BoomTown has a lot of great features such as integrating leads from other sources. Lets you know which leads are actively looking, renewed interest and have updated important information on account. Have the ability to do lead nurturing emails and sequences, automate tasks and other tools great for sales.
Great for building email sequences.
Great for tracking tasks and to-do's.
Ability to tag and filter leads as needed.
Can be used with other lead generation tools.
Track all lead activity such as emails opened, searches and more.
All new email e-alerts are automatically set to daily. This may be a feature that brokers/team leaders have the option to change, but individual agents/users do not.
When automatically assigning leads to agents, there is no lead scoring tool used before assigning leads. This is an important feature that should be sought after especially for large teams.
All emails sent from BoomTown are not logged with leads. Only individually sent or blasts are logged. Any emails from sequences or alerts are not noted, which should be.
Tool used for knowing if an email has been opened or read is not the most accurate. Some leads don't have the ability to know, which probably has something to do with the leads email provider. Noticed that this is mostly from Microsoft email accounts.
No way to CC alerts to other accounts or non-users, at least not on a user level.
No way to control emails sent from application going into lead's Spam. Not sure if this has something to do with BoomTown itself or email providers.
When leads are transferred from an old/deleted user, their label is automatically set to New, but registered date stays the same. It can be hard to know if a new lead has been transferred because they don't always show on the first page in lead central if set view isn't manipulated correctly.
Lead generation is mainly focused on Buyers, and is hard to identify and generate Seller leads unless certain campaigns or tools used for this specific reason. As an ISA, I was suppose to be apart of a beta testing for a Seller Lead Generation Tool they were incorporating, but it never happened and was about 2 years ago when I was first asked about participating.
BoomTown is mainly for those looking to generate Buyer leads, but it can be integrated with many other lead generation tools. Does not have an in-app dialer, but does have the ability to be integrated with Mojo Dialer.
BoomTown is used to generate new leads and then convert them into real estate sales. Leads are not always the best quality (not exactly BoomTown's fault), and can be "unfair" when on a large team that leads are "round-robin-ed" to.
Some great benefits are all leads and information is in one spot. The ability to automatically send emails and home e-alerts is great for lead nurturing and contacting.