What do you like best?
This tool is simple yet genius. It allows me to follow up on outbound emails without having to keep a running list on paper or having to keep those items sitting in my gmail inbox and contributing to visual clutter. Rather, I can send out an email that I am expecting or need a reply to and then set a "Boomerang" for a week if no reply has come in. This helps me look extremely organized to my colleagues.
What do you dislike?
To be honest, I do not have any dislikes for this product. I suppose that finding the "outbox" - that is, messages marked for Boomerang - can be a bit confusing, but I rarely need to check on those messages or amend them anyway.
Recommendations to others considering the product
I would recommend Boomerang without hesitation. It is so easy to install/ use and really alleviates the burden of having to keep track of all sent emails awaiting a response. There is virtually no learning curve or "implementation" required, so it is really a no brainer to download this plug in and begin using it right away. Your colleagues will be impressed with your level of follow-up!
What business problems are you solving with the product? What benefits have you realized?
This has helped me to manage follow-up on outstanding items, particularly when the outstanding piece of communication is on someone else's end and I need to remember to check in with them after a certain period of time (i.e.: a week). Boomerang serves as a reminder to check in with that person; it helps me to keep on top of these outstanding items and helps me to hold others accountable, too.