Brandwatch

Brandwatch

(132)
4.5 out of 5 stars

Brandwatch is a platform for social media monitoring, allowing you to analyse and utilise conversations from across the social web.

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Brandwatch Features

Social Media Monitoring
Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.

86%
(Based on 100 reviews)
Sentiment Scoring

Determines whether mentions of your brand are positive, negative or neutral.

69%
(Based on 99 reviews)
Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

85%
(Based on 99 reviews)
Social Measurement

Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.

91%
(Based on 101 reviews)
Social Listening

94%
(Based on 102 reviews)
Reports & Dashboards
Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

87%
(Based on 39 reviews)
Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

82%
(Based on 40 reviews)
Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

76%
(Based on 40 reviews)
Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

82%
(Based on 41 reviews)
Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

58%
(Based on 14 reviews)
Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

66%
(Based on 25 reviews)
Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

85%
(Based on 42 reviews)
Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

80%
(Based on 42 reviews)
Platform
API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

84%
(Based on 28 reviews)
Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

79%
(Based on 30 reviews)
User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

86%
(Based on 40 reviews)
Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

84%
(Based on 36 reviews)
Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

88%
(Based on 44 reviews)