parameters.

Bizible then allows you to take those touches and model them in a variety of ways to assign attribution credit. The greatest power is with their full funnel package where you can create custom models across every interaction from pre-lead creation all the way to multiple opportunities. I'm not aware of any other tool approaching this functionality.

Bizible is also quite flexible and configurable, and growing more so all the time. Adding new fields to the Bizible custom objects allows you to add your own additional metadata into your Bizible reports with little effort. I've been impressed with the agility with which new features are added all the time.

What do you dislike?

Currently there is not a robust way of associating the a touchpoint with the offer or content consumed, although there are plans to release this in the very near future. This missing piece will really round out the capabilities and add a new dimension of insight, so you can get a holistic view of all interactions including both the source that drove the traffic and the offer the lead responded to.

Recommendations to others considering the product

Think about what reports you want to see and what questions you want answered. Then talk to the sales team about how Bizible could address those to see if it is a good fit.

What business problems are you solving with the product? What benefits have you realized?

Business problem is how to understand what marketing channels are driving leads, opportunities, and revenue and how effective they are relative to each other. Benefits are complete multi-touch source tracking that just works, and that is easy to customize without custom development.

Bizible review by Kristin J.
Kristin J.
Validated Reviewer
Verified Current User
Review Source

"Great platform, great insight. Not sure I could move to an company without it."

What do you like best?

Bizible has allowed us to determine the true effectiveness of our marketing channels and programs to a granular level.

What do you dislike?

I have not yet found anything I don't care for.

Recommendations to others considering the product

If you're looking to assess your marketing channel effectiveness you need a proper tool. Bizible is that tool. It will make your job less about guessing and more about hard facts. I know how much blog post contribute to our bottomline as a dollar, and not as simply analytics traffic.

What business problems are you solving with the product? What benefits have you realized?

Our goal was simple. How effective are our marketing campaigns. I now know that if we host a webinar, the value on average (pipeline and closed booked) of that webinar. It's made planning and forecasting much more of a numbers game vs. gut feeling.

Bizible review by Austin Marie G.
Austin Marie G.
Validated Reviewer
Review Source

"I use Bizible every day throughout the day..."

What do you like best?

1. I love the sales force integration. We can see exactly where leads are coming from right in all of our reports and dashboard using Bizible data.

2. I also like the google, bing, and facebook integrations - makes my life a lot easier!

3. The Bizible dashboard is a really cool way to look at our funnel from all sorts of perspectives.

4. Awesome customer success and support team. They are super helpful, knowledgable and responsive.

What do you dislike?

I'd say the main thing is that marketing attribution is complicated. When you play around with the different reporting types in the Bizible dashboard you've got so much data to work with that it can be hard digesting it all and making decisions based off of it. Some sort of AI suggestion feature would be really cool...if Bizible can tell me what to do and where exactly to put my spend down to the keyword level then that would be a huge game changer (Wordstream does something like this where they give you suggestions and you decide whether to implement it or not).

Recommendations to others considering the product

Consider your UTM parameter organization when you start using Bizible! This is crucial for easy Bizible reporting.

What business problems are you solving with the product? What benefits have you realized?

Tracking lead source - before at Bevi we were relying on a lead source field in our forms that people would fill out. Now we can compare that field against the data we see to verify if it's accurate or not. Being able to see so much data about where leads are coming from (down to the keyword level) in sales force is a game changer in terms of closing a knowledge/data gap and time savings.

Bizible review by Kyle G.
Kyle G.
Validated Reviewer
Verified Current User
Review Source

"Great way to gain insight"

What do you like best?

Bizible allows our marketing department to get a better insight into what is working and what is not. This has been used by our demand gen team to better utilize attribution to our CRM. We can make better data-driven decisions based on the resources we gain using Bizible.

What do you dislike?

Setup took a little more effort, but nothing that was unbearable.

Recommendations to others considering the product

Get it set up correctly and make sure your data is clean so that you can get good insight into how it works and attribution is done correctly.

What business problems are you solving with the product? What benefits have you realized?

We wanted more insights into web traffic and other ways to look at attribution. We wanted to be able to confidently show what our spend was getting us in return in each of the channels, whether that be online or offline. We track everything from LinkedIn traffic to physical events like trade shows.

Bizible review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source
Bizible review by Kimberly G.
Kimberly G.
Validated Reviewer
Review Source

"How Bizible Really Opened Our Eyes..."

What do you like best?

I cannot pick just one thing I like, that's too hard. Bizible is a wonderful software that had a pretty seamless and quick integration into our system. That was key for us. I needed a solution that could be up and running in no time, and Bizible was just that. Not only was it a great integration experience, but it has been a great experience ever since. The customer success manager that I have is amazing. Any question that comes up they are there to help in snap. No long ticketing system to get something solved, but an actual person that becomes a part of your team and a crucial part of our success.

What do you dislike?

I can honestly say I don't have anything I dislike. It is a really helpful tool for us, and any features we have ever felt were missing, they have since added!

What business problems are you solving with the product? What benefits have you realized?

We were only looking at a very narrow portion of what marketing was contributing to the pipeline. We were using a first touch attribution model only, and credit was not really appropriately given to any channel. We needed a solution where we could see all that marketing does to contribute to a closed won deal. Bizible helped us see how important all of our marketing channels are to the buying process, and helped us understand the true ROI of each channel. This helps us request the right amount of budget, that will help us be successful.

Bizible review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Amazing, With a Few Caveats "

What do you like best?

After using Marketo's in-built analytics system for a long long time, we were tired of having to choose between two very basic attribution models (extremely elementary versions of First Touch or Multi Touch). We also couldn't trust the data half the time. Bizible is a reporting tool we can trust to bring us a very holistic view of marketing attribution - because it also includes sales, biz dev, and customer success "touchpoints", and 5+ attribution models to suit just about anyone. We like that the powerful javascript collects a lot of its own information, and that it grabs off-line channel information from our Marketo programs, combining them together in Salesforce for reporting purposes across teams, not just Marketing. Once you are comfortably set up with the system, it brings unbelievable, unmatched accuracy in understanding the influence of marketing channels as well as individual campaigns and even ad variations on your sales pipeline and revenue. Bizible Support is great. They love support tickets and have no problems getting on the phone and really working through your problems. I can't say the same for many other systems we use.

What do you dislike?

Be forewarned, this is an enterprise solution that requires a) a lot of time, energy, and testing to get right b) a fairly robust Marketo implementation if you plan to pipe in off-line channels like list imports, tradeshows, etc. c) a good understanding of URL tagging, and a team that is committed to tagging all of your URLs across advertising networks, outbound emails, social media, etc. and d) proficiency in SFDC reporting, since that's where you'll be doing all of your reporting.

I can confidently say it took me and my Digital Manager upwards of 40 hours to implement across about 3 months. The Bizible team is WONDERFUL at guiding you and letting you digest it step by step - don't get me wrong - but be prepared to break some things and potentially rebuild parts of your marketing automation solution or processes to get things in line with Bizible. My other gripe is that Bizible comes out of the box with TONS of reports and dashboards, but they do not provide any best practices on how others are customizing them or using them. I found the initial dashboards underwhelming. It then took me many more hours of work to customize their reports and then customize my dashboards. A bit of content/resources would go a long way to making me feel, at that time, that I was "doing it right". And yes, I understand that every business and manager is different, but there are essential metrics EVERY marketing team wants to see, and we felt that Bizible took us 95% there and then left us to our own devices.

Costs: Importing costs into Bizible is awful. It doesn't pull data from SFDC because SFDC campaigns don't spread costs across months incurred. However, the gigantic CSV file that comes out of Bizible is borderline unruly. It takes us more time than it should, and we don't look forward to it every month at all.

UI: The actual bizible reporting UI on the backend is unpleasant. The funnel metrics from the demo barely work and are hard to filter although the options are there to do so. We can't get a true conversion funnel working. So we just don't use it, which is a shame, because I'd like to get my ROI and other details out of Bizible. The tabular view works better, but is subject to the same inability to filter. For example, because we have Sales, Biz Dev, and Customer Success touchpoints, I see them in my ROI and other calculations at the top of the screen and have no way to filter them out. So we do this manually.

Recommendations to others considering the product

Make sure you have the right resources to implement properly. Ensure your marketing automation system and processes are top-tier or you'll have crap data on the offline side of things. Make sure URL tagging is part of your process or ensure you're fully versed in how to do it.

What business problems are you solving with the product? What benefits have you realized?

As the head of marketing I'm able to see what channels are performing the best, what campaigns/events/content are performing....I get to see that across pipeline influence, leads created, MQLs generated, and revenue. I am confident in my decision making because I trust the data, and I love refreshing my dashboards every day to see how we're doing. It is really an amazing piece of analytics software.

Bizible review by Administrator in Marketing and Advertising
Administrator in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great tool for Marketers!"

What do you like best?

I love the way I can track how marketing has influenced a new customer. I like to look at the opportunity record and see all of the individuals that have had some type of marketing interaction listed by Bizible touchpoints. This is key whereas all of these individuals are typically not listed as contacts on the opportunity. The integration with Salesforce was seamless and you can literally create hundreds of reports from the data. It's great to track ROI and success of your various marketing channels.

What do you dislike?

I wish Bizible wasn't reliant on clicks and form conversions. As we don't have many of those. I also wish there was a better way to incorporate sales activities into the model.

What business problems are you solving with the product? What benefits have you realized?

Marketing attribution reporting, channel performance, individuals who are part of an account that have engaged with marketing.

Bizible review by Ryan S.
Ryan S.
Validated Reviewer
Verified Current User
Review Source

"Very Impressed with Data and Overall Product"

What do you like best?

Our purchase of Bizible was driven by sub-par data coming from other marketing tools. Bizible has an incredibly well developed product from the tracking of underlying marketing attribution data to the roll up and use of this for attribution. I work in analytics, and to be able to connect all digital and offline interactions to an individuals' Salesforce account is powerful. This tees us up for digging into attribution, but also for deeper analytics to optimize our marketing spend. On top of that, the team at Bizible has been so helpful and supportive through implementation. Great product and great company!

What do you dislike?

The UI within Salesforce could be better, but it is not horrible either.

What business problems are you solving with the product? What benefits have you realized?

Bizible solves many business problems for us. It answers attribution questions and allows flexibility to dig into this several different ways (first touch, multi touch, etc.). It rolls up all touchpoints that a lead/prospect has in the buying journey nearly automatically. It rolls together all buyers from a company, allowing true B2B marketing attribution. And on top of that, it has a solid underlying data model (driven by great ad integrations) that allow us to answer a wide swath of questions outside of the core Bizible use case.

Bizible review by Carl-Fredrik Keke W.
Carl-Fredrik Keke W.
Validated Reviewer
Verified Current User
Review Source

"Connects my offline sales with my online channels"

What do you like best?

The app does what it promises and customer service is excellent.

What do you dislike?

The ease of use can have users draw wrong conclusions but that is something every decently easy-to-use analytics / reporting tool run the risk of enabling.

What business problems are you solving with the product? What benefits have you realized?

Since the bulk of our sales data derives from offline sales there has always been frustrating to connect our marketing investments with actual business results. Bizible bridges this gap while allowing us to build native Salesforce reports diving into ROAS as well as attribution throughout the sales process. We get a granular view into the efficacy of our marketing initiatives, online as well as offline, while being able to present findings in a format sales and other stakeholders are already accustomed to.

Bizible review by Stacey S.
Stacey S.
Validated Reviewer
Verified Current User
Review Source

"Bizible is like magic!"

What do you like best?

Bizible eliminates the need to grab marketing data from multiple places, and pulls it all in directly to Salesforce. It was so easy to set up and understand the data quickly. But more than that - the team will help you understand and optimize as you continue to grow. Plus, the revenue planner and ABM capabilities continue to stay ahead of competitors and offer easy-to-use data!

What do you dislike?

I was a bit confused about enabling off-line touchpoint in Salesforce campaigns, but our success manager helped our IMMENSELY.

What business problems are you solving with the product? What benefits have you realized?

We are able to report on full multi-channel marketing attribution - digital and offline. It also helps give our sales reps insight into buyer behavior.

Bizible review by Shelley H.
Shelley H.
Validated Reviewer
Review Source

"Great tool for determining where leads are coming from and where to invest marketing spend"

What do you like best?

With Bizible and the integration with Saleforce, we can see in reports and individual records the first marketing touch, lead conversion touch and attribution to opportunities.

What do you dislike?

If you don't dig into the reporting on a consistent basis, it can be hard to make the most of the reporting. Since tracking Bizible results is just one part of my job, sometimes I have to revisit how to pull various reports.

What business problems are you solving with the product? What benefits have you realized?

We are using Bizible to help determine where our leads are coming from and which types of programs are making the most impact. We can now more accurately see which inbound channels, like organic search, paid ads, etc are providing the best results.

Bizible review by Tracy S.
Tracy S.
Validated Reviewer
Verified Current User
Review Source

"Finally getting to calculate real meaninful ROI!"

What do you like best?

We implemented Bizible over a year ago and what I like about it is that we can actually measure to ROI of all of our online and offline marketing channels, especially social and online advertising.

What do you dislike?

Nothing so far. It's a forgiving piece of software and flexible.

Recommendations to others considering the product

I've heard of big brands maintaining spreadsheets for attribution, especially social attribution and you don't need to do that with Bizible. If you want to know if social, for example, impacted a sale, you simply look at the touchpoints associated to that account in your CRM. It records all touchpoints throughout the sale, even tracks anonymous up until the point they are converted.

What business problems are you solving with the product? What benefits have you realized?

In the past, we only measured original lead source or the last lead source and that was so inaccurate. This gives us a clear picture of how all of the channels impact a customer's journey from first touch, to lead, to an opportunity to closed won. This has made a real difference in how we allocate budget to marketing programs.

Bizible review by Amanda D.
Amanda D.
Validated Reviewer
Verified Current User
Review Source

"Wasn't a believer – now I'm converted."

What do you like best?

Ability to leverage touchpoint activities in Marketo for lead scoring, source mapping, etc. Much more accurate account of how leads are sourced digitally (goes way beyond the traditional 'lead source'). I'm a consultant with several clients using Bizible, and it's refreshing to use a reporting product that is really used the same way no matter the business.

What do you dislike?

Setup was labor intensive, but that being said our rep was amazing and held our hands every step of the way.

What business problems are you solving with the product? What benefits have you realized?

Campaign attribution and accurately reporting on marketing's contribution to pipeline and the business. We can show (even on outbound generated opportunities) how marketing played a role in taking opportunities over the finish line, even if marketing didn't source those opportunities directly.

Bizible review by Franco C.
Franco C.
Validated Reviewer
Verified Current User
Review Source

"Great for B2B attribution"

What do you like best?

The attribution models built by Bizible are very effective at measuring ROI of marketing programs and guiding decision making on budget allocation.

What do you dislike?

Two main things: 1) doesn't allow to clean up and normalize data afterword. So if your UTM parameters were not standardized, you can't change them once they are in Bizible.

2) Does't import cost data from SFDC campaign (but this part is being fixed)

Recommendations to others considering the product

One of the best tools to have a clear understanding of what is driving pipeline. You must have a clear and standardized process of tracking campaigns through UTM codes to have clean data in Bizible.

What business problems are you solving with the product? What benefits have you realized?

Understanding what campaigns are driving ROI and allocate budget accordingly.

Bizible review by Heng Hua W.
Heng Hua W.
Validated Reviewer
Verified Current User
Review Source

"Great Marketing Tool, it's a life saver!"

What do you like best?

Bizible make all the marketing efforts visible! From first touch to all the way to opportunity create. Everything happens along the buying journey are clear. No marketing efforts left behind!

What do you dislike?

Be careful of how you track your marketing efforts before implement Bizible. Make sure they are getting into the CRM with proper Bizible attribution created. It can be annoying sometime when your data is not perfect align with the actual circumstances.

Recommendations to others considering the product

If you don't know how your marketing efforts contribute to the sales pipeline and buyer journey. You should contact Bizible.

What business problems are you solving with the product? What benefits have you realized?

Bizible helps us understand the contribution weights on each marketing channel. Event, Email, Webinar, Web, Ads...etc. They all have their unique pattern and place of efficiency. Through out the quarters/years using Bizible, it also helps us make the best business decisions.

Bizible review by Irina I.
Irina I.
Validated Reviewer
Verified Current User
Review Source

"Best marketing attribution platform on the market"

What do you like best?

It's the only marketing attribution platform I've seen that's built on top of Salesforce and is able to distribute revenue attribution across all marketing touch points on an account. This is how marketing attribution should be done and is much better than the built-in solution by Salesforce. I highly recommend this to all B2B marketing organizations.

Also, Bizible's support is unparalleled. As a customer, we got a dedicated account manager who is incredibly responsive and knows the product inside and out. He really helped us get up and running quickly with Bizible and roll it out within our organization.

What do you dislike?

Bizible is a bit complex to get up and running initially, but it's well worth to do it to get the type of insights into marketing attribution that they provide.

Recommendations to others considering the product

Make sure that there is a person in your organization who is tasked with moving forward the implementation and the training of your team on how to use Bizible. That should be one of the main responsibilities for that person in a certain time period (e.g. quarter). That way, the implementation and roll out will happen much faster.

What business problems are you solving with the product? What benefits have you realized?

Business problem: to understand how our marketing campaigns are contributing to our pipeline and revenue. Bizible does this better than any other competitor, including Salesforce's own built-in tool. We know have a much more complete picture of how our marketing campaigns are contributing to revenue and can attribute pipeline and revenue in a much smarter way across marketing campaigns.

Benefits realized: a better picture of how marketing campaigns have contributed to revenue, better way to attribute across marketing campaigns.

Bizible review by Brady C.
Brady C.
Validated Reviewer
Verified Current User
Review Source

"Bizible Helps Me Allocate Budget With Confidence "

What do you like best?

I love how I can analyze multi-touch attribution models within Salesforce to determine the true value of each and every channel that I invest in.

What do you dislike?

There is nothing that I dislike about the software. They seem to be heading in the right direction and offering more API connection as they feel the demand fits.

Recommendations to others considering the product

If you are driving business through multiple online and offline channels, then I highly recommend investing in Bizible.

What business problems are you solving with the product? What benefits have you realized?

I am able to paint a clear picture of how each and every opportunity is created. I also like how I can analyze both online and offline touchpoints for a single opportunity.

Bizible review by Patrick B.
Patrick B.
Validated Reviewer
Verified Current User
Review Source

"Marketing Attribution: Solved"

What do you like best?

As a revenue ops professional, this tool has given me insight into one of the most convoluted reporting challenges that we face in the day-to-day. In the past, using custom built systems/automation helped address the problem, but provided less than ideal granularity.

What do you dislike?

I have yet to encounter something within the platform that I dislike. The learning curve was a bit tough in the beginning, but this is to be expected with any new tool.

What business problems are you solving with the product? What benefits have you realized?

Tactical marketing reporting, marketing attribution, leading indicator reporting, sales process acceleration and enhancement, channel based reporting.

Benefits include saving countless hours on maintenance of custom models, flexibility of reporting, ACTUAL ROI by channel, etc.

Bizible review by Paul C.
Paul C.
Validated Reviewer
Verified Current User
Review Source

"Great Support and works great with Salesforce"

What do you like best?

Customer support is amazing, they are really helpful trying to teach and support new employees. If the tool is set up correctly it will give marketing and sales teams great insights on where to invest more advertising money

What do you dislike?

Reporting - it should have an option to see the data MoM and not always cumulative. Also, if the tool is not set up correctly with Salesforce it might not track correctly, but the support team is great in order to make sure that it's set up correctly.

Recommendations to others considering the product

You need really good CRM developers/managers

What business problems are you solving with the product? What benefits have you realized?

It is really helpful with the W shaped attribution model and all other attribution you choose to use. The Sales team do trust it

Bizible review by Mark H.
Mark H.
Validated Reviewer
Verified Current User
Review Source

"You can finally show marketing contribution to revenue, cross channel"

What do you like best?

I like that Bizible eliminates all the siloed, hacked together attempts to pull marketing data together from all your touchpoints. If it just provided you with an omni-channel view of your marketing efforts - both digital and offline - that would be great on its own, but it does a lot more. Most importantly it ties your marketing efforts to revenue. You know what happens throughout the opportunity stages, so you're not stuck with just reporting on marketing activity, you can show real results. I used to have to try and pull this information from multiple source and munge it together. It was frustrating, and didn't give my team the insight they needed to determine what marketing was working best to drive topline revenue. Now it's all in Salesforce.

What do you dislike?

Like many things marketing, Bizible is only as good as you are organized. So there is planning upfront as you define your marketing touchpoints and channels. But you're not left to figure it out yourself. The Bizible team that I've worked with are very knowledgeable and help you get up and running quickly.

What business problems are you solving with the product? What benefits have you realized?

We can finally report on omni-channel marketing attribution. Not just first or last touch, not just digtal - everything. It give us credibility with Sales

Bizible review by Sibil S.
Sibil S.
Validated Reviewer
Verified Current User
Review Source

"Multi-touch B2B marketing attribution"

What do you like best?

Bizible gives us a very easy way to measure and understand our marketing efforts across different channels. Before Bizible we were heavily dependent on the first touch and there was no way to measure how leads from other channels were assisting a sale from MQL to close. We currently track which content from which channel influences our deals, making it easier for us to invest in the right channels and demonstrate how marketing is influencing deals along the funnel. Bizible support has been responsive and reliable. They have been with us every step of the way to ensure we are getting the best value out of Bizible

What do you dislike?

There isn't much to dislike. With every new system there is some set up and process changes. Marketing channel structure needs to be thoroughly thought through before implementing.

What business problems are you solving with the product? What benefits have you realized?

We were trying to understand how marketing is influencing deals closed with respect to what channel/programs assist the deals.

Bizible review by Kendall S.
Kendall S.
Validated Reviewer
Review Source

"Just getting started, but liking what I see"

What do you like best?

Having all the data centralized in Salesforce is huge and gives us a centralized reporting system, instead of pulling data from multiple platforms and trying to piece them together. Customer service has been awesome during the onboarding process as well.

What do you dislike?

For digital channels, it relies heavily on manual UTM work and in a global company, with so many different people involved, consistency will be difficult especially in the beginning. My wish is that they would have a tool built in the Bizible platform that generates URLs for the team based on your company's digital channels (similar to Google's tool, but with limited options based on what's configured in Bizible)

What business problems are you solving with the product? What benefits have you realized?

It ties marketing activities to Salesforce opportunities without relying on Sales to manually attach campaigns and contacts. It also captures information prior to a prospect becoming a lead in SFDC so it is truly end to end. This will enable us to fully recognize how marketing activities impacts revenue.

Bizible review by Alexandra A.
Alexandra A.
Validated Reviewer
Verified Current User
Review Source

"Finally, an attribution tool that works!"

What do you like best?

I love how much detail you can see in Salesforce when looking at the leads and opportunities. It gives us a really clear picture of how people are interacting with our ads and sites, and what helps push conversions.

What do you dislike?

So far, so good. There's really not much that I can think of.

Recommendations to others considering the product

This is a great attribution tool if you want a bigger picture of how your marketing efforts are affecting your overall sales and success.

What business problems are you solving with the product? What benefits have you realized?

We're able to see a much bigger picture of our marketing efforts and how these influence our overall sales. This helps us to have a clearer idea behind the strategy of what will work and help us to continue improving our results.

Bizible review by Sara R.
Sara R.
Validated Reviewer
Review Source

"Bizible is great!"

What do you like best?

Bizible staff are friendly and responsive, always willing to help out with anything, and happy to go above and beyond standard service levels to ensure that we get our questions answered.

What do you dislike?

I don't dislike anything, I just need to spend more time in the Bizible academy so I can understand more fully the capabilities of Bizible. There's a lot to learn.

Recommendations to others considering the product

Bizible is a great tool for marketing attribution. The team there is always willing to help and they do a good job of helping you implement it and keep up to date with new features and releases. Bizible's user interface is nice and you can customize it so you see what you want to see in terms of touchpoints, revenue, attribution, etc. Their online tracking is really easy to start and very informative. They also have fun networking events, user groups, and other activities to hear from their users and get them involved in the feedback process. We have been using them for a little under a year and they are definitely a great company to work with!

What business problems are you solving with the product? What benefits have you realized?

We are using Bizible for marketing attribution and it's great to see the beginning stages of ROI for our campaigns and the path our leads take prior to opportunities and deals.

Bizible review by Matt K.
Matt K.
Validated Reviewer
Verified Current User
Review Source

"Our source of "Truth" for Marketing Attribution Data"

What do you like best?

Bizible was easy to setup but is also easy to customize for our specific needs, i.e. custom channel group definitions based on our own UTM strategy. The turnkey integration with Salesforce.com is also a fantastic "feature" since I'm doing more advanced reporting through Tableau and can query/report on the underlying Bizible tables (via SFDC connector) with great flexibility. I'm also confident in the consistency and availability of this critical marketing data, Bizible has been bombproof so far.

What do you dislike?

Very little to dislike so far. Some room for improvement are things like giving the end users (that's me) access to some of their admin tools like the channel rules builder so we don't have to ask our account manager to fulfill changes. Additionally, I would like to see more features around on-site analytics, i.e. on Lead Converting visits, room for a custom "offer" name (besides just URL) would be great so we can build better reports.

What business problems are you solving with the product? What benefits have you realized?

We're solving the elusive marketing attribution challenge, using Bizible to understand the full impact of all our marketing tactics across the deal lifecycle, instead of just relying on traditional first touch or last touch methodology. A small but early success was recognition of the true impact of our display retargeting programs, which are almost by nature ignored in first touch models. Using Bizible we could uncover touch points previously hidden, better understand the ROI of the program and invest appropriately.

Bizible review by Sara A.
Sara A.
Validated Reviewer
Review Source

"True marketing attribution for the pipeline driven marketer!"

What do you like best?

1. It's given us attribution insights into channels we didn't have visibility into prior to implementing

2. Customer support is awesome!

3. Several attribution models to choose from and include in reporting

4. Data visualization in Salesforce.com to easily report to internal team members/upper management

What do you dislike?

You can only choose from the lead or contact object. Also, tracking waterfall conversion Rates throughout the full funnel is still difficult. You also have to manually input costs.

Recommendations to others considering the product

The attribution martech space is becoming crowded so make sure you partner with someone who is going to be responsive, supportive and open to feedback!

What business problems are you solving with the product? What benefits have you realized?

We are now also able to validate where channels perform the best,. we are seeing first touch data that we weren't able to see before with our existing tools and we are also able to see more granular AdWords impact.

Bizible review by Yair T.
Yair T.
Validated Reviewer
Verified Current User
Review Source

"The missing link for true marketing ROI measurement"

What do you like best?

Bizible attribution touchpoints provide the connection between all marketing leads and campaigns to opportunities resulted from the marketing activities, This was the missing link that allows us true marketing ROI measurement.

What do you dislike?

We still have to understand which of the various attribution models fits us better. It take several months to understand the results and fine tune the system.

Recommendations to others considering the product

We highly recommend the Bizible Attribution as a tool to measure marketing ROI

What business problems are you solving with the product? What benefits have you realized?

Bizible allows us to measure our marketing channels and campaigns, see the the marketing funnel and leads lifecycle in the various stages until closing the deals. We can now quantity the ROI on each marketing activity, and know where to invest our money

Bizible review by Alison F.
Alison F.
Validated Reviewer
Review Source

"Marketing Campaign, Analytics, and Automation Specialist"

What do you like best?

The multi-touch attribution reports gives us a full picture of the journey our buyers are taking. The on-boarding process (including setup and training) was well structured, and our on-boarding specialist was very knowledgable and responsive, making the process easy and pain free.

What do you dislike?

The initial logic and rules setup required to set up Bizible touch point sources is a bit tedious and technical, however, the on-boarding specialist held our hand through the entire process and helped us set it up quickly and painless.

What business problems are you solving with the product? What benefits have you realized?

Before Bizible, our lead source data was being overwritten every time someones filled out one of our forms with the lead source of the most recent form, giving us only last touch attribution. This meant that to get an accurate lead source we had to manually dig into our marketing automation platform for each new lead, and even then we had no way of viewing all of the touch points in an aggregated report. Bizible has helped us identify all touch points for every lead and we are able to see this data in several different report types and different formats to identify the most effective marketing methods we are using. It has also helped us identify channels that are assisting conversions.

Bizible review by Dan A.
Dan A.
Validated Reviewer
Verified Current User
Review Source

"A great platform to bring clarity to demand gen efforts"

What do you like best?

Being able to pull reports directly in salesforce on each individual touch-- with all the details!

Not having to build custom lead capture forms to collect and store UTM parameters.

Pulling actual ROI reports every month and using that to tune efforts

Having a system that is separate from our MA system, keeping us independent

What do you dislike?

It would be great to do everything in salesforce and not use a separate UI for some parts of the reporting.

Recommendations to others considering the product

Use UTM parameters from day 1 so that implementation will be easy!

What business problems are you solving with the product? What benefits have you realized?

Tracking the ROI of every channel sending paid traffic to our website.

Bizible review by Nichole M.
Nichole M.
Validated Reviewer
Verified Current User
Review Source

"Marketing Attribution Powerhouse"

What do you like best?

Bizible allows us to see the effectiveness of our marketing channels using multiple attribution models. With thousands of website pages and multiple channels, Bizible makes it easy to collect the information. In addition, the ability to tie offline campaigns through Salesforce.com integration ensures that we are capturing all touchpoints. Having the information that Bizible provides allows me to answer questions from our exec team with minimal time pulling reports from multiple sources.

What do you dislike?

I would like to have bBetter ability to tie to our lead funnel and unique definitions of leads, opportunities, etc. They have added some functionality and are continuously working on this.

Recommendations to others considering the product

You still have to have the right processes in place to get value out of the product. The work is well worth it!

What business problems are you solving with the product? What benefits have you realized?

How do our marketing channels perform compared to others? What assets are most effective at driving revenue?

Bizible review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Bizible is a great solution for attribution"

What do you like best?

Bizible's customer success has always went above and beyond for us. They were always very responsive to our needs and requests. As for the product itself, one thing that sets bizible apart from other marketing attribution products is the fact that it is actually not only for marketing attribution but can be used for sales and other particular "attribution use cases" for your organization.

What do you dislike?

I would have liked there to be more easily accessible online documentation on the product itself. I found it hard to find information regarding SFDC integration and different use cases.

What business problems are you solving with the product? What benefits have you realized?

We are able to have more visibility into things like sales generated trials and deals that come in from an integration we had with another company. It has really impacted our reporting for the better.

Bizible review by Jeff S.
Jeff S.
Validated Reviewer
Review Source

"Great tech and great people"

What do you like best?

The folks at Bizible are dedicated to your success. The platform provides that needed visibility into the question, "how did you hear of us?". It gives me confidence when creating budgets that even though a certain channel may not be a lead source, it provides valuable brand awareness that is driving people to our website, which is where they are converting. Add in the Opportunity conversion point and now we understand what is working to get someone from a Lead to a Demo.

What do you dislike?

It would great if more of the platform metrics where fully integrated into Salesforce reporting/dashboards. This is most likely a constraint on Salesforce's side, but it would be awesome to have one place for all of the info.

Recommendations to others considering the product

Get it!

What business problems are you solving with the product? What benefits have you realized?

Often we see an increase in leads generated from our website when we are putting dollars into advertising channels. Unfortunately it was very hard to make a direct connection between those dollars spent and the inbound leads. With Bizible's first touch and entry point data we now understand the effectiveness of brand awareness campaigns on closed won business.

Bizible review by Emily C.
Emily C.
Validated Reviewer
Verified Current User
Review Source

"Finally a way to measure marketing attribution"

What do you like best?

Bizible lets you see which marketing channels are working and how leads move through the funnel. There customer success team is awesome, and the product is constantly improving. For example, I'm excited to use the Lead to Account mapping, and ABM Predictive Engagement Scoring

What do you dislike?

There is a lot of nuance. Must have your Salesforce data in order to see value. The dashboard has improved a lot so you now don't have to only rely on Salesforce reports.

What business problems are you solving with the product? What benefits have you realized?

At the most basic level, I want to see how different marketing channels are performing, how they move leads through the funnel, and where I can get the most bang for my buck.

Bizible review by Todd G.
Todd G.
Validated Reviewer
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Next Generation Tracking"

What do you like best?

I've been in digital marketing for a long time now. Back when impressions were the metric everyone raved about. The fact that we can now tie our leads in the sales funnel from first touch, past the conversion, all the way to the closed deal is like a breath of fresh air for any business.

What do you dislike?

Nothing to dislike about delivering the results that are now tracked to the closed deal. I just wish everyone took advantage of this product.

Recommendations to others considering the product

This is the product that every company should implement into their salesforce. It's a great way to take leads and convert them to opportunities and close them and know exactly where that customer found you. That way you can now plan with factual data that the advertising that the customer is doing is actually working.

What business problems are you solving with the product? What benefits have you realized?

No more assuming where leads and closed deals came from with your advertising spend. Especially when a clients budget is at hand where ROI is much tighter then it ever has been. This is what every business has been waiting for.

Bizible review by Jeff P.
Jeff P.
Validated Reviewer
Review Source

"Game changer"

What do you like best?

Bizible provides the ability to track what sources are driving the best leads/revenue for our business. It has helped us optimize our campaigns so we are spending more in the places that drive a high ROI. It also provides good visibility into the content on our website that prospects are consuming. This is very helpful for our sales team. They understand what the customer is interested in before they even talk.

What do you dislike?

We were on a lower level package that only showed first and last touch attribution. We upgraded and now we can see the entire customer journey. I recommend the upgraded package.

What business problems are you solving with the product? What benefits have you realized?

We were spending a lot of money but we didn't have good metrics on what was working and what wasn't. We were also driving a high volume of low quality leads for the sales team. Using Bizible, we got a better understanding of the key ad placements that drove the higher quality leads. By reallocating our spend into those placements, we were able to increase our deal size significantly.

Bizible review by Ali B.
Ali B.
Validated Reviewer
Verified Current User
Review Source

"An intelligent and comprehensive Marketing attribution solution"

What do you like best?

The platform single-handedly solved all of our marketing attribution woes, and for that it earns a full-star rating. The initial sign-up process was personalised to our needs, and the sales agents we worked with were responsive to our requirements. The on-boarding team were great to work with, and helped make the activation and implementation phase simple. From a value perspective, it's difficult to put a cost on not knowing how your marketing dollars are performing. Bizible is already allowing us to make educated decisions around what marketing channels we should invest in, and on the ones that need to be retired.

What do you dislike?

Nothing to dislike about the product. There is a learning curve for new users, but this is to be expected with such a powerful platform.

Recommendations to others considering the product

Allow 3-4 weeks for the on-boarding and configuration of the platform.

What business problems are you solving with the product? What benefits have you realized?

We're now able to track ROI for every marketing dollar we spend, with automatic marketing channel attribution right within Salesforce. The platform is flexible enough to work around our custom lead and sales process. Support for offline channels, as well as call tracking integration with CallTrackingMetrics, means no lead is missed.

Bizible review by Tyler M.
Tyler M.
Validated Reviewer
Review Source

"Implementation the Easy way"

What do you like best?

Cavet: We are in the process of implementing Bizible. I cannot speak to its efficacy from an attribution standpoint yet. That said all signs point to awesome.

The Bizible implementation team has been truly awesome. I've led a number of Enterprise software instals and they have generally ranged from horrible to meh. I have never been able to come away from one of these projects with a whole hearted endorsement of the process...until now. Bizible has consistently exceeded my expectations and reinforced our decision to work with them.

What do you dislike?

We have not encountered any real issues with Bizible yet. I'm looking forward to digging into the data to help guide future decisions.

What business problems are you solving with the product? What benefits have you realized?

Detailed Marketing attribution with great integrations to SFDC as well as a number of other systems.

Bizible review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"Vital for anyone who cares about marketing ROI"

What do you like best?

The amount of data that Bizible collects and can report on using various attribution models is incredible. The technology provides insight into performance that is invaluable when planning budgets, optimizing operations and communicating with the C-suite.

The entire Bizible team has been amazing to work with, from the first person I spoke with (Garret) to our CS manager, Graeme. Very valuable to have their insight on best practices, and Graeme has been phenomenal on proactively checking in with us.

What do you dislike?

Implementation can take a while, but it's been bottlenecked by our own company alignment process. Just consider this when planning to upgrade your analytics program. Bizible's CS team has been very proactive and helpful.

What business problems are you solving with the product? What benefits have you realized?

Knowing how much money each marketing channel and tactic makes for us. Very valuable insight.

Bizible review by Edwin A.
Edwin A.
Validated Reviewer
Verified Current User
Review Source

"Enables Integrated Program Reporting"

What do you like best?

Bizible excels at providing a way in which to model out how marketing influences pipeline for your business across all channels (online and offline!) Personally, this helps us understand how field marketing and emails help keep engagement and aids the sales team in driving deals to the finish line. Additionally, I like that the raw data is not a 'black box' and available for end users to use. Keep up the transparency.

What do you dislike?

Bizible is strict with the what you can track (with regards to the query string in the URL). It would be great if Bizible allowed you to track custom parameters in their product. A lot of the tools we use in our org allow us this flexibility, and it becomes a challenge when Bizible can't do the same.

Recommendations to others considering the product

Work closely with their customer success team to ensure you start off on the right foot; you don't want to miss out on this product. Furthermore, if you leverage a BI tool like Looker, you can blend in many other data sources into Bizible data since they surface it to their customers.

What business problems are you solving with the product? What benefits have you realized?

We measures success of different channels separately with different reporting mechanisms. Bizible helps us centralize our cost data and impact on pipeline into one report. Without Bizible, we'd be running multiple reports and spend more time stitching together data versus analyzing.

Bizible review by Joey T.
Joey T.
Validated Reviewer
Verified Current User
Review Source

"Optimizing LinkedIn ads with Bizible"

What do you like best?

Bizible allows me to measure and optimize LinkedIn Ads campaigns and specific ad creative accurately and efficiently. With Bizible, I can measure performance (pipeline and revenue generated) and optimize on the fly.

What do you dislike?

It would be nice to have view-through ad conversions as well.

Recommendations to others considering the product

Using Bizible is a must for anyone who wants to measure their LInkedIn ads down to pipeline and revenue generated. I wish I had started using Bizible earlier!

What business problems are you solving with the product? What benefits have you realized?

The one big pain point I have with LinkedIn Sponsored Updates is its inability to tie specific campaigns and ad creative to pipeline and revenue. As a B2B marketer, pipeline and revenue are the most important KPIs for our business. Before using Bizible, I would optimize our LinkedIn Sponsored Updates campaigns by manually tying specific content and creative to open opportunities within Salesforce. This takes me a ton of time and I'm not able to optimize on the fly like I would want since I have to export and merge two data sources in Excel and manually analyze the data that way.

Using Bizible to measure LinkedIn is extremely helpful in making this process much easier for me, and I'm now able to quickly optimize creative and report on performance at the end of each quarter.

Bizible review by Franck A.
Franck A.
Validated Reviewer
Verified Current User
Review Source

"Pairing multi-channel Attribution and Lead Scoring"

What do you like best?

Bizible is a predictive marketing software that enable marketers to efficiently track the impact of advertising. You can track performance of all the advertising channels from the true first touch to transaction.

Today, we understand our target audience more deeply — where to reach target audience, what channels they use, and what content they consume. We use multi-touchpoints to determine when and how to communicate with prospects from first touch to transaction, and we focus on the most valuable buyers. Through the strategic allocation of advertising resources, we reduced our cost per lead to almost half the industry average.

What do you dislike?

Tracking implementation may vary based on the technology of your content management system. So, between leveraging Google Tag manager or implementing the script directly on the web pages is a trade-off

Recommendations to others considering the product

I truly recommend this predictive marketing solution because the are able to track the true first touch.

What business problems are you solving with the product? What benefits have you realized?

Invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities. We recognized that martech would help us keep up with the buyer’s evolving journey and achieve the best ROI while advertising online.

To understand how each advertising channel, campaign, or content contributes to lead generation and revenue, we added multi-channel marketing attribution (i.e., Bizible) to our predictive lead scoring step. The multi-channel attribution model identifies highly qualified leads based on channels used and pieces of content consumed by prospects at moments in their buyer’s journey. The marketing attribution system also determines the impact of each paid channel. For instance, we are able to determine the revenue contribution of each paid advertising channel (e.g., SEO, paid search, social advertising, content syndication, affiliate, content syndication, or tradeshow) and the true return on investment (ROI) for all marketing activities

Bizible review by Kevin L.
Kevin L.
Validated Reviewer
Verified Current User
Review Source

"There isn't much to NOT like about Bizible "

What do you like best?

Bizible bridges the gap between marketing initiatives and sales won opportunities. This helps justify marketing spend and secure marketing budget for future years.

What do you dislike?

There isn't much I dislike about Bizible. The only thing I wish I could do is build reports of the Bizible Insights section.

Recommendations to others considering the product

If reports can be built off of the Bizible Insights section, that would be insanely awesome.

What business problems are you solving with the product? What benefits have you realized?

We are finally able to connect the dots between all the money we spend on marketing campaigns and closed won revenue. We can clearly see ROI using Bizible.

Bizible review by Justin W.
Justin W.
Validated Reviewer
Verified Current User
Review Source

"Excellent Product for any Marketing Team"

What do you like best?

The built-in reporting features which give visibility to revenue attribution from lead level as well as the opportunity level. Their standard reports make it easy to search through data and share with the company's management.

What do you dislike?

Standard users may have a tough time customizing the built-in reports. It may take a Salesforce admin to generate more fine-tuned reports (not a problem for my company, but I could see that being a roadblock for some). It may also be a hassle for some to load the Bizible script on the company website. It's a simple script, but if a company outsources web development, it may create a hurdle. It's possible to leave off the script on additional landing pages for subdomains, so it needs to be part of the new page process to add the Bizible tracking script.

Recommendations to others considering the product

Bizible has a great customer service team, who responds quickly and works directly with you to assist and solve any problems you encounter with the software.

What business problems are you solving with the product? What benefits have you realized?

Bizible gives us great insight to our revenue attribution. Using Bizible, we have been able to focus our marketing efforts and advertising budgets on the avenues generating the best ROI.

Bizible review by Lexine P.
Lexine P.
Validated Reviewer
Verified Current User
Review Source

"So much data"

What do you like best?

The best support team in the business. I've been working with them for five months and every question I've had has been answered promptly, with lots of support. They are quick to jump on a call to discuss any issue, and the team I have worked with has been knowledgeable and beyond helpful - I really can't say enough about them. Plus, SO MUCH DATA. Their attribution engine has given us valuable insights into our pipeline - and the ability to customize the data to what is useful in our line of business is really important to us, and Bizible provides it for us.

What do you dislike?

Their documentation can be sparse at times, and less technical than I think is necessary.

What business problems are you solving with the product? What benefits have you realized?

We need help with attribution, and Bizible is giving us a lot of insights into where our customers are coming from.

Bizible review by JT M.
JT M.
Validated Reviewer
Review Source

"Amazing Customer Service, Especially from Pierre"

What do you like best?

In addition to a fairly easy to use product, we could not be more happy with the amazing customer service we have received. As newer members to the team, we inherited an existing deployment of Bizible that may not have been ideal, but our rep, Pierre has been amazing helping with getting us up-to-speed. He's even spent more time teaching us Salesforce reporting then Bizible itself. Could not be happier.

What do you dislike?

It would be nice to have some additional reporting within Bizible, so you don't have to depend so much on SFDC, especially for those of us less familiar with it.

What business problems are you solving with the product? What benefits have you realized?

Bizible is helping us understand which of our marketing channels are driving downstream revenue by attributing to various touchpoints across the buyer's journey.

Bizible review by Anthony J.
Anthony J.
Validated Reviewer
Review Source

"Best Data Company on the Market"

What do you like best?

Built for scale. With marketing data and analytics being such a fluid and rapidly changing environment, you have to have a company with the vision for what the future holds matched only by the ability to focus and organize that data in a useable business way. Bizible does this better than any company on the market.

What do you dislike?

I've been on a platform that did not integrate with Bizible before and that was frustrating. However, they have since expanded their offering to include my platform. Focus is a good quality often so I don't blame Bizible for their intentional and thoughtful expansion.

Recommendations to others considering the product

Do it. Today. Seriously.

What business problems are you solving with the product? What benefits have you realized?

I am fixing marketing in the legal space and changing the way consumers find lawyers for litigation matters. Despite being one of the few lawyers to get involved this heavily in marketing, data, and analytics, I know that these things are going to change everything over the next 10-20 years. The internet is becoming so complex and specialized that people like me don't have time to be experts in everything. Bizible is a perfect solution to outsource your company's expertise in a place that makes complete sense to do so. By outsourcing this, I save on staffing, educational costs, HR, and many more related costs. On top of that, we get the added benefit of being able to make data-driven decisions regarding marketing spend, profit, ROAS, and ROI, which, if done correctly, is so much harder than it sounds, especially if you don't have Bizible to help track and make sense of all the moving parts.

Bizible review by Guido B.
Guido B.
Validated Reviewer
Review Source

"Great Onboarding & Implementation of Bizible"

What do you like best?

The onboarding process we went through with Bizible was incredible. They put together an entire schedule outlining calls, deadlines, and deliverables to walk us through the process. We've only just started using the product, so we have not had enough time to give it a thorough evaluation but based on everything we've seen our team feels set up for success.

What do you dislike?

So far we have not run into any major obstacles in using the platform.

What business problems are you solving with the product? What benefits have you realized?

We have had trouble doing account-based reporting and measuring attribution to specific marketing tactics and campaigns. Bizible's platform will handle all of the tracking we need to develop an attribution model that works for our business along with the tools to report on our accounts more effectively.

Bizible review by Administrator in Computer Software
Administrator in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Already Great and Continues to Get Better"

What do you like best?

Although I can easily talk about how great it is that they give me the ability to use attribution data to make data based decisions when evaluating my marketing programs, I will use this space to talk about how driven their team is create the best experience possible for my company and I. I truly feel that they listen to my suggestions on how to improve things and that goes a long way in creating a custom experience that other companies are not willing to provide.

I have evaluated some of Bizible's biggest competitors and when it comes to attributing the entire buyer's journey, they are in a class of their own. Other companies are now starting to offer the anonymous visitor tracking and attribution, however they are not really close to having what Bizible has.

What do you dislike?

Some of the things I like about Bizible can also be a limitation. Bizible does a great job allowing us to get granular in our data filtering and diving, however since it is SFDC native, it also is limited at time by the SFDC object and custom object limitations. They do have a 3rd party app that allows them to get around some of these limitations, however the app is still a work in progress.

Recommendations to others considering the product

If marketing attribution is important to you and would like to start attributing even before a contact is added into salesforce, there is no other product that compares right now.

What business problems are you solving with the product? What benefits have you realized?

- Marketing Channel Attribution

- Identifying and segmenting marketing sourced opps vs sales sourced opps.'

- Identifying key accounts to target

- Providing engagement information to account execs

- Providing useful web activity information to account execs and sales development reps as they reach out to prospects.

- ROI data to help us understand what channels we should be investing in for different stages of the funnel.

Bizible review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great Tool, with better Customer Success and Support"

What do you like best?

The online data that Bizible provides to both our Marketing and Sales development organizations has proven invaluable. We are able to gain insights on online lead behavior that was simply not accessible to us before we began using Bizible. The attribution and reporting is native to Salesforce, which was a necessity for us.

When we implemented Bizible, we were able to get immediate insights on our past Salesforce campaigns going back multiple years. This, coupled with the new online data we are capturing has allowed us to be much more proactive in our marketing campaigns.

The customer success team was fantastic in walking us through our initial implementation and continues to be valuable as we come across new questions. The support and response times have been fantastic.

What do you dislike?

The Bizible interface is somewhat lacking. Their native Salesforce reporting gets the job done, but it would be good to see UI improvements to the Bizible interface.

What business problems are you solving with the product? What benefits have you realized?

Online attribution from lead creation to opportunity closed. Measuring the true ROI of our marketing programs throughout our organization.

Bizible review by Lisa O.
Lisa O.
Validated Reviewer
Verified Current User
Review Source

"An excellent tool with support to match"

What do you like best?

Bizible onboarding was excellent. Their customer service team is very professional and helpful. Even generic support requests are handled quickly and successfully.

What do you dislike?

You need to be collecting data for quite a while before knowing the first touchpoint is actually the first touch and not just the first one that Bizible captured.

What business problems are you solving with the product? What benefits have you realized?

Bizible will allow us to pivot from traditional waterfall metrics to ABM with confidence the marketing engagement will be captured and measured.

Bizible review by Lindsay M.
Lindsay M.
Validated Reviewer
Review Source

"Multi-Touch Attribution Across Channels and Platforms"

What do you like best?

Bizible gives us a way to understand how different activities affect various stages of our marketing funnel. Before implementing Bizible, we tried to do multi-touch attribution by analyzing data from Google Analytics, Pardot, and Salesforce, but always had trouble connecting all our touchpoints reliably. Now we can continue to use our existing utm parameter tracking alongside our offline marketing activities for a more accurate view of the marketing and sales funnel. The support we got from Bizible for onboarding was also really great, their team took the time to understand how our current demand gen funnel was set up, and helped us create custom channels for the different segments we target with lead nurturing.

What do you dislike?

It takes a bit of effort to get everything set up and tested to make sure it's tracking accurately. We had to make a few tweaks along the way when things didn't match up, though I think a lot of this was due to the fact that we required additional security and email hashing in our account. Luckily, although it was not a super quick set up, Bizible's support throughout that process was really great. They were always quick to respond to questions and find solutions that worked.

What business problems are you solving with the product? What benefits have you realized?

More accurate multi-touch attribution modeling, with integration into Salesforce reports and dashboards that make it easy to share with company stakeholders. Data from different applications that used to be combined, tracked, and analyzed in various spreadsheets is now automatically populating for weekly and quarterly reporting. We're also more clearly able to identify the value of marketing activities that are not often first or last touch, such as display retargeting or early-stage email nurturing.

Bizible review by Kelly C.
Kelly C.
Validated Reviewer
Verified Current User
Review Source

"More Attribution Credit for Marketing Efforts"

What do you like best?

Bizible has enabled us to have more visibility into how Marketing is influencing Opportunity revenue in Salesforce. Even if the sales rep fails to convert the Lead to an Opportunity correctly, or if the chain breaks in any other number of ways, we are still able to attribute credit to Marketing activities.

What do you dislike?

Bizible can be a little generous in attribution. Just be careful when making business decisions off of the data...be sure to look under the hood at the results, especially when new to Bizible.

What business problems are you solving with the product? What benefits have you realized?

Bizible solves the elusive problem of Marketing attribution. The benefits have been better Marketing results.

Bizible review by Peter D.
Peter D.
Validated Reviewer
Review Source

"Understand what works in real time and grow faster."

What do you like best?

The ability to measure all touch points inside Salesforce for all marketing efforts is the more important reason to use Bizible. When you can see what is happening with your marketing & sales efforts you can win in your marketplace.

What do you dislike?

The reporting is made for the market. I prefer to use a BI tool and dash up exactly what I want to see. To me customizing my reporting is better.

What business problems are you solving with the product? What benefits have you realized?

This tool takes it much further than GA, Marketo, Pardot, and Hubspot by getting first touch and all the touch points in-between that really tell the story. This is as close to the truth as you can get in how your marketing is working. Just knowing conversion touch only tells part of the story. You connect that to revenue in your pipeline or close won deals in SF and you have a tool that allows you to adjust y our spend to drive optimal growth for your business.

Bizible review by Masha F.
Masha F.
Validated Reviewer
Verified Current User
Review Source

"If you want to be able to track marketing attribution, you've gotta get Bizible."

What do you like best?

Love the ease of use and the depth of data I get from the platform.

What do you dislike?

Salesforce integration is there, but I haven't explored the reporting within Salesforce as much yet.

Recommendations to others considering the product

Bizble is the best value for the functionality. When evaluating, I compared a few other vendors for tracking marketing attribution (BrightFunnel, Funnelcake, Cake, and some others), but decided to go with Bizible for the price/value.

What business problems are you solving with the product? What benefits have you realized?

I now know our cost per lead, cost per opportunity, CPMs and CPCs by channel and sub-channel, so budget planning is way easier.

Bizible review by Kris I.
Kris I.
Validated Reviewer
Review Source

"Very simple and effective solution for B2B multi-touch attribution reporting"

What do you like best?

I was looking for a solution that tracks marketing touch-points so we can effectively calculate marketing ROI on very long sales cycle common in B2B software industry. Bizible is very simple, and it leverages Google Analytics parameters so we don't have to come up with new ways to track digital channels. It also works very well with Salesforce campaign for offline campaign activities.

It's also encouraging to see large and growing brands use it. It's gives us marketers clear visibility into multi-touch attribution on not only what channels are effective in influencing the pipeline, but also tracking all the way thru to closed won.

What do you dislike?

There were multiple occasions where Bizible was overwriting some of our Opportunities records, causing confusions on downstream reports from Sales Ops. I wish these things were thoroughly covered and governed up front, but overall, the service quality is very great, so response time to fix was very fast.

Recommendations to others considering the product

If you're struggling in understanding marketing ROI and channel effectiveness, especially for those in B2B with very long sales cycle, I highly recommend you look into Bizible.

What business problems are you solving with the product? What benefits have you realized?

Simply put, ROI analysis of marketing channel and campaign.

We have learned some campaigns or channels were effective in influencing pipeline at first touch and how it was different from what was effective in influencing touch-points downstream like opportunity creation.

Bizible review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Review Source

"Great multi-touch attribution tool and amazing team to work with!"

What do you like best?

The have an amazing customer success team! We come up with new questions every week and the CS team is always super responsive and super helpful to address any questions or concerns we may have.

What do you dislike?

We would like to be able to have more consistency in the reports that we are able to create in SFDC and replicate them in the bizible app.

Recommendations to others considering the product

Try to get your sales team on board and any other teams involved attribution decisions as early as possible to identify together the questions/problems trying to solve, come up with the criteria, the attribution model to use, etc., for a smoother implementation.

What business problems are you solving with the product? What benefits have you realized?

Bizible is helping us to track and measure all customer's interactions through the Marketing and Sales funnel, across all our channels to align the teams under one goal.

Our attribution model was based only on lead source (LC) and with bizible we have visibility into the customers journey (Full Path).

With bizible we have insight into how campaigns and channels are performing and how can we adjust to increase revenue.

Bizible review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Multi-channel attribution with no UTMs...yes please!"

What do you like best?

I like the fact that all website visits are tracked without the need to build UTM links, it easily integrates with all platforms and provides some really great reports in SFDC.

What do you dislike?

I think the reports and dashboards in the Bizible platform were more robust. I use the SFDC reports because they are much more configurable. HubSpot integration would be nice.

Recommendations to others considering the product

We were looking at Bizible and BrightFunnel. Bizible had a much better pricing model and it works on the channel level, not the campaign level in SFDC. We are really happy with our choice.

What business problems are you solving with the product? What benefits have you realized?

Previously we had no closed-loop reporting (from lead to customer) and in many cases, our UTM parameters did not post to SFDC.

Bizible review by Erin M.
Erin M.
Validated Reviewer
Verified Current User
Review Source

"Amazing Tech Partner"

What do you like best?

I was blown away by the customer service and onboarding process Bizible provides. Their customer success managers help you every step of the way and check in if something looks amiss on their side. The insights we receive with their tool provide B2B attribution metrics we can't access anywhere else, making it a core piece of our marketing tech stack. I would highly recommend them for any B2B company looking to measure and optimize revenue.

What do you dislike?

As with any tool, getting set up requires some integration and upfront work, but again their customer service team is available for any questions and support.

Recommendations to others considering the product

Check out the free trial to see if it's right for you.

What business problems are you solving with the product? What benefits have you realized?

Bizible makes multitouch attribution possible and easily accessible through SalesForce. We are able to see what channels and programs are driving the most revenue and are able to optimize programs based on those insights.

Bizible review by Stephen T.
Stephen T.
Validated Reviewer
Verified Current User
Review Source

"Great software and support"

What do you like best?

The data provided to us through Bizible truly shows the results of our marketing efforts. Tied directly to opps and revenue.

What do you dislike?

There is nothing really to dislike... Its takes a little to get your head round the attribution models. But Bizible support are there to help for that.

What business problems are you solving with the product? What benefits have you realized?

The data provided to us through Bizible truly shows the results of our marketing efforts. Tied directly to opps and revenue.

Bizible review by Ha N.
Ha N.
Validated Reviewer
Review Source

"Bizible is everything you need for understanding multi-touch marketing attribution"

What do you like best?

1. Bizible is deeply integrated with Salesforce, which makes customized reporting a breeze

2. The dashboards give great visibility for full-funnel attribution

3. Their CS team is knowledgeable about SFDC, attribution model, and best practices in this space

What do you dislike?

1. It does require significant time investment upfront to set-up and to use the tool.

2. You still need to manually upload the channel costs. Hoping they can include more ad platform integration in the future.

Recommendations to others considering the product

Best attribution tool in this space. But make sure to invest time and effort upfront for set-up.

What business problems are you solving with the product? What benefits have you realized?

Visibility for full-funnel attribution

Bizible review by Warren H.
Warren H.
Validated Reviewer
Review Source

"With Bizible, we have gained a great tool for managing our spend and converting leads."

What do you like best?

Bizible has tremendous value in our organization. We are able to receive tremendous insight into the attributions of all leads. This gives us real information into making marketing spend decisions. AdWords is our single largest marketing expense and without Bizible, we would be in the dark. Also, our sales team gains tremendous insight into browser history which allows them to understand the customers intent even before they are speaking. Without Bizible, we would be at a genuine loss.

What do you dislike?

Not much is disliked with Bizible. They have really tightened up their product and service.

What business problems are you solving with the product? What benefits have you realized?

Better decision making on internet paid advertising, better insight to our customers intention by reviewing their browser history.

Bizible review by Héloïse A. B.
Héloïse A. B.
Validated Reviewer
Review Source

"Indispensable piece of the marketing tech stack "

What do you like best?

Great customer success team, always available to answer any implementation questions or refresh our knowledge.

What do you dislike?

I'm just getting started with Bizible. It is a very powerful technology that provides a lot of data. At that stage, I'm still trying to figure out how to make the most of the data it provides.

What business problems are you solving with the product? What benefits have you realized?

How many times have we wondered "where does this lead come from?", "Are we spending our budget on the right channels?" etc. With Bizible, we are now able to truly track the customer journey, see what's truly working or not, and justify (or not) the dollar spent per channel/initiative.

Bizible review by Jacqueline J.
Jacqueline J.
Validated Reviewer
Verified Current User
Review Source

"Multiple Attribution Models Made Easy!"

What do you like best?

We had a lot of holes in our reporting without Bizible. Easy integration and great support. We're already able to make better decisions for our marketing time and resources. We're also gaining a lot of visibility into what is initially driving the most valuable traffic to our site.

What do you dislike?

There will be a bit of a learning curve and you do need to troubleshoot your implementation a bit but it's still pretty straight forward and simple.

What business problems are you solving with the product? What benefits have you realized?

Visibility into how leads are coming to our site before, during and after critical milestones. ROI on marketing programs.

Bizible review by renaud b.
renaud b.
Validated Reviewer
Verified Current User
Review Source

"Bizible"

What do you like best?

- Ability to run multiple attribution models in parallel

- Full SFDC integration

What do you dislike?

- No concept of MQL stage

- Module pricing

What business problems are you solving with the product? What benefits have you realized?

Measure marketing contribution and optimize spend.

Early on that journey, but we have full visibility on all our Marketing touch points

Bizible review by User in Computer Software
User in Computer Software
Validated Reviewer
Verified Current User
Review Source

"Great attribution and reporting tool"

What do you like best?

Bizible makes multi-channel attribution and reporting easy. It is so helpful being able to attribute revenue to marketing/sales activity and allows me to show the impact of all of our marketing efforts throughout the funnel.

What do you dislike?

Setup can be complicated and we have come across some feature limitations. However, the Bizible team is always open to our feedback and actually incorporates customer ideas into future releases.

What business problems are you solving with the product? What benefits have you realized?

Bizible is a huge help with multi-channel attribution and reporting. It allows us to see the impact of all of our marketing efforts throughout the funnel.