The product is very easy to use both for Brand Managers and for any employee in the company that needs access to any brand materials. It's very visual which makes it beautiful. Also, the UX and the UI are very carefully designed and it meets any expectations (drag and drops, fast and effective search, keyboard shortcuts, tags, categorisation, pre-population of items like videos, etc.). DELIGHTFUL product!
It doesn't have all the complex capabilities of bigger competitors but they are doing an AMAZING job on releasing new features very often.
My biggest struggle with the product is the lack of Single Sign On. In our company we use Google Accounts so if we need to use any kind of external application, it's easy for everyone to register through SSO. Brandfolder doesn't have this yet and I always get someone complaining about having to register on a different application.
Besides of that, I don't dislike anything about the product :)
I take care of all the brand assets, so before using Brandfolder, I would get tons of e-mails asking me for the logo in whatever size or format, product images and anything related. This would waste a lot of my time going through e-mails and folders re-searching the same items over and over again.
Because people wouldn't have direct access to this elements, sometimes they weren't even aware that they existed. And most of the time they would be in a extreme rush to get them. This would cause them to use outdated screenshots, outdated templates or even stretched logos *horrified emoji here*
Now everyone knows where all the official and up-to-date things are and they look for them themselves. This nor only saves me time, it also saves time to them. Since we use Brandfolder, they can create their needed materials or documents not only faster but only more up-to-date and more beautiful. They can enter in our Brandfolder and download the PowerPoint template, some product screenshots nicely placed inside devices and some stock images for the cover pictures. All by themselves! They feel now empowered and they love to scroll through the folder and find new things.
Now we have even created social network covers and wallpapers that everyone can find there. We didn't send out any e-mail to alert them, but everyone is now using them!
To summarise: empowers everyone in the company and speeds up a lot any process where brand elements are involved.