Blueshift

Blueshift

(25)
4.5 out of 5 stars

Cross-Channel Marketing Automation combined with AI-Powered Recommendations for email, websites and mobile apps. Powered by a 360-degree Customer View.

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Blueshift review by <span>Natasha R.</span>
Natasha R.
Validated Reviewer
Verified Current User
Review Source

"Dynamic Data-Drive Service and Automated Platform "

What do you like best?

I truly appreciate the diligence and effort put forth by the Blueshift team. We needed to get this launched before our contracted ended with Salesforce and saw a whole team effort on the Blueshift side. Not only were they willing to help us through any problems, but they were quick, friendly and very knowledgeable.

What do you dislike?

There's some confusing language when it comes to filtering/segmenting your audience. I still have not become familiar with it myself and tend to second guess myself. However, a responsive support team has been my savior.

Also, your not able to file campaigns, segments, etc. I believe that approach could be fixed rather quickly because it shouldn't take much lift in the UI. Again, I was coming from Salesforce where everything can be dropped into folders for organization and quick usability. My suggestion here would be to focus more on the UI and usability for consumers before adding additional features that may only drive more confusion.

What business problems are you solving with the product? What benefits have you realized?

With Blueshift being a top-notch data and automation platform, we've been able to utilize their capabilities to better align with our Ecommerce goals. As mentioned, we were using Salesforce prior and already had transaction capabilities along with downstream marketing and triggered campaigns. The logic within Blueshift is more intuitive and easy to transition onto. We wanted to migrate off Salesforce due to high cost and business acquisitions. Being apart of Blueshift allowed other business units to be built into our services -- for a low cost. This gave us the ability to focus more on our digital flow, i.e. Cart and finally have a holistic view in the digital space. We have yet to integrate all of their features and capabilities but we'll be moving towards that this year!

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Blueshift review by <span>Lauren R.</span>
Lauren R.
Validated Reviewer
Verified Current User
Review Source

"Responsive, personalized support, flexible product "

What do you like best?

Blueshift offers our team consistent. responsive and personalized support. The team is receptive to customer feedback and iterates new features and enhancements that help our team move more efficiently and intelligently. As a result, they've paved a promising product roadmap, rich with improvements and features for teams with growth goals, such as A/B testing, advanced segmentation and performance attribution, as well as a flexible API.

What do you dislike?

Having used Marketo, HubSpot, and MailChimp prior to using Blueshift, I can attest that Blueshift is function-first.The product has a fairly bare bones UI that is not immediately intuitive to navigate. This is most apparent when onboarding new users. Although, once you know how to do something or get somewhere, the limited design is not an issue, and is in fact, an enhancement that allows for fewer steps to execute a campaign than in other tools.

What business problems are you solving with the product? What benefits have you realized?

We optimize production time with features like Shared Assets and Advanced Segmentation, and improve our customer experience with dynamic personalization through Liquid filters.

What Marketing Automation solution do you use?

Thanks for letting us know!
Blueshift review by <span>Lauren H.</span>
Lauren H.
Validated Reviewer
Verified Current User
Review Source

"The Smart Marketing Platform for Data-Driven Businesses "

What do you like best?

I like that I can go into the dashboard and view metrics that are important to my business for email success. Also, the ability to track email template performance alongside campaign performance has provided actionable insights for our business.

What do you dislike?

Some of the newest updates have been rolled out with little communication and I find myself discovering them on my own versus being told about them.

Recommendations to others considering the product

If you are looking for a method of utilizing data to drive your email marketing efforts, this is the platform for you. It goes beyond the normal email send and allows marketers to apply data to provide customers content and/or communications as they need them.

What business problems are you solving with the product? What benefits have you realized?

Our main problem was the ability to provide our customers personalized content and at scale. With BlueShift we are able to share our top content with customers who will find it relevant to their experience on our site.

Blueshift review by <span>Kristy N.</span>
Kristy N.
Validated Reviewer
Verified Current User
Review Source

"Agile Automation Solution "

What do you like best?

Team - I've been super impressed by the team and the speed at quick they execute. They take feedback and iterate quickly. They also have a great support structure, tickets get resolved within a couple hours, which is really unique in my past experience with Responsys, Vero and Marketo. The team is also super knowledgeable about their product and are able to help through any roadblocks we run into.

Data - We currently leverage the segment.io to blueshift data integration and it's been great so far. This has enabled us to launch emails quickly based on behaviors our users have taken and allows for flexibility in segmentation. The way in which data is stored in Blueshift also enables us to build algorithms and build quick segments based on our product catalog.

Flexibility

We came to Blueshift after using Responsys and the tool has enabled us to launch campaigns quickly.

What do you dislike?

The UI isn't great and they are making improvements on this takes a backseat to new features. Organization is difficult in the tool as it's basically a list of campaigns with no folder or tagging structure.

The segmentation tool isn't entirely intuitive. Typically we're building pretty complex segments and building 10 inclusions/exclusions can suck up a good amount of time. Also, the language in the segmentation tool can be confusing. I still second guess myself after being in the tool almost a year now.

Reporting isn't great yet. You get basic reporting but can't aggregate or tag different campaigns. At this point the reporting the tool offers is a giant spreadsheet. You basically have to download or copy/paste and do all the manipulation within excel.

What business problems are you solving with the product? What benefits have you realized?

More timely and relevant communications for prospective and existing customers.

Blueshift review by <span>Carmen S.</span>
Carmen S.
Validated Reviewer
Verified Current User
Review Source

"Great customer data platform "

What do you like best?

Blueshift is very flexible and is continuously making improvements to their platform to help meet our business needs. We have only been with the platform a couple of months now and there have already been a few instances where they have added features to their platforms, per our request, to help facilitate the setup of our campaigns.

I’ve also had a great experience with their account reps who are very responsive and are quick to act on any issues that may arise.

Overall, very hands-on approach!

What do you dislike?

Overall, I have had a great experience with the platform as it is very intuitive for the most part. However, it would be great to have more enhanced reporting tools to better visualize the data within the platform.

Recommendations to others considering the product

If you are looking for a powerful data-driven platform that allows for highly targeted customer communications, Blueshift is a great choice.

What business problems are you solving with the product? What benefits have you realized?

We were struggling to ramp up our personalization and targeting due to limited capabilities with our previous ESP. Now, we use Blueshift as our primary CRM platform. Their ability to integrate our data streams to trigger campaigns and create customer segments has allowed us to optimize our communications to be more targeted, relevant, and drive higher engagement.. They are a great customer data platform with data stored at a customer level, which allows us to better segment and activate this data using simple non-sql selection criteria.

Blueshift review by <span>Jeffrey H.</span>
Jeffrey H.
Validated Reviewer
Verified Current User
Review Source

"Powerful, flexible platform and a personal touch"

What do you like best?

Blueshift has the most flexibility and customization capabilities out of some 20 different email platforms we evaluated. We pass in a ton of relevant data, and are able to filter, segment, and trigger email streams with ease on over 50 parameters and millions of users in our list. The platform is fast and the team is technically proficient.

I've have also had strongly positive experiences with their account reps. They are responsive and willing to entertain all of our product enhancement and feature requests, no matter how zany.

What do you dislike?

As power users of the platform, there have been occasional instances of data syncing issues or automated stream glitches. The team has always been quick to respond however and has worked with urgency to resolve any issues when they've arose.

Recommendations to others considering the product

Blueshift has a lot of power and customization, I would recommend as a platform that you can grow from a simple communication strategy to a sophisticated one with multi channel logic.

What business problems are you solving with the product? What benefits have you realized?

We use Blueshift as our primary communications platform for multiple channels with customers of our financial product. The ability to integrate our data streams for triggering events or customer segmentation has been invaluable in reducing manual effort, increasing our customer touch points and engagement, as well as opening up new services to our users, such as real-time transaction alerts.

Blueshift review by <span>Josh F.</span>
Josh F.
Validated Reviewer
Verified Current User
Review Source

"Best Customer Data Platform Available"

What do you like best?

Blueshift's technology is rock solid. Everything is fast, flexible and scales with ease. The platform allows for great flexibility and make complex marketing initiatives simple. I personally researched over 30 different customer data platforms and Blueshift was head an shoulders above the rest. They are a smart, tech focused team that have built a world class product.

What do you dislike?

I wish the platform supported more analytic capabilities and activation across other marketing exchanges. I know they are always improving the platform and release new features regularly so I'm confident they will include these in the upcoming roadmap.

What business problems are you solving with the product? What benefits have you realized?

Blueshift allowed us to have a true wholistic view of our customers without having to change our data structures or process. In addition, the CRM capabilities are top notch and allowed us to personalize at a granular level at lighting speed.

Blueshift review by Administrator
Administrator
Validated Reviewer
Verified Current User
Review Source

"A Powerful Tool for Intelligent Marketing"

What do you like best?

Of all the platforms we evaluated, Blueshift's technology and out-of-box algorithms really stood apart from the rest. The team was accommodating and accessible through the onboarding process, which was extremely important for a small team like ours. They've also created custom solutions for our team based on our priorities and they've done so in a timely manner.

The platform really bridges the gap between being incredibly powerful and being intuitive and user friendly, which has made it easy to get multiple members of our team up and running with Blueshift in a short matter of time. Having this technology at our disposal has allowed us to provide a personalized experience to our users and move the needle on important metrics, without having to dedicate tons of engineering resources.

What do you dislike?

We've experienced a few glitches with deliverability and reporting, but the team is always very quick to respond and troubleshoot.

What business problems are you solving with the product? What benefits have you realized?

We are trying to retain our customers by providing a more personalized user experience. With Blueshift's out of the box and custom algorithms, we have the ability to test at a much faster pace. It give our marketing team the tools they need to experiment and drive results.

Blueshift review by <span>Divya M.</span>
Divya M.
Validated Reviewer
Verified Current User
Review Source

"Data-driven marketing platform with travel specific features"

What do you like best?

Customer Segments + Recommendations Tool - We have integrated Segment.io to Blueshift and it has helped with automating and personalizing our retargeting efforts. The true value of Blueshift was realized when we could launch triggered marketing campaigns targeted to specific segments based on a user's behavior onsite, and deliver relevant personalized content using the recommendations tool.

Customer Support - The team at Blueshift is extremely knowledgeable about their product and very open to feedback. I've been super impressed with their turnaround time and responsiveness. They are also not hesitant to listen to our specific needs and work with us to introduce new features.

What do you dislike?

Onboarding: Onboarding can take a while and certain features like segment filters aren't very intuitive. However, I loved the fact that they set up regular calls with a dedicated account lead to help with initial difficulties.

Reporting: While Blueshift certainly has helped with reporting and tracking, it is still very basic and it would be great to see more in-built customizations starting with tagging campaigns. At this point, you still need to download data on to excel to work on it.

What business problems are you solving with the product? What benefits have you realized?

Personalization, automated email marketing, segmented retargeting with dynamic content and overall email lifecycle marketing.

While looking for a solution for us, it was important that the platform offered hotel and travel-specific features, like segmenting users based on data like search dates, location or hotel type. Blueshift was one of the only platforms that was able to do this and continues to work with us to introduce features that work for our specific needs.

Blueshift review by <span>Rebecca S.</span>
Rebecca S.
Validated Reviewer
Verified Current User
Review Source

"Very flexible platform & excellent customer service"

What do you like best?

Using Blueshift has allowed us to introduce very bespoke personalisation & automation across all of our customer comms. The personlisation studio in a particular is extremely useful for allowing us to test different methods of personlisation to find which is the most effective. It's also a very user friendly system, and easy to create campaigns & manage users, whatever the level of complexity of the campaign.

What do you dislike?

To be honest, not much. We've run into some snags but the team have been really quick to resolve them for us.

What business problems are you solving with the product? What benefits have you realized?

We've got a large customer base and an unusual commercial model. Deliverying personalised comms to this base has been very tricky and we found it difficult to find a partner as most comms software platforms are geared up for straightforward e-commerce businesses, Because Blueshift is more flexible we've been able to solve these issues. Now nearly half of everything we send is personalised to some extent - this in turn has results in a big uplift in revenue from these channels.

Blueshift review by <span>Kevin J.</span>
Kevin J.
Validated Reviewer
Verified Current User
Review Source

"My Experience with Blueshift"

What do you like best?

Their hands-on approach! Blueshift is very customer focused. They want to ensure that we're getting the most out of the product and that they're doing everything they can. I've worked with providers in the past who promised dedicated teams and failed to deliver.

What do you dislike?

We've only had a few minor issues in the past with Blueshift but they've addressed them all. They made a lot of upgrades at the start of the year and it's really shown.

Recommendations to others considering the product

As an email marketer with 6+ years of experience, I've never worked with a better provider. They are always innovating the product, making sure we're educated on new features, and have really helped us deliver one-to-one messaging. We've seen our engagement drastically improve. They're also very hands-on and we have weekly calls with them.

What business problems are you solving with the product? What benefits have you realized?

We were looking to ramp up our personalization and Blueshift really delivered on their promise. They were able to help us create custom algorithms that addressed the needs of our users regardless of what stage in their career they were in. We've seen engagement double within a year.

Blueshift review by <span>Cecilia L.</span>
Cecilia L.
Validated Reviewer
Verified Current User
Review Source

"An out-of-the box solution with high flexibility and customization!"

What do you like best?

This system is exactly what we have been looking for in order to scale up and automate our marketing activities towards existing customer base. The segmentation engine is great and easy-to-use for a marketer. We also like the product recommendation engine! No other potential provider could offer a solution like this!

What do you dislike?

Different time zones means early/late meetings, but still it works well since the customer service is great and Blueshift offer multiple customer service channels to use.

Recommendations to others considering the product

These guys know what they are doing! The best marketing automation system we could find during our benchmark.

What business problems are you solving with the product? What benefits have you realized?

We want to activate our existing customer base to a greater extent! Examples of some KPIs we want to improve is #Buyers, #Bought items/customer, CLTV, Churn rate.. We have just launched our first campaign and it's too early to see some results, but I'm confident the results will appear within short! :)

Blueshift review by <span>Bharat G.</span>
Bharat G.
Validated Reviewer
Verified Current User
Review Source

"Very intuitive interface and powerful capabilities"

What do you like best?

The ease of using complex events and data points from our mobile and desktop website behaviour. The power of the tool comes in when we are able to re-target, create very specific campaigns for different segments and further create custom Product Recommendations. The most useful part of partnering with Blueshift is that our marketing team doesn't have to rely on the tech team to make complex changes.

What do you dislike?

We, at times need to see reports of combination of multiple campaigns. This is difficult to visualise within the tool but can be done by downloading data.

Recommendations to others considering the product

For retail marketers this is a very good tool. This makes life much simpler for creating automated campaigns.

What business problems are you solving with the product? What benefits have you realized?

Personalisation, Email and App retargeting, On web personalisation.

Blueshift review by <span>Russell M.</span>
Russell M.
Validated Reviewer
Review Source

"Excellent email marketing and retargeting software"

What do you like best?

Blueshift has proved an excellent fit our email retargeting needs. Its events can be easily integrated into web and native mobile products, and used to build a full understanding of the user and browse behavior. Once we have this, we can create tailored campaigns with a high degree of granularity (targeting users by behavior, and setting a wide variety of campaign parameters and logic).

Their email template editing shows an instantaneous preview, which makes email creation a quick and painless task. Their recommendations algorithm makes use of the behavior of the user and other users to build well tailored product recommendations.

Their support is quick, responsive, and helpful. If a product fix needs to be made this usually comes quickly.

We would recommend Blueshift without hesitation.

What do you dislike?

Occasional bugs in email template editing (output doesn't match editor), and no editor for recommendations, which can make the criteria a bit opaque. However their staff are responsive in making recommendation algorithms to suit individual requirements.

What business problems are you solving with the product? What benefits have you realized?

Retargeting users with suggestions and tailored content based on their in-product behavior. We have seen a good uptick in re-engaged users and transactions made.

Blueshift review by <span>Linda W.</span>
Linda W.
Validated Reviewer
Verified Current User
Review Source

"Still getting started, but very promising tool"

What do you like best?

This is a very powerful tool. We're looking at a lot more options for marketing campaigns and promotions that we couldn't implement so far because of lacking data. The Blueshift team is really helpful and making a big effort to get us up to speed quickly.

What do you dislike?

Some of the features are still being developed and improved. But that's probably also a good thing: as it seems the team is very open to requirements and suggestions from their customers, and is trying to implement what is really needed from a customer perspective.

What business problems are you solving with the product? What benefits have you realized?

Our objective is to get more insights about our prospects and clients, and use Blueshift for much more personalized communication. We're still in the setup phase, but looking forward to seeing the results of our first campaigns.

Blueshift review by Administrator in Internet
Administrator in Internet
Validated Reviewer
Verified Current User
Review Source

"Excellent, customizable, cross-channel personalization platform"

What do you like best?

Blueshift is a fantastic product. It entails everything that we have been looking for in a marketing automation system (excellent recommendation engine, segementation tool, canvas builder and follow up possibilities) and has completely changed the way we work. Moreover, I highly appreciate Blueshift's flexibility and adaptability when meeting our many different requests. Blueshift really understands our needs and I see our collaboration as extremely beneficial for our business.

What do you dislike?

The only problem is the time zone differences. But Blueshift has been very collaborative in trying to make this work, taking early early phone calls and replying quickly on email inquireis.

What business problems are you solving with the product? What benefits have you realized?

With this system, we are solving fundamental previous problems of seamlessly communicating with our customers in relevant manner. We see super great results on every activity run through Blueshift. Blueshift has really changed how our Marketing team as well as our entire company as a whole work - now being able to super fast create real value for our customers and business.

Blueshift review by <span>Benjamin J.</span>
Benjamin J.
Validated Reviewer
Verified Current User
Review Source

"Happier customers and saving on support costs with Blueshift's lifecycle communications"

What do you like best?

It's a powerful platform providing deep configurability and extensive capabilities with building campaigns and customer segments. The detailed and responsive application and technical support have been very helpful.

What do you dislike?

It was tedious at times to come onboard with the platform and we ran into occasional technical challenges. Variable management is manual so is time consuming across many templates.

Recommendations to others considering the product

Onboarding might take a bit long with some unexpected technical issues, but the team is very helpful and reacts quickly to problems and questions, so the initial difficulties definitely pays off.

What business problems are you solving with the product? What benefits have you realized?

Blueshift allows us to deliver the right message at the right time and on the right channel, from lifecycle communications to transactional and one-off marketing promotions.

Blueshift review by User in Internet
User in Internet
Validated Reviewer
Verified Current User
Review Source

"Good and moving towards Great"

What do you like best?

I love the dashboard views and how easy it is to keep an eye on the health of your campaigns. Their workflow interface is very easy to use, and I love seeing in real time the changes when I edit the source code for a template.

What do you dislike?

Navigating through the dashboards can be frustrating, as when you click to view more details, and then want to go back, you are taken to the main view again. If you had done any sorting or were looking at anything but active campaigns, you have to re-sort.

They don't have a good way to easily change out templates for testing. You can add more iterations, but to remove a failed template, you have to re-create or clone the whole workflow.

What business problems are you solving with the product? What benefits have you realized?

They have provided the solution for sending out and testing our marketing email campaigns. With the ease of their interface, we now can run many more tests than before, and set them up faster.

Blueshift review by <span>Bi Ying W.</span>
Bi Ying W.
Validated Reviewer
Review Source

"Really great account support"

What do you like best?

The team is very responsive and open to our feedback to making their product better. The segmentation and personalisation capabilities are really quite advanced and we are continuously experimenting with them to make our campaigns better.

What do you dislike?

The email builder still has a long way to go. They recently introduced a drag and drop option, which is great, but does not leverage on their personalisation capabilities. A better template creation UI would be a huge improvement.

Recommendations to others considering the product

You will need a pretty strong data and engineering team. Blueshift can be quite heavy to set up and we had some engineering support built up over the last few months to truly make use of all the capabilities that they have provided us.

What business problems are you solving with the product? What benefits have you realized?

The main thing that we're trying to solve is getting the right products in front of the right customers. Blueshift seems to be well set up to be able to handle that.

Blueshift review by <span>Gwen R.</span>
Gwen R.
Validated Reviewer
Review Source

"Powerful CRM with great capabilities and integrations"

What do you like best?

Integrations with various tools and software. It's extremely powerful and the things we're able to do with this tool are impressive. Product push, FB syndication and segmentations are one of my favourite characteristics.

What do you dislike?

No Slack integration at present and although it's powerful it still requires time to master the tool. It's not as user friendly as other tools like Customer.io which I've used in the past. It seems it takes more time to execute some actions and not everything is explained (thankfully there's a great support team)

Recommendations to others considering the product

Make sure you spend some time understanding the tool, have their support explain really well what things do and spend some time reading the documentation.

What business problems are you solving with the product? What benefits have you realized?

CRM, marketing automation, social ads

Blueshift review by <span>Anirban D.</span>
Anirban D.
Validated Reviewer
Verified Current User
Review Source

"Personalization & Automation defined growth"

What do you like best?

With Blueshift we have been able to automate and personalise comm. to various subsets of audiences across channels in real-time coupled with relevant recommendations

What do you dislike?

To be honest, not much. We have faced few glitches over time with execution, which followed a quick response and solution from support

What business problems are you solving with the product? What benefits have you realized?

The aim is to have a 360° view of the customers' behaviour and accordingly sell the right product, to the right customer, at the right time. We have been able to chart a growth of 5x in customer bookings with a deeper sense of personalisation.

Blueshift review by <span>Sonia P.</span>
Sonia P.
Validated Reviewer
Review Source

"A well designed platform that's delivers "

What do you like best?

(1) Its support for segment integration ensured we hit the ground running were able to take our 1st set of campaigns live in no time

(2) Omni-channel support (email, mobile push notifications) provides a consolidated platform for reaching our customers across devices

(3) Blueshift have been open to deep customizations such as integration w/ our product based recommendation APIs

(4) Apart from the platform, everyone at Blueshift starting from the founders are eager to share their expertise, experiences and insights towards making their customers successful

What do you dislike?

Early on, as they were growing and scaling their platform, we had experienced some bugs / issues; has been pretty stable ever since

What business problems are you solving with the product? What benefits have you realized?

We have been able to accurately identify customers segments at various levels of intent and reach out to them w/ personalized messaging.

Blueshift review by Administrator in Consumer Goods
Administrator in Consumer Goods
Validated Reviewer
Review Source

"Powerful platform for 1:1 Customer Marketing "

What do you like best?

The flexibility of this platform is unmatched. I vetted over ten different customer data platforms and CRM tools for marketing automation before making our decision, and Blueshift was the only one that would fit our unique business model. Blueshift was the only platform that we knew could scale with our business while providing us with the level of insight we have been searching for when it comes to email marketing.

What do you dislike?

There have been occasional issues with the UI. However they are constantly improving the platform and releasing new updates so I don't anticipate this to be ongoing.

What business problems are you solving with the product? What benefits have you realized?

We use Blueshift as our primary communication tool for email and push notifications. This is by far the most nimble platform we have used regarding the setup and launch of lifecycle campaigns for our customers. We now have lifetime data directly tied to our marketing channels allowing us to segment our customer base like never before.

Blueshift review by Administrator in Telecommunications
Administrator in Telecommunications
Validated Reviewer
Verified Current User
Review Source

"Excellent!"

What do you like best?

The functionality of the system is extremely impressive. We have really managed to personalise our customer engagement strategies thanks to the endless combinations that Blueshift offers. I am also very happy with the support of Blueshift - always answers within a very short time and provides a great customer service.

What do you dislike?

I don't really dislike anything about this software, there can always be improvements of course, but really have nothing to complain about!

What business problems are you solving with the product? What benefits have you realized?

As a business, we are trying to find ways to increase customer retention, as well as, personalise customer flows and customer journeys. So far I can say we are already seeing results in terms of engagement and revenue.

Blueshift review by <span>Jeffrey P.</span>
Jeffrey P.
Validated Reviewer
Verified Current User
Review Source

"Great product and getting better."

What do you like best?

Blueshift has allowed us to execute almost all of our complex campaigns. When there is something we can't do they step up and add the functionality that is needed.

What do you dislike?

There have been some minor hiccups as they scale their product. Having worked with a ton of different ESPs and other marketing platforms this is not unexpected.

What business problems are you solving with the product? What benefits have you realized?

We are trying to engage our every growing and diverse audience through storytelling and personalization.

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