Bizible

Bizible

(125)
4.7 out of 5 stars

B2B marketing attribution solution that enables hundreds of companies to measure marketing on the basis of revenue.

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Bizible review by <span>David V.</span>
David V.
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What do you like best?

After evaluating several platforms for multi-touch marketing attribution, we selected Bizible because of its ability to capture the data produced by our online and offline campaigns, connect it to the Sales results in Salesforce, and present it in a unified view.

Bizible's integration with AdWords is also an important feature. It provides the clearest view into the campaigns that are driving new leads and pipeline progression of any method I've used.

What do you dislike?

There are multiple ways you can access the Bizible reports: in the Bizible app or through Saleforce reports. Until Q2 2016, the Bizible app was somewhat slow, with a weak UI, making Salesforce reports the best option, which could have been a challenge if you're not proficient with Salesforce reports.

However, the updated Bizible app is speedy, user-friendly and intuitive. All the most common reports types are now quickly accessinble from within the app.

Recommendations to others considering the product

There are a lot of competing products; when you're evaluating, make sure you understand if/how they're able to integrate results from offline and online campaigns.

What business problems are you solving with the product? What benefits have you realized?

Bizible is the best solution we’ve found for capturing the Marketing and Sales data in Pardot and Salesforce and presenting it in a format we can use to guide our strategic decisions.

No other tool we evaluated matched Bizible’s ability to turn all the datapoints created by Salesforce and Pardot into a clear picture of which marketing strategies are impacting the sales funnel and producing ROI.

We now are able to measure the impact of all online and offline marketing touchpoints. And, we use U-shaped and W-shaped modeling to fairly credit individual tactics for the leads/opps/revenue they’re driving.

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Bizible review by <span>Keith J.</span>
Keith J.
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What do you like best?

Ease of setup - We were able to get the platform up and running much faster than expected

Onboarding/Support - Our rep for the onboarding process was top-notch. Always available to jump on a call, provided solid solutions, and is very responsive

Salesforce reporting - The data that is populated in our CRM is easy to report on, understand, and use across objects.

Data collection - the amount of data we are able to see in SF/Bizible is miles ahead of our previous attribution platform

What do you dislike?

ROI Dashboard is in dire need of an update (which I've heard is coming), the inability to report on leads and contacts the same way is a bit of a downside, and some of the back-end settings could be more intuitive.

Recommendations to others considering the product

Make sure to evaluate a few platforms to get a baseline, and Bizible will definitely come out on top against it's competitors. The price may be more, but it's worth it.

What business problems are you solving with the product? What benefits have you realized?

Collecting First Touch data, reporting marketing ROI across all channels, and replacing our previous attribution system. Bizible is easier to setup, maintain, update, and use than what we had before.

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Bizible review by <span>Marceau B.</span>
Marceau B.
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Bizible as a tool to measure ROI

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What do you like best?

Tracking multitouch

Different out of the box models

Easily switching between different models to compare multitouch attribution.

Offline tracking can be implemented alongside online tracking

Integration with Salesforce= works great with our custom processes

Liberty of customization (channels, models, tracking tasks, campaigns etc.)

Onboarding and support was always fast and of good quality

What do you dislike?

Only one custom model can be changed

Forced to use Redshift data warehouse for accessing all the sessions

Without the data warehouse, you don't have access to all the sessions between the first touch and the lead creation touch, so you might miss some interesting data

What business problems are you solving with the product? What benefits have you realized?

At the end of the day, it is looking at what drive the most customers, and what channels are performing better for TOFU (brand awareness, first touch) and BOFU (lead conversion, upselling etc.) .

Bizible allows us to have a good vision of what channels are used before and after prospects become leads.

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Bizible review by <span>Xavier M.</span>
Xavier M.
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Great Product, Great Support

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What do you like best?

1. Awesome integration with Salesforce. Once you get the hang of the data schema it becomes very powerful

2. Offline activity attribution

3. Flexible and forgiving software

4. Customer support team is awesome

What do you dislike?

There is not much to dislike.

The support team is great but more training resources specifically around advanced reporting in Salesforce would be good.

The ROI dashboard could be more intuitive to use. Creating the filters is a bit of a pain.

Recommendations to others considering the product

When evaluating keep in mind that data is only collected after you get Bizible tracking code set up. Depending on how long your sales cycle is it may take several months of data collection before there are fully actionable insights.

What business problems are you solving with the product? What benefits have you realized?

Prior to Bizible we only looked look at the Opp Creation touch. This meant that certain channels were not getting nearly enough credit. With Bizible we are now able to see a much more complete picture of the buying journey. It is like night and day. The activity attribution feature in particular has shed light on numerous sales activities that were not getting due credit.

The data we are collecting through Bizible is allowing us to optimize our marketing programs around revenue and pipeline dollars.

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Bizible review by <span>Sarah L.</span>
Sarah L.
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What do you like best?

I love that Bizible is able to track UTM parameters from anonymous first touch through opportunity closed-won. In doing so, Bizible solved for a missing function for us in Marketo. We're now able to track on a much granular basis how leads interact with our marketing programs, and how both online and offline campaigns influence opportunities.

What do you dislike?

It would be great if Bizible also had functionality that tracked on-site engagement (not just visits that bring people to a site). It would also be great to have more flexibility within the Bizible app to add costs to campaigns (i.e. use a quarterly model instead of monthly; have click and update functionality instead of having to upload a spreadsheet).

What business problems are you solving with the product? What benefits have you realized?

Bizible allows us to track, in one unified model, marketing touchpoints that we tag using UTM parameters. Before Bizible, we weren't tracking ad campaigns, emails, or webinars and events very well. We now are able to track the individual actions of a given lead, and segment our aggregate data by campaign, by touchpoint position, by touchpoint source, and other variables. We have a much stronger understanding of which campaigns (and creative) are driving pipeline and revenue. We are also looking forward to potentially using Bizible to track Sales activity too...TBD.

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Bizible review by <span>Jimmy M.</span>
Jimmy M.
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Changing the way we analyze marketing data

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What do you like best?

Being able to calculate ROI across all marketing channels is always a challenge. Being able to attribute some of those returns to leads in a multi-channel funnel is even harder. Bizible allows us to do all of that and to better understand where our leads are coming from and which channels work best. The customer service is also top-notch.

What do you dislike?

I'd like to see spend information synced over to Salesforce, however this may already be possible.

What business problems are you solving with the product? What benefits have you realized?

This past QBR, Bizible was front and center in our presentation of marketing data. We wanted to answer questions like, "what is our best performing marketing mix in each geographic region?" and by bringing in that data over to a BI tool like Domo, I was able to add measurements like AVG Days to Close to see not only the channels or leads that bring in most revenue but also which will close the fastest. The seamless combination between Bizible for attribution, Salesforce for lead and opportunity information, and Domo for data analysis has completely changed the way we view and utilize marketing data.

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Bizible review by <span>Alexis B.</span>
Alexis B.
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What do you like best?

Bizible onboarding was excellent. Their customer service team is very professional and they break down the attribution models and how to build and add channels and reporting. I love the integration with Salesforce as well. I especially love the fuzzy matching part of their product since we're doing ABM but we're still using leads. I also love that I can customize the weight of each touch and the weight of certain channels to be personalized to our specific needs.

What do you dislike?

I would love to have more resources on reporting. Webinars would be great, or whitepapers. They have a ton of great resources but having more around support and use of the actual tool and set up and best practices would always be useful. I also wish there was a support community. ABM is such a big thing right now but we're all still using Salesforce which doesn't lend itself to ABM well. Having a support community to bounce ideas off of in terms of set up and reporting would be really helpful.

Recommendations to others considering the product

make sure you have enough time to really commit to the implementation. And don't promise any reporting until at least a full quarter of active use.

What business problems are you solving with the product? What benefits have you realized?

We're trying to track attribution from start to finish and we're trying to figure out what pushes a customer to purchase along that journey. We have a lot of different outbound channels and it was impossible to track them all. Now, I can easily customize how all of our outbound marketing channels look and track everything and break it down by creative, campaign, keywords, etc.

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