Brandworkz

4.5
(20)

Brandworkz offers a self service brand portal to centralise, manage and share marketing and brand content, allow artwork editing and even oversee marketing production activity. It enables consistent messaging and a strong brand across multiple countries and media channels.

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Brandworkz review by Fomina L.
Fomina L.
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"An excellent platform that keeps us on-brand internally as well as externally "

What do you like best?

We are an international fragrance house creating fragrances for licensed brands. We have our own corporate brand identity but also a number of sub-brands for our technologies. Our brand logo finder is fantastic because everyone can drill down to exactly the right logo for their use which improves brand consistency. The brand guidelines make it easy to educate teams on our vision and mission, in short about why our company exists, which is vital to us communicating consistently externally. The artwork and templates make it easy for any team in the business to get hold of the materials they need and being able to view artwork and videos before they get downloaded saves lots of time and frustration. The site is very visual and cleverly designed which staffs find instantly useful and easy to navigate.

What do you dislike?

There is nothing to dislike about this platform. In fact it’s the first time we have incorporated a brand hub site for our corporate brand identity and we are glad to say that the feedback from most of our users is very positive.

What business problems are you solving with the product? What benefits have you realized?

CPL Aromas recently rebranded and we are using Brandworkz software to help roll out the new brand and manage it on an ongoing basis. Our main users are our internal teams mainly marketing staffs from all over the world, and this brand management platform makes it easy and simple for people to get hold of what they need especially when it comes to finding the right logo type – Jpeg. / Ai. files. We save loads of time because it is so quick to find assets in the system and we have been able to automate the roll out the brand to our 20 sites around the world.

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Brandworkz review by Tom C.
Tom C.
Validated Reviewer
Verified Current User
Review Source

"A highly flexible, centralized resource for Brand Management"

What do you like best?

Brandworkz is a very flexible and configurable brand management platform which we have been able to style visually to reflect our visual brand image. We are using Brandworkz to centralize the brand and marketing content that is promoting the Expo 2020 event. At this early stage in the build-up to the event we have many external partners and agencies working with us, so being able to showcase our brand guidelines as web pages, and educate these external partners about what the brand and event stands for, and how to create on-brand materials is incredibly useful.

What do you dislike?

We've had a smooth implementation process and the platform is working well for us so far.

Recommendations to others considering the product

Do it. The team are professional and proactive, it been a seamless setup thus far. The site looks great and is intuitive to use.

What business problems are you solving with the product? What benefits have you realized?

Educating external partners and internal staff about how to represent the brand and enable access to all our marketing content in the cloud with personalized permissions is saving huge amounts of time and effort because we don't need to send materials out manually, and can be confident that users instincitvely understand how to use the site. We've included an approvals process which streamlines submissions from various external stakeholders using the brand, enabling us to manage and file everything in one place. In addition to being able to grant access to participating countries and sponsors through one single sign on process via an existing portal, seamlessly.

What Digital Asset Management solution do you use?

Thanks for letting us know!
Brandworkz review by Sophie W.
Sophie W.
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Verified Current User
Review Source

"Brandworkz made our organisation more time efficient and improved our brand consistency and image"

What do you like best?

Brandworkz is a fantastic tool and provides many benefits to our business, since the launch of Brandworkz in our organisation we have found all users have taken to the portal extremely well and can now successfully source all of the information needed. What I like best about Brandworkz is that it is simple to manage and is straight forward, the excellent support from the team is extremely appreciated and any questions or problems are dealt with quickly. The portal always works well and has been brilliant for our needs and our customers.

What do you dislike?

There is very little i dislike about Brandworkz, its a great tool! It would be great to have a feature where you could send emails to people when assets have been added.

Recommendations to others considering the product

If you are looking to improve your brand image and consistency and save time then Brandworkz is a brilliant investment, Gone are the days of sending out datasheets and images all day and my time is used more efficiently.

What business problems are you solving with the product? What benefits have you realized?

The number one problem we are solving is time efficiency and productivity, before Brandworkz, I would spend at least 2 hours of my day sending customers and staff images and technical documents. Since the implementation of Brandworkz I never get asked for anything as everyone can access everything they need when they need it.

Brand consistency has been improved majorly both internally and externally which works wonders for our brand image as everyone is using the correct templates, logos and colours because they have access to this information 24/7

Brandworkz review by Evonne M.
Evonne M.
Validated Reviewer
Review Source

"A complete brand management tool to control consistency and accessibility across the globe."

What do you like best?

As a brand management tool, Brandworkz allows us to maintain, control and monitor our brand equity across the globe. Managing restrictions by setting expiration dates and assigning permission levels of accessibility to various sections and individual assets ensures complete control over our branded content and licensed assets. These features provide additional security and peace of mind while distributing our brand assets throughout our company's departments, distributor network and external agency partners on a global level..

What do you dislike?

Many users would like to be able to download an asset from the search page. It would be a great feature to be able to print a document from the system. These ideas have been communicated to Brandworkz and as a result they have scheduled these features to be developed in upcoming upgrades.

What business problems are you solving with the product? What benefits have you realized?

Having to replace an antiquated brand management system, we required technology that not only was reliable to our far flung regions but also one that would adapt to our future requirements. Brandworkz is intuitive and adaptable to our current needs across many departments. The ability to add value and continue to support foreseeable changes in our business processes in the future gives us confidence that we have partnered with a progressive and forward thinking supplier. Managing technological change takes time and effort. Brandworkz has proven time again to be a supportive partner during times of transition.

Brandworkz review by Wade B.
Wade B.
Validated Reviewer
Review Source

"JLL Brand hub and Brandworkz evolution"

What do you like best?

Brandworkz have proved to be a great partner for JLL. Even with our large size, the fit with the Brandworkz team is a good one. It has been important for us to have a “customer built solution” for our requirements – and this has been well facilitated with the smaller but more dynamic approach that the Brandworkz core team and their development arm have provided. We do feel that the Brandworkz team really “know” our system as well as any other they work with.

And I have to say we like the recently upgraded “user interface” very much. It’s intuitive and very much more in line with our needs for the future. The experience we have now is dynamic and custom built just for JLL – with far more flexibility than what we could achieve without a web based platform.

What do you dislike?

There isn’t much we dislike about Brandworkz. We now have a platform that is agile and responsive, which all employees can access at the drop of a hat (thanks to SSO configuration) to get the core learnings and assets they require for their day to day communications in JLL. The key thing is that we now can live and breathe the brand while working with key staff and external stakeholders on a broad global scale.

We are however looking forward to some updates in the "Reporting" modules - with a better dashboard experience there.

Recommendations to others considering the product

We’ve had a great experience with Brandworkz where they have helped us along our brand journey, hand in hand. I would certainly strongly advise anyone who wants a bit more than an “off the shelf” product for their brand experience - to take a look at what they have to offer.

There are some key areas we really want to develop and with the product offerings (such as web to print technologies) from the Brandworkz team, and we feel we are partnered with a company that is looking to the future as much as we are.

What business problems are you solving with the product? What benefits have you realized?

We needed to have one global touch point for our brand – where all of our key staff can come to learn about JLL and find all the resources they need to externalise our brand and its positioning. We also want to enable some business partners and creative agencies to easily and quickly learn the JLL brand - so they can work closer and smarter with us. And of course being a global firm with need it to be always on and cloud based wherever in the world our people are.

We are seeing the benefits of time and efficiency savings when it comes to educating both employee and brand partners by using our brand hub as the first port of call. We also have removed “duplication” of brand sites and repositories around our global network saving valuable resource and digital “real estate” space - if you like. And with the current ability to value a “brand” becoming more and more achievable this has proved a crucial part of that journey – having a brand hub is helping us prove brand value for sure.

Brandworkz review by Anthony W.
Anthony W.
Validated Reviewer
Review Source

"A DAM solution that I keep coming back to…"

What do you like best?

Brandworkz has been a solution that I have procured in the last 3 companies I have worked for (BAR Honda F1 Team, Red Bull Racing and Expo 2020). I was first introduced to this DAM whilst working for an agency and have then always insisted on using this product. Brandworkz is a very simple, easy to use DAM product that works well in the managing of our brand assets. The user interface is clean and intuitive to use and ensures we hold the latest version of all our assets. The search function is quick, intelligent and accurate which makes everyone’s life easier. We never have duplications of the same file. We have multiple versions of our logo in multi languages. The simple-to-answer questions in the Logo Finder make it very easy to get the right logo in the right format. We use Workflow to manage the approval process which has reduced a huge amount of emailing and manual sign offs which makes our brand more consistent.

What do you dislike?

There isn’t a huge amount to dislike about Brandworkz, it does what it says on the tin. The new DAM User-interface is another step forward so we’re looking forward to seeing it being rolled out across the rest of the platform

Recommendations to others considering the product

I recommend looking at Brandworkz if you want to control your digital and brand assets. Their software is industry-leading and they have a great understanding of the importance of DAM. Their roadmap is well set and they have some very interesting new features coming out. The product is very flexible and configurable so if you want a site that works for your business or have special requirements, then Brandworkz will be able to provide you with a solution. They’re also a great team to work with!

What business problems are you solving with the product? What benefits have you realized?

We have seen many major benefits after integrating Brandworkz into our MarTech stack. We share our brand assets with several international partners and by giving them access to Brandworkz, we have greatly reduced the amount of time and resources needed to manage these requests. The Workflow feature has also given us great control over the various marketing activities other stakeholders are initiating.

Brandworkz review by Francesca A.
Francesca A.
Validated Reviewer
Review Source

"An easy-to-use and useful platform to share important assets with journalists"

What do you like best?

We use Brandworkz mainly as a PR tool. For example, We can give journalists direct access to press releases, information, images, and logos for promoted products via their own login to Brandworkz, rather than having to manually send out emails with large attachments.

What do you dislike?

Very little to dislike but certain navigational aspects could be made easier

Recommendations to others considering the product

I’d recommend Brandworkz to anyone managing multiple product lines and multiple audiences. Managing access among our team is easy, and we can be sure that the right journalists get the right information, with a minimum of fuss.

What business problems are you solving with the product? What benefits have you realized?

we use Brandworkz as a PR tool. For example, we can give these journalists direct access to press releases, information, images, and logos for promoted products via their own login to Brandworkz, rather than having to manually send out emails with large attachments.

Brandworkz review by Nate S.
Nate S.
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Verified Current User
Review Source

"A fantastic brand center/DAM for organizations in any industry. This system has everything you need."

What do you like best?

Brandworkz has a very clean layout & interface, making it intuitive for end users. It's also super simple for any admin to configure and change everything from the skin via the skinning wizard, to large & small metadata sets, to editing content and layouts on the page via their WYSIWYG editor. The brand guideline/style guide pages help keep everyone on brand, the logo finder virtually eliminates email requests asking for logos, and the dynamic InDesign template editing tools let our end users self-service with changes to approved image & text fields on ads & other print materials we upload to the system. Workflow for managing simple approval process & asset creation processes is nice too as it stores & tracks everything along the way right there in the DAM. The workflow integration with ProofHQ on-screen annotation makes the creative review process even more streamlined. Their showcase feature lets you present collections of assets in a really clean & effective way, and the reports give great insight into how the system is being used.

What do you dislike?

Brandworkz doesn't offer any tools for quickly sharing assets to social media sites (i.e. direct share to Facebook, Twitter, LinkedIn, etc) but we don't have a ton of use cases for that particular feature, though it would be nice on occasion. In the past it was also a bit slow to transcode image previews, but ever since they've moved all of their hosting infrastructure over to Amazon AWS at the end of 2015 that has no longer been an issue.

Recommendations to others considering the product

I would definitely recommend taking a serious look at Brandworkz if you are looking for a brand center / DAM. You won't be disappointed by it & their team knows the software inside and out...the CEO was the guy who built the original Brandworkz software back in the late 1990's and still stays involved in the code and the feature road map. You'll have top talent guiding you through your implementation. It's simple to manage and make changes with no coding knowledge required. They keep their clients very involved in the roadmap decisions and frequently release features that were requested along with new features we never realized we wanted & needed. They are also very willing to engage in conversations & plans for customizations based on your needs, though we haven't gone down that path ourselves just yet. Get a demo of the software and you'll see very quickly what it's capable of.

What business problems are you solving with the product? What benefits have you realized?

Our company, Spinakr, is the place where "marketing, branding and technology come together"...which for us represents our services of building custom websites, apps & software, implementing brand centers and DAM's, and providing branded merchandise & company stores for businesses around North America. We use Brandworkz to store and centralize all of our own digital brand, sales & marketing assets (logos, images, content, videos, etc) as well as centralize and store assets and content we create for our clients (i.e web design PSDs, HTML files, InDesign templates, videos, etc). Creating a brand center and centralizing all of these assets gives everyone on our team immediate access to important assets without having to call or text or IM or email our marketing team asking for them and waiting for them. Our process is much more streamlined, and we are re-using assets much more effectively. The dynamic InDesign editing tools provide self-service capabilities that also minimize requests to our marketing team for simple changes to templates.

Brandworkz review by Alex C.
Alex C.
Validated Reviewer
Verified Current User
Review Source

"Digital Asset Management... with bells on."

What do you like best?

The Brandworkz team are always striving to improve their software based on client feedback - the relationship we have with them is all about how they can help us and how we use the system, which is a total breath of fresh air, even though the software already provides most of what we need fresh out of the box, as it were.

What do you dislike?

It's not really a gripe about the system - it has so much potential that I worry about having enough time and resource to use it to it's full capacity.

What business problems are you solving with the product? What benefits have you realized?

Brand communication, product awareness, making sure everyone is on the same page, being able to manage our assets efficiently across the world, that people can access files in a smart and speedy way, regardless of where they are in the World.

Brandworkz review by Administrator in Entertainment
Administrator in Entertainment
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Verified Current User
Review Source

"A strong relationship"

What do you like best?

The team at Brandworkz behind the work. It is such a pleasure to work with a team that tends to your needs promptly; always eager to solve any queries we have and work with us to constantly looking at how we can improve things for our user experience.

What do you dislike?

Even though i understand the team at Brandworkz is small and highly productive, it sometimes take a very long time for certain problems to be tackled and that can slow down the process of our work.

What business problems are you solving with the product? What benefits have you realized?

We use Brandworkz as a repository of all our brand and programme assets that get used by global marketing teams and the PR team. We can upload individual assets to be packaged up by the different territories, or we can show them already packaged. This helps with brand consistency and time saving.

Brandworkz review by Stella N.
Stella N.
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Verified Current User
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"Brandworkz is great, it keeps things simple. "

What do you like best?

Brandworkz keeps things simple - when it comes to organising marketing information and photographs, it is perfect for our company - we can move product images and videos around quickly between photographers, employees and customers wherever they are in the world - and at the same time stay on brand as Brandworkz is really easy to personalize. Once all company branding is applied nothing needs to be done, other than use the software to manage photos and marketing information as required- if it does need updating or changing it is all really simple.

What do you dislike?

The initial upload of high resolution TIFF files can take a while, but this is pretty standard with uploading images anywhere, but once they are uploaded to Brandworkz it is all very simple and straight forward and they can be accessed and moved around quickly.

Recommendations to others considering the product

It is really helpful if you have some CMS knowledge and some very basic HTML is handy to have but not essential. The team at Brandworkz are really helpful and make things very easy if you need help with anything.

What business problems are you solving with the product? What benefits have you realized?

Receiving images from our photographer is now so much easier and keeping everyone in the company on brand with marketing and brand information - from simple information such as font and background colours to organising core product images. Brandworkz is very straight forward and easy to use - and because of this it is extremely time effective - we save so much time moving images around!

Brandworkz review by Francesca P.
Francesca P.
Validated Reviewer
Review Source

"Helpful Tool for Internal and External Company Users"

What do you like best?

I find the system very easy to use and I've have had excellent feedback about it from our users. People enjoy discovering the wealth of assets we have, as well as sharing their own. Its ease of use and successful adoption by our internal teams led to a further partnership with Brandworkz and the launch of an external partner portal.

What do you dislike?

Waiting sometimes for new features to be developed in their road map

Recommendations to others considering the product

We won over our users as soon as we launched the Brandworkz system. It is more user friendly than anything we've tried before. And we've requested new things and requested changes and the Brandworkz team works to make them happen.

What business problems are you solving with the product? What benefits have you realized?

We use our external partner portal to share marketing materials, brand assets and brand education materials with our third-party distributors globally. The system is truly a time saver. Productivity has increased as users can quickly access assets faster and have tools to market our brand downstream effectively and efficiently.

Brandworkz review by User in Architecture & Planning
User in Architecture & Planning
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Verified Current User
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"A system we find easy to use"

What do you like best?

Nice on-brand interface and simple navigation. The best feature our brand site has is the ability to download an image or video in lots of different formats just by clicking on the 'download' dropdown menu. We configured the drop down for our own company use eg images need to be a certain size for our website or for our tender documents so when you click on that option the system automatically downloads the image in that size and format. It is the same for videos. I like that you can scroll through every page of multi-page documents in the system without having to download the document first. And that videos play full screen straight from the brand site, again without having to download.

What do you dislike?

I haven't encountered any problems with our brand site yet.

Recommendations to others considering the product

A system that is very easy to use by non-technical people like me. It looks great and works well. The Brandworkz team I've met at user group meetings are very nice and very competent too. I would highly recommend it.

What business problems are you solving with the product? What benefits have you realized?

We do a lot of sales pitches and tenders and we have people located in different offices who need access to pitch documents, images, case studies, pricing sheets etc. Having all these items stored centrally in the cloud has meant that we are producing these documents more quickly and more accurately. It also means we don't have problems sending large documents on email as we upload them to our 'work in progress' section on the site for other team members to review.

Brandworkz review by Administrator in Medical Devices
Administrator in Medical Devices
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Verified Current User
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"My Brandworkz experience"

What do you like best?

I think my favorite part of working with Brandworkz is their professionalism and willingness to go the extra mile to meet the needs of their customers. If there is a feature that is beneficial to the customer they always try to incorporate it or discover another way to meet the customers needs.

What do you dislike?

There is really nothing to dislike, possibly not having 24 hour customer service I guess. I really have no complaints.

What business problems are you solving with the product? What benefits have you realized?

We deliver our content to a very diverse audience. Having the ability to personalize it for each separate group has helped drastically in our content delivery. The highly customizable security has made our jobs much easier.

Brandworkz review by Katrine K.
Katrine K.
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Verified Current User
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"Out Brandcenter is just like a webshop v"

What do you like best?

It's simple and easy to navigate. It's like you are using a webshop and shopping for files.

What do you dislike?

That there is problems with special signs as Ï. Mostly in Safari.

What business problems are you solving with the product? What benefits have you realized?

Our partners around the world can easily find what they are looking for, thus representing our brands better in our new markets.

Brandworkz review by Aron B.
Aron B.
Validated Reviewer
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"Resolves all the problems associated with brand consistency and asset management."

What do you like best?

All our most important brand assets are in one manageable place. Remote access to editable branded templates is a great time saver for the brand team.

What do you dislike?

Nothing to dislike. If there was, it would be considered and quickly acted on by the friendly, helpful and professional Brandworkz team.

What business problems are you solving with the product? What benefits have you realized?

Too many to list. There hasn't been anything so far that Brandworkz can't handle.

Brandworkz review by Administrator in Hospital & Health Care
Administrator in Hospital & Health Care
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Verified Current User
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"Friendly team who seem like a family"

What do you like best?

Brandworkz make you feel like you are valued as client. Feedback is taken well, and regular user groups are helpful.

What do you dislike?

Teased with major new update but it's not here! Really looking forward to it but probably teased too early.

Recommendations to others considering the product

Great team focused on meeting clients' requirements with obvious growth each year in terms of capabilities.

What business problems are you solving with the product? What benefits have you realized?

Version control is much better. Also, dynamic templates allow for less-technical employees to create branded templates.

Brandworkz review by Alison M.
Alison M.
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"Brandworkz has solved so many problems for us!"

What do you like best?

The fact that we can store our press ads and images on the cloud, which frees up server space and saves us money.

What do you dislike?

It takes quite a long time to upload our TIFFs

What business problems are you solving with the product? What benefits have you realized?

We no longer have to send very large files to press, our printers and photographers as well as our agents abroad

Brandworkz review by User in Hospital & Health Care
User in Hospital & Health Care
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Verified Current User
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"Just ok"

What do you like best?

The site seems to have a lot of features.

What do you dislike?

Nothing ever works right. We can rarely find what we need. Not sure it is a software issue or an issue with how we use it.

What business problems are you solving with the product? What benefits have you realized?

It allows sales and marketing to have a common place to locate photos and documents.

Brandworkz review by User in Construction
User in Construction
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"DAM System/Solution "

What do you like best?

Ability to easily share digital assets within an organisation in secure & flexible way.

What do you dislike?

Lack of latest UX functionalities & custom options.

What business problems are you solving with the product? What benefits have you realized?

Sharing digital asserts between a consortium of companies with different servers & systems - Brandworkz's solution provide a platform that is accessible by all companies in the consortium.

Kate from G2 Crowd

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