The mobile app centralizes information students need. Putting news about clubs/organizations and scholarships, updated calendar of campus events, and links to the athletic department's podcasts into a convenient place and location for.
ease of using the software
fact that they routinely updates the app software
What do you dislike?
Lack of user analytics to better track who is using the app, what pages of the app they are visiting, etc.
Recommendations to others considering the product
The folks at Bluebridge are wonderful to work with. They speak in laymen's terms so everyone will understand the product. They are willing to research a wish list to see if the have a solution or suggestion.
What business problems are you solving with the product? What benefits have you realized?
The Bluebridge college mobile app has been the answer to our communication prayers. Prior to launching the app (August 2014), students had no centralized place to find campus news, club events, and details on sporting events. Now all that information rolls right up into something they carry around with them and constantly look at.... their phones.
With the push notifications we are able to highlight important events including, but not limited to, quickly reaching everyone with the news that campus was closed due to an unexpected snowfall recently.
We've also built a section specifically for prospective students so our admission counselors can highlight the features of the app at college fairs.
The software is easy to use and update; customer service is prompt.
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