What do you like best?
What I love about Blurb is that it brings book publishing to the masses! In this digital age where we never look at our photos after we've taken them, Blurb makes it so easy to make a great family album or record a special event with ease and then order it as a lovely gift for a loved one.
What do you dislike?
In the past I tried to use the InDesign merging option with Blurb, I'm not sure if this feature still exists as I haven't looked at it lately but despite being a professional designer with knowledge of pagination and imposition and what not I still managed to screw up the pagination so that my pages were out of order. I think what was unclear was that it is not made clear how many pages are added at the beginning and end of the book for Blurb's end pages and that's where I went wrong.
However, other than that minor hiccup which could very well have been user error it worked fine.
Recommendations to others considering the product
Blurb can be used to create practically anything, a beautiful wedding album, family photo album, workplace manual, cookbook, memoir etc etc etc. It really is up to your imagination to what you create. The free software that comes with it 'Bookwright' is easy to use and straightforward to understand. This is definitely a great option for anyone considering self-publishing. They have also been around for a long time - I've used them on and off for years whenever I needed to create a book and they are constantly improving, so they are a great option for someone looking for a stable company that knows what they are doing.
What business problems are you solving with the product? What benefits have you realized?
The benefit of Blurb is that now anyone can publish a book of their choosing whether it be a short story, children's book, photo album or cook book. Their free software makes it very easy if you are not computer savvy and if you are then you can go nuts with the design and enjoy it regardless.