Brandfolder

Brandfolder

(142)
4.6 out of 5 stars

Brandfolder empowers marketers by providing an easy to use, visual platform for organizing and sharing official brand assets.

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Showing 143 Brandfolder reviews
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Brandfolder review by <span>Adina Mihaela F.</span>
Adina Mihaela F.
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Verified Current User
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Great experience with BrandFolder so far!

What do you like best?

BrandFolder is used for work in order to have a wide range of documents available in one place.

I love the fact that you can have different folders, sections and for one item, more than one version (a brochure can be in a web format or a print ready one, etc.)

What do you dislike?

I cannot always easily see in which folder I am - could be useful to keep an Option on the top menu line for this. Could be more user-friendly / interactive for scrolling - such as a permanent small menu icons on the right side that would move along as we scroll down or up - that way, we can click on the section we want to see much easier!

Recommendations to others considering the product

Give it a try, it's worth it!

What business problems are you solving with the product? What benefits have you realized?

Gathering documents - we create folders per interest and public/sector, useful for segmenting

Giving instructions - a common place to have all details on best practice

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Brandfolder review by <span>Jake M.</span>
Jake M.
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Verified Current User
Invitation from the software vendor
Reviewed On

Brandfolder Review

What do you like best?

The easy user flow that is continuous across platforms. Also, the ability to have separate channels is a life saver. We have began to implement video usage as well which has been seen and used to be really influential to our marketing and social marketing team. I think what has worked best for us is the customer service. The brandfolder team is constantly reaching out and accepting any challenge we send over and approaching it professionally and logically. We get responses quickly and have seen many failures turn into successes due to their team

What do you dislike?

Sometimes there is a noticeable slow speed due to too many subcategories. Also when sending out user requests, some users have not received their request and have to send out multiple times to receive.

Recommendations to others considering the product

Speed up website speed when having multiple subcategories. Notice is in everything from searching to adding users.

What business problems are you solving with the product? What benefits have you realized?

We had very slow and sloppy asset location and storage. With this, we could never locate assets by names or item numbers and had to use specialized codes that were registered when first put into a different DAM. Brandfolder has gotten rid of that struggle and has made us realize the easiness of using a simple tag or correct naming convention to see quick asset location. We have come to realized how useful a search bar is to keep our whole team functioning smoothly and getting the appropriate images where they need to be as quickly as possible.

What Digital Asset Management solution do you use?

Thanks for letting us know!
Brandfolder review by <span>Kristi H.</span>
Kristi H.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Brandfolder Provides a Refined Solution for Digital Asset Management

What do you like best?

We love the visual layout with the robust search feature. The ease of use is second to none and it presents our assets to our customers and media partners in a way that is consistent with our own reputation.

What do you dislike?

Honestly, there isn't anything that I dislike. They have given us more than I could have asked for.

Recommendations to others considering the product

Don't delay, just get it. You'll be thrilled!

What business problems are you solving with the product? What benefits have you realized?

We are solving the issue of keeping our assets up to date easily by having just one place to maintain. We also have solved the issue of assets disappearing when users misunderstand complex directions about how to download our assets. The Brandfolder interface is so simple to use and it prevents accidental deletion of our assets. Brandfolder has provided us with total control of our assets while making it exceptionally easy to share them.

Brandfolder review by <span>Kate B.</span>
Kate B.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Brandfolder is a win for creative departments and beyond

What do you like best?

Brandfolder is a timesaver and headache-reducer. Support for Brandfolder clients is fantastic--very responsive, friendly, and knowledgeable. Prior to this we had an awful system of files that were always going missing or issues with multiple versions.

What do you dislike?

I wish there was a better way to group (and hide) product "folios" on the main site page. For example, our Brandfolder site main-page is a bit too visually busy.

Recommendations to others considering the product

If your internal processes for managing marketing assets is driving you crazy, think about a trial with Brandfolder.

What business problems are you solving with the product? What benefits have you realized?

No more spending time completing 1-off requests for marketing materials. Clients can easily access support materials on their own. The interface is really easy to use, it took our team about 15 minutes to feel comfortable managing the site. The ability to keep all assets--images, boilerplate, print collateral, logos, font-recommendations--is a real timesaver.

Brandfolder review by <span>Michael A.</span>
Michael A.
Validated Reviewer
Verified Current User
Organic
Reviewed On

Easy to set up, easy to use, easy to roll out

What do you like best?

The Brandfolder platform is configurable to fit with our organization and the initial and ongoing from their team has been fantastic. Brandfolder listents to our needs and has been very accommodating.

They helped us identify a taxonomy that worked for our business, and the set-up and roll-out was super quick - about a month. The product is not overly complex - in fact it's fairly simple, but it fit well with our requirements of needing a simple DAM with just the right mix of features but not so weighty it would take forever to learn or use.

Also a really great feature is that we can upload image assets, then if we need to download them in a different file format or different size, that functionality is built right in.

What do you dislike?

Initially we did have some performance issues, but I must say Brandfolder was very responsive to that and is making fast steps to really improve the speed of asset retrieval. They are upgrading data centers and now the speed one expects with a Saas platform is on par or very nearly there.

Another feature that can be improved is on the usage analytics side (which I understand is on their roadmap). A valid question we want to solve for is which assets are consumed the most and by whom?

Recommendations to others considering the product

Consider how quickly it is to implement; how quickly it is to evangelize the value proposition, and the level of personal support. Also how mature your organization is to incorporate DAM into your technology stack and processes.

What business problems are you solving with the product? What benefits have you realized?

The business problem we are seeking to answer was simply a central location within which to store our marketable assets. We had previously so many places that content was stored, without an overarching taxonomy that it was impossible to find anything. Brandfolder has made that a lot easier simply by having one central location, with our own content taxonomy laid on top of it.

Primarly we have used Brandfolder as an internal resource, but another use case is external: deploy once, and use multiple places. For this use case, we would need more robust analytics on consumption, so if they can solve for that I think it would be a hit out of the park.

Brandfolder review by <span>Ben P.</span>
Ben P.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd
Reviewed On

Get your brand in order and make it accessible to your team

What do you like best?

The best thing about Brandfolder is that it allows you to combine your stye guide and the actual asset files all in one, easy to use and share place. It is also easier to use than just a shared asset folder a company might use in dropbox or google, because it is visual and customizable to your specific brand needs.

What do you dislike?

My only complaint might be a little bit of a pipe dream, but I wish I could know how many times assets are being used and who is using them. From a practical standpoint that might help me know what areas to focus on if we're going through any kind of redesign. But really, it answers all the issues I've had with making and enforcing a style guide.

What business problems are you solving with the product? What benefits have you realized?

The problem has always been employees using old or low resolution versions of logos and other files. This makes it simple for me to distribute, and update files as needed.

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