Blueshift

Blueshift

(21)
4.5 out of 5 stars

Cross-Channel Marketing Automation combined with AI-Powered Recommendations for email, websites and mobile apps. Powered by a 360-degree Customer View.

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Blueshift review by <span>Lauren H.</span>
Lauren H.
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What do you like best?

I like that I can go into the dashboard and view metrics that are important to my business for email success. Also, the ability to track email template performance alongside campaign performance has provided actionable insights for our business.

What do you dislike?

Some of the newest updates have been rolled out with little communication and I find myself discovering them on my own versus being told about them.

Recommendations to others considering the product

If you are looking for a method of utilizing data to drive your email marketing efforts, this is the platform for you. It goes beyond the normal email send and allows marketers to apply data to provide customers content and/or communications as they need them.

What business problems are you solving with the product? What benefits have you realized?

Our main problem was the ability to provide our customers personalized content and at scale. With BlueShift we are able to share our top content with customers who will find it relevant to their experience on our site.

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Blueshift review by <span>Kristy N.</span>
Kristy N.
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Agile Automation Solution

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What do you like best?

Team - I've been super impressed by the team and the speed at quick they execute. They take feedback and iterate quickly. They also have a great support structure, tickets get resolved within a couple hours, which is really unique in my past experience with Responsys, Vero and Marketo. The team is also super knowledgeable about their product and are able to help through any roadblocks we run into.

Data - We currently leverage the segment.io to blueshift data integration and it's been great so far. This has enabled us to launch emails quickly based on behaviors our users have taken and allows for flexibility in segmentation. The way in which data is stored in Blueshift also enables us to build algorithms and build quick segments based on our product catalog.

Flexibility

We came to Blueshift after using Responsys and the tool has enabled us to launch campaigns quickly.

What do you dislike?

The UI isn't great and they are making improvements on this takes a backseat to new features. Organization is difficult in the tool as it's basically a list of campaigns with no folder or tagging structure.

The segmentation tool isn't entirely intuitive. Typically we're building pretty complex segments and building 10 inclusions/exclusions can suck up a good amount of time. Also, the language in the segmentation tool can be confusing. I still second guess myself after being in the tool almost a year now.

Reporting isn't great yet. You get basic reporting but can't aggregate or tag different campaigns. At this point the reporting the tool offers is a giant spreadsheet. You basically have to download or copy/paste and do all the manipulation within excel.

What business problems are you solving with the product? What benefits have you realized?

More timely and relevant communications for prospective and existing customers.

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Blueshift review by <span>Carmen S.</span>
Carmen S.
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Great customer data platform

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What do you like best?

Blueshift is very flexible and is continuously making improvements to their platform to help meet our business needs. We have only been with the platform a couple of months now and there have already been a few instances where they have added features to their platforms, per our request, to help facilitate the setup of our campaigns.

I’ve also had a great experience with their account reps who are very responsive and are quick to act on any issues that may arise.

Overall, very hands-on approach!

What do you dislike?

Overall, I have had a great experience with the platform as it is very intuitive for the most part. However, it would be great to have more enhanced reporting tools to better visualize the data within the platform.

Recommendations to others considering the product

If you are looking for a powerful data-driven platform that allows for highly targeted customer communications, Blueshift is a great choice.

What business problems are you solving with the product? What benefits have you realized?

We were struggling to ramp up our personalization and targeting due to limited capabilities with our previous ESP. Now, we use Blueshift as our primary CRM platform. Their ability to integrate our data streams to trigger campaigns and create customer segments has allowed us to optimize our communications to be more targeted, relevant, and drive higher engagement.. They are a great customer data platform with data stored at a customer level, which allows us to better segment and activate this data using simple non-sql selection criteria.

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Blueshift review by <span>Jeffrey H.</span>
Jeffrey H.
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What do you like best?

Blueshift has the most flexibility and customization capabilities out of some 20 different email platforms we evaluated. We pass in a ton of relevant data, and are able to filter, segment, and trigger email streams with ease on over 50 parameters and millions of users in our list. The platform is fast and the team is technically proficient.

I've have also had strongly positive experiences with their account reps. They are responsive and willing to entertain all of our product enhancement and feature requests, no matter how zany.

What do you dislike?

As power users of the platform, there have been occasional instances of data syncing issues or automated stream glitches. The team has always been quick to respond however and has worked with urgency to resolve any issues when they've arose.

Recommendations to others considering the product

Blueshift has a lot of power and customization, I would recommend as a platform that you can grow from a simple communication strategy to a sophisticated one with multi channel logic.

What business problems are you solving with the product? What benefits have you realized?

We use Blueshift as our primary communications platform for multiple channels with customers of our financial product. The ability to integrate our data streams for triggering events or customer segmentation has been invaluable in reducing manual effort, increasing our customer touch points and engagement, as well as opening up new services to our users, such as real-time transaction alerts.

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Blueshift review by <span>Josh F.</span>
Josh F.
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What do you like best?

Blueshift's technology is rock solid. Everything is fast, flexible and scales with ease. The platform allows for great flexibility and make complex marketing initiatives simple. I personally researched over 30 different customer data platforms and Blueshift was head an shoulders above the rest. They are a smart, tech focused team that have built a world class product.

What do you dislike?

I wish the platform supported more analytic capabilities and activation across other marketing exchanges. I know they are always improving the platform and release new features regularly so I'm confident they will include these in the upcoming roadmap.

What business problems are you solving with the product? What benefits have you realized?

Blueshift allowed us to have a true wholistic view of our customers without having to change our data structures or process. In addition, the CRM capabilities are top notch and allowed us to personalize at a granular level at lighting speed.

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Blueshift review by <span>Rebecca S.</span>
Rebecca S.
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What do you like best?

Using Blueshift has allowed us to introduce very bespoke personalisation & automation across all of our customer comms. The personlisation studio in a particular is extremely useful for allowing us to test different methods of personlisation to find which is the most effective. It's also a very user friendly system, and easy to create campaigns & manage users, whatever the level of complexity of the campaign.

What do you dislike?

To be honest, not much. We've run into some snags but the team have been really quick to resolve them for us.

What business problems are you solving with the product? What benefits have you realized?

We've got a large customer base and an unusual commercial model. Deliverying personalised comms to this base has been very tricky and we found it difficult to find a partner as most comms software platforms are geared up for straightforward e-commerce businesses, Because Blueshift is more flexible we've been able to solve these issues. Now nearly half of everything we send is personalised to some extent - this in turn has results in a big uplift in revenue from these channels.

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