BrandsEye

(17)
4.6 out of 5 stars

BrandsEye is the world's leading opinion mining company. We use a proprietary mix of search algorithms, crowd-sourcing and machine learning to mine online conversation for sentiment and the topics driving that sentiment. We used this approach to correctly call the outcome of the US Elections and Brexit.

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BrandsEye Features

Social Media Monitoring
Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.

93%
(Based on 9 reviews)
Sentiment Scoring

Determines whether mentions of your brand are positive, negative or neutral.

90%
(Based on 11 reviews)
Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

98%
(Based on 9 reviews)
Social Measurement

Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.

95%
(Based on 11 reviews)
Social Listening

93%
(Based on 11 reviews)
Reports & Dashboards
Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

94%
(Based on 5 reviews)
Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

97%
(Based on 5 reviews)
Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

95%
(Based on 6 reviews)
Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

91%
(Based on 5 reviews)
Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

Not enough data available

Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

82%
(Based on 5 reviews)
Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

93%
(Based on 6 reviews)
Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

85%
(Based on 6 reviews)
Platform
API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

Not enough data available

Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

Not enough data available

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

95%
(Based on 6 reviews)
Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

94%
(Based on 5 reviews)
Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

95%
(Based on 6 reviews)