Brandworkz

(20)
4.5 out of 5 stars

Brandworkz offers a self service brand portal to centralise, manage and share marketing and brand content, allow artwork editing and even oversee marketing production activity. It enables consistent messaging and a strong brand across multiple countries and media channels.

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Brandworkz review by <span>Fomina L.</span>
Fomina L.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

An excellent platform that keeps us on-brand internally as well as externally

What do you like best?

We are an international fragrance house creating fragrances for licensed brands. We have our own corporate brand identity but also a number of sub-brands for our technologies. Our brand logo finder is fantastic because everyone can drill down to exactly the right logo for their use which improves brand consistency. The brand guidelines make it easy to educate teams on our vision and mission, in short about why our company exists, which is vital to us communicating consistently externally. The artwork and templates make it easy for any team in the business to get hold of the materials they need and being able to view artwork and videos before they get downloaded saves lots of time and frustration. The site is very visual and cleverly designed which staffs find instantly useful and easy to navigate.

What do you dislike?

There is nothing to dislike about this platform. In fact it’s the first time we have incorporated a brand hub site for our corporate brand identity and we are glad to say that the feedback from most of our users is very positive.

What business problems are you solving with the product? What benefits have you realized?

CPL Aromas recently rebranded and we are using Brandworkz software to help roll out the new brand and manage it on an ongoing basis. Our main users are our internal teams mainly marketing staffs from all over the world, and this brand management platform makes it easy and simple for people to get hold of what they need especially when it comes to finding the right logo type – Jpeg. / Ai. files. We save loads of time because it is so quick to find assets in the system and we have been able to automate the roll out the brand to our 20 sites around the world.

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Brandworkz review by <span>Tom C.</span>
Tom C.
Validated Reviewer
Verified Current User
Organic
Reviewed On

A highly flexible, centralized resource for Brand Management

What do you like best?

Brandworkz is a very flexible and configurable brand management platform which we have been able to style visually to reflect our visual brand image. We are using Brandworkz to centralize the brand and marketing content that is promoting the Expo 2020 event. At this early stage in the build-up to the event we have many external partners and agencies working with us, so being able to showcase our brand guidelines as web pages, and educate these external partners about what the brand and event stands for, and how to create on-brand materials is incredibly useful.

What do you dislike?

We've had a smooth implementation process and the platform is working well for us so far.

Recommendations to others considering the product

Do it. The team are professional and proactive, it been a seamless setup thus far. The site looks great and is intuitive to use.

What business problems are you solving with the product? What benefits have you realized?

Educating external partners and internal staff about how to represent the brand and enable access to all our marketing content in the cloud with personalized permissions is saving huge amounts of time and effort because we don't need to send materials out manually, and can be confident that users instincitvely understand how to use the site. We've included an approvals process which streamlines submissions from various external stakeholders using the brand, enabling us to manage and file everything in one place. In addition to being able to grant access to participating countries and sponsors through one single sign on process via an existing portal, seamlessly.

What Digital Asset Management solution do you use?

Thanks for letting us know!
Brandworkz review by <span>Sophie W.</span>
Sophie W.
Validated Reviewer
Verified Current User
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

Brandworkz made our organisation more time efficient and improved our brand consistency and image

What do you like best?

Brandworkz is a fantastic tool and provides many benefits to our business, since the launch of Brandworkz in our organisation we have found all users have taken to the portal extremely well and can now successfully source all of the information needed. What I like best about Brandworkz is that it is simple to manage and is straight forward, the excellent support from the team is extremely appreciated and any questions or problems are dealt with quickly. The portal always works well and has been brilliant for our needs and our customers.

What do you dislike?

There is very little i dislike about Brandworkz, its a great tool! It would be great to have a feature where you could send emails to people when assets have been added.

Recommendations to others considering the product

If you are looking to improve your brand image and consistency and save time then Brandworkz is a brilliant investment, Gone are the days of sending out datasheets and images all day and my time is used more efficiently.

What business problems are you solving with the product? What benefits have you realized?

The number one problem we are solving is time efficiency and productivity, before Brandworkz, I would spend at least 2 hours of my day sending customers and staff images and technical documents. Since the implementation of Brandworkz I never get asked for anything as everyone can access everything they need when they need it.

Brand consistency has been improved majorly both internally and externally which works wonders for our brand image as everyone is using the correct templates, logos and colours because they have access to this information 24/7

Brandworkz review by <span>Evonne M.</span>
Evonne M.
Validated Reviewer
Invitation from G2 Crowd on behalf of the vendor
Reviewed On

A complete brand management tool to control consistency and accessibility across the globe.

What do you like best?

As a brand management tool, Brandworkz allows us to maintain, control and monitor our brand equity across the globe. Managing restrictions by setting expiration dates and assigning permission levels of accessibility to various sections and individual assets ensures complete control over our branded content and licensed assets. These features provide additional security and peace of mind while distributing our brand assets throughout our company's departments, distributor network and external agency partners on a global level..

What do you dislike?

Many users would like to be able to download an asset from the search page. It would be a great feature to be able to print a document from the system. These ideas have been communicated to Brandworkz and as a result they have scheduled these features to be developed in upcoming upgrades.

What business problems are you solving with the product? What benefits have you realized?

Having to replace an antiquated brand management system, we required technology that not only was reliable to our far flung regions but also one that would adapt to our future requirements. Brandworkz is intuitive and adaptable to our current needs across many departments. The ability to add value and continue to support foreseeable changes in our business processes in the future gives us confidence that we have partnered with a progressive and forward thinking supplier. Managing technological change takes time and effort. Brandworkz has proven time again to be a supportive partner during times of transition.

Brandworkz review by <span>Wade B.</span>
Wade B.
Validated Reviewer
Organic
Reviewed On

JLL Brand hub and Brandworkz evolution

What do you like best?

Brandworkz have proved to be a great partner for JLL. Even with our large size, the fit with the Brandworkz team is a good one. It has been important for us to have a “customer built solution” for our requirements – and this has been well facilitated with the smaller but more dynamic approach that the Brandworkz core team and their development arm have provided. We do feel that the Brandworkz team really “know” our system as well as any other they work with.

And I have to say we like the recently upgraded “user interface” very much. It’s intuitive and very much more in line with our needs for the future. The experience we have now is dynamic and custom built just for JLL – with far more flexibility than what we could achieve without a web based platform.

What do you dislike?

There isn’t much we dislike about Brandworkz. We now have a platform that is agile and responsive, which all employees can access at the drop of a hat (thanks to SSO configuration) to get the core learnings and assets they require for their day to day communications in JLL. The key thing is that we now can live and breathe the brand while working with key staff and external stakeholders on a broad global scale.

We are however looking forward to some updates in the "Reporting" modules - with a better dashboard experience there.

Recommendations to others considering the product

We’ve had a great experience with Brandworkz where they have helped us along our brand journey, hand in hand. I would certainly strongly advise anyone who wants a bit more than an “off the shelf” product for their brand experience - to take a look at what they have to offer.

There are some key areas we really want to develop and with the product offerings (such as web to print technologies) from the Brandworkz team, and we feel we are partnered with a company that is looking to the future as much as we are.

What business problems are you solving with the product? What benefits have you realized?

We needed to have one global touch point for our brand – where all of our key staff can come to learn about JLL and find all the resources they need to externalise our brand and its positioning. We also want to enable some business partners and creative agencies to easily and quickly learn the JLL brand - so they can work closer and smarter with us. And of course being a global firm with need it to be always on and cloud based wherever in the world our people are.

We are seeing the benefits of time and efficiency savings when it comes to educating both employee and brand partners by using our brand hub as the first port of call. We also have removed “duplication” of brand sites and repositories around our global network saving valuable resource and digital “real estate” space - if you like. And with the current ability to value a “brand” becoming more and more achievable this has proved a crucial part of that journey – having a brand hub is helping us prove brand value for sure.

Brandworkz review by <span>Anthony W.</span>
Anthony W.
Validated Reviewer
Organic
Reviewed On

A DAM solution that I keep coming back to…

What do you like best?

Brandworkz has been a solution that I have procured in the last 3 companies I have worked for (BAR Honda F1 Team, Red Bull Racing and Expo 2020). I was first introduced to this DAM whilst working for an agency and have then always insisted on using this product. Brandworkz is a very simple, easy to use DAM product that works well in the managing of our brand assets. The user interface is clean and intuitive to use and ensures we hold the latest version of all our assets. The search function is quick, intelligent and accurate which makes everyone’s life easier. We never have duplications of the same file. We have multiple versions of our logo in multi languages. The simple-to-answer questions in the Logo Finder make it very easy to get the right logo in the right format. We use Workflow to manage the approval process which has reduced a huge amount of emailing and manual sign offs which makes our brand more consistent.

What do you dislike?

There isn’t a huge amount to dislike about Brandworkz, it does what it says on the tin. The new DAM User-interface is another step forward so we’re looking forward to seeing it being rolled out across the rest of the platform

Recommendations to others considering the product

I recommend looking at Brandworkz if you want to control your digital and brand assets. Their software is industry-leading and they have a great understanding of the importance of DAM. Their roadmap is well set and they have some very interesting new features coming out. The product is very flexible and configurable so if you want a site that works for your business or have special requirements, then Brandworkz will be able to provide you with a solution. They’re also a great team to work with!

What business problems are you solving with the product? What benefits have you realized?

We have seen many major benefits after integrating Brandworkz into our MarTech stack. We share our brand assets with several international partners and by giving them access to Brandworkz, we have greatly reduced the amount of time and resources needed to manage these requests. The Workflow feature has also given us great control over the various marketing activities other stakeholders are initiating.

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