What do you like best?
Team cooperation - most powerful tool on a market in my opinion. Answering, delegating and solving customer issues is really easy and intuitive.
Easy to use - Brand Embassy is super-easy to use and they are still improving UX.
What do you dislike?
There are not a lot of things to dislike. Of course, still many things to improve, but nothing to really dislike.
Good thing for Brand Embassy - if you dont like anything, just write them what you need and i am pretty sure they will do maximum to meet your needs
Recommendations to others considering the product
Go for trial! You will see.
What business problems are you solving with the product? What benefits have you realized?
I am responsible for customer care on social media for GE Money Bank., So my team and myself, we are responsible for day-to-day communication with customers. In finance sector, it is getting really important to exist on social networks. Our customers expect fast and meaningful reply. Thanks to BE we are able to handle it.