What do you like best?
Brandworkz have proved to be a great partner for JLL. Even with our large size, the fit with the Brandworkz team is a good one. It has been important for us to have a “customer built solution” for our requirements – and this has been well facilitated with the smaller but more dynamic approach that the Brandworkz core team and their development arm have provided. We do feel that the Brandworkz team really “know” our system as well as any other they work with.
And I have to say we like the recently upgraded “user interface” very much. It’s intuitive and very much more in line with our needs for the future. The experience we have now is dynamic and custom built just for JLL – with far more flexibility than what we could achieve without a web based platform.
What do you dislike?
There isn’t much we dislike about Brandworkz. We now have a platform that is agile and responsive, which all employees can access at the drop of a hat (thanks to SSO configuration) to get the core learnings and assets they require for their day to day communications in JLL. The key thing is that we now can live and breathe the brand while working with key staff and external stakeholders on a broad global scale.
We are however looking forward to some updates in the "Reporting" modules - with a better dashboard experience there.
Recommendations to others considering the product
We’ve had a great experience with Brandworkz where they have helped us along our brand journey, hand in hand. I would certainly strongly advise anyone who wants a bit more than an “off the shelf” product for their brand experience - to take a look at what they have to offer.
There are some key areas we really want to develop and with the product offerings (such as web to print technologies) from the Brandworkz team, and we feel we are partnered with a company that is looking to the future as much as we are.
What business problems are you solving with the product? What benefits have you realized?
We needed to have one global touch point for our brand – where all of our key staff can come to learn about JLL and find all the resources they need to externalise our brand and its positioning. We also want to enable some business partners and creative agencies to easily and quickly learn the JLL brand - so they can work closer and smarter with us. And of course being a global firm with need it to be always on and cloud based wherever in the world our people are.
We are seeing the benefits of time and efficiency savings when it comes to educating both employee and brand partners by using our brand hub as the first port of call. We also have removed “duplication” of brand sites and repositories around our global network saving valuable resource and digital “real estate” space - if you like. And with the current ability to value a “brand” becoming more and more achievable this has proved a crucial part of that journey – having a brand hub is helping us prove brand value for sure.