BrandMaker products align sales and marketing teams with end-to-end solutions for Marketing Resource Management and Customer Engagement Management.
BrandMaker provides leading-edge technology solutions that align sales and marketing in B2B enterprises. With a focus on both Marketing Resource Management and Customer Engagement Management, BrandMaker is uniquely positioned to help global enterprises plan, create, and deliver the right content to each customer at just the right time.
BrandMaker helps get better leads for sales teams by enabling a unique nurturing approach based on pull marketing. Instead of bombarding prospects with information not relevant to a prospect's buying stage, BrandMaker solutions let prospects move through an engagement cycle at their own pace, while recording nurturing events and help prospects to "self qualify".
Because BrandMaker is a leader in Marketing Resource Management (MRM), marketing teams enjoy some of the best brand management tools available. From Digital Asset Management to planning, budgeting, and analysis, the BrandMaker MRM platform delivers unparalleled capabilities that improve efficiency and quality.
Unlike competitors, BrandMaker Marketing Resource Management and Customer Engagement tools provide end-to-end integration of capabilities that both sales and marketing professionals use on a daily basis. Instead of point solutions for different functions, BrandMaker provides an integrated suite of best-in-class products that all work seamlessly together. BrandMaker modules cover the gambit including: Digital Asset Management, Marketing Planning, Spend Management, Project and Workflow Management, Online Proofing, Reporting, Product Information Management, Brand Management, Channel Marketing Management, Social Enablement, Customer Engagement, and more.