Bluecore

(7)
4.0 out of 5 stars

Bluecore enables eCommerce marketers to create and distribute personalized triggered emails with speed and precision, dynamically reacting to customer behaviors and catalog changes.

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Showing 7 Bluecore reviews
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Bluecore review by Lisa L. W.
Lisa L. W.
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Verified Current User
Review Source

"Bluecore for Behavioral Marketing Triggers"

What do you like best?

Bluecore unifies customer and catalog data to craft email marketing triggers that convert. We can easily and effectively tailor the customer experience with unique product recommendations, dynamic content and personalized offers.

What do you dislike?

Originally we had a more dedicated team and since then structure has changed. While we can rely on the design team to get updates done, we now are able to make creative updates on our own and are encouraged to do so.

Recommendations to others considering the product

Learn as much as you can to fully utilize Bluecore as the options are pretty phenomenal. Take advantage of A/B testing.

What business problems are you solving with the product? What benefits have you realized?

We are able to automate actions across channels plus generate audiences and
 campaigns in seconds. I love having this amount of data at my fingertips to create unique and custom triggers for our customer segments.

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Bluecore review by Greg B.
Greg B.
Validated Reviewer
Review Source

"Innovative behavioral-based behavioral triggers and more"

What do you like best?

BlueCore has allowed us very granular access to implementable user insights and smart segmentation, including the ability to port audiences to other platforms such as Google Ads, which has helped refine our ad spend and targeting.

What do you dislike?

While the tools are intuitive, there is a learning curve to be able to utilize them fully.

Recommendations to others considering the product

Do it, you won't regret it.

What business problems are you solving with the product? What benefits have you realized?

We've gained greater nimbleness in terms of targeting and identifying customers based on CLV and projected behavioral likelihood.

What E-Commerce Tools solution do you use?

Thanks for letting us know!
Bluecore review by User in Apparel & Fashion
User in Apparel & Fashion
Validated Reviewer
Verified Current User
Review Source

"Blue core helps target customers but requires management"

What do you like best?

Bluecore has been helpful to use email campaigns (price decrease, new merchandise, abandon cart, etc.) to target and retarget customers. They provide analytics on the different tactics to understand conversion, unsubscribe rate, opens, etc. The data can also be exported and analyzed further. Recently, they have been proactive in recommending changes to the email campaign tactics and has made great suggestions.

What do you dislike?

Their email reports often are not working, is missing information, or do not populate correctly so you have to go to the dashboard to pull accurate information. The dashboard itself however is great once you are logged into your user account.

What business problems are you solving with the product? What benefits have you realized?

Bluecore has helped us retarget customers who have shopped but left the site and also bring back customers after their first purchase.

Bluecore review by User in Sporting Goods
User in Sporting Goods
Validated Reviewer
Review Source

"Bluecore was our favorite choice"

What do you like best?

The ease of the interface was very simple and user friendly. Creation of email templates was hassle free.

What do you dislike?

Honestly, none that I can think of off the top of my head.

What business problems are you solving with the product? What benefits have you realized?

We learned that over time this product was for us in terms of Cart Abandonment emails. Even with Browse Abandonment. We hit a level where we could tell which emails were working from all over the world.

The benefits we have seen are anywhere from the design, look, and feel of the emails we are sending out to our customers or future customers, coming back in and purchasing the product they left behind.

Bluecore review by User in Retail
User in Retail
Validated Reviewer
Verified Current User
Review Source

"Amazing product"

What do you like best?

Ease of use. For years it's taken me over 2 years to launch retargeting marketing campaigns for email. With a simple pixel based integration, we were up and running!

What do you dislike?

limitations with creative concepting and few integrations with ESPs

Recommendations to others considering the product

identify if they are in talks of integration with your ESP.

What business problems are you solving with the product? What benefits have you realized?

Leverage personalized content to generate higher engagement via email.

Bluecore review by User in Retail
User in Retail
Validated Reviewer
Review Source

"New to Bluecore"

What do you like best?

Our Onboarding Manager made the transition to Bluecore incredibly delightful. The platform is very user friendly and the reporting could not be clearer.

What do you dislike?

The hand-off from onboarding to account management has been rough - we have had to shift our expectations for communications and training as we get settled.

What business problems are you solving with the product? What benefits have you realized?

We have migrated a number of our triggered messages to Bluecore to make use of the flexible functions and easy UI. The campaign reporting is incredibly transparent, which has made the transition quite easy.

Bluecore review by User in Retail
User in Retail
Validated Reviewer
Review Source

"Better solutions out there for the money"

What do you like best?

It's a fairly straightforward simple software you can use to achieve your email marketing goals.

What do you dislike?

All of the features are pretty bare. They do the minimum and allow you to get by with your campaigns.

Recommendations to others considering the product

Look for a better software

What business problems are you solving with the product? What benefits have you realized?

Order confirmation emails and browse abandonment

Kate from G2 Crowd

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