After evaluating several platforms for multi-touch marketing attribution, we selected Bizible because of its ability to capture the data produced by our online and offline campaigns, connect it to the Sales results in Salesforce, and present it in a unified view.
Bizible's integration with AdWords is also an important feature. It provides the clearest view into the campaigns that are driving new leads and pipeline progression of any method I've used.
There are multiple ways you can access the Bizible reports: in the Bizible app or through Saleforce reports. Until Q2 2016, the Bizible app was somewhat slow, with a weak UI, making Salesforce reports the best option, which could have been a challenge if you're not proficient with Salesforce reports.
However, the updated Bizible app is speedy, user-friendly and intuitive. All the most common reports types are now quickly accessinble from within the app.
There are a lot of competing products; when you're evaluating, make sure you understand if/how they're able to integrate results from offline and online campaigns.
Bizible is the best solution we’ve found for capturing the Marketing and Sales data in Pardot and Salesforce and presenting it in a format we can use to guide our strategic decisions.
No other tool we evaluated matched Bizible’s ability to turn all the datapoints created by Salesforce and Pardot into a clear picture of which marketing strategies are impacting the sales funnel and producing ROI.
We now are able to measure the impact of all online and offline marketing touchpoints. And, we use U-shaped and W-shaped modeling to fairly credit individual tactics for the leads/opps/revenue they’re driving.