brax.io

(6)
4.8 out of 5 stars

Distribution to Outbrain, Taboola and more using direct API calls, RSS feeds and CSV files

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Showing 6 brax.io reviews
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brax.io review by <span>Michael C.</span>
Michael C.
Validated Reviewer
Verified Current User
Review Source

"Increases Productivity At A Reasonable Price"

What do you like best?

With Brax we're able to launch, manage, and optimize hundreds of campaigns in a short period of time. Prior to Brax, it would take a team of people to do all this work.

What do you dislike?

Optimization features are great, but could be better for certain campaign goals. However, this can't be entirely attributed to Brax as must operate within the terms of the third party APIs.

Recommendations to others considering the product

Give it a try. Even if you decide not to continually use the product, you'll learn a lot about your campaigns in the process.

What business problems are you solving with the product? What benefits have you realized?

Over the past four years, the native advertising marketplace has been continually become more competitive. Brax has made it possible to run multiple profitable campaigns while also identifying poorly performing campaigns. If this were done in a spreadsheet, the cycle would be weeks instead of days.

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brax.io review by <span>Andrea S.</span>
Andrea S.
Validated Reviewer
Review Source

"Best native advertising support tool. By a large margin."

What do you like best?

Overall it is a great help when working with outbrain, taboola, revcontet and gemini. The streamlined creation of ads and pushing each group of creatives to different partners without creating them indivdually for every partner, using rules when to pause ads (e.g. 10k impressions and not a single conversion), bulk campaign creation and a really nice scheduling of campaigns (not just turn on and off but instead only reducing the CPC so we still catch the cheap traffic.

What do you dislike?

Some features are missing and not yet implemented. E.g. the audiences from taboola, or the look alikes from outbrain. So you still need the dashboards of each partner to some extend.

Recommendations to others considering the product

Definetly get an introduction to get to know all features. Some are a bit hidden but still worthwhile.

What business problems are you solving with the product? What benefits have you realized?

Better managment of the native platforms and thus having a higher ROI of my time. Works perfectly

What Content Marketing solution do you use?

Thanks for letting us know!
brax.io review by User in Real Estate
User in Real Estate
Validated Reviewer
Verified Current User
Review Source

"Really nice tool for native"

What do you like best?

Having everything in one place, with nice reporting features, automated rules, easily adding new ads.

What do you dislike?

Dislike? Nothing really. Missing features are added on a rolling basis, customer service is top. Sometimes the automated schedueling doesn't work, but I'll get an email which parts did not upload and I can do it manually.

Recommendations to others considering the product

If you are using native a lot and want to scale - definitely would recommend you looking at the enterprise edition. The features save you a lot of time.

What business problems are you solving with the product? What benefits have you realized?

Scaling native ads & managing many different campaigns. Saved me a lot of time, nerves and gives really good insights

brax.io review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"I can't imagine life without Brax"

What do you like best?

How much time it's saved me over the years. I'm able to upload hundreds more creatives than I would without using Brax.

What do you dislike?

It doesn't integrate with Adobe Analytics, but I hear that's on the road map.

What business problems are you solving with the product? What benefits have you realized?

Uploading up to 100 ads at once is a game-changer, and now I can't even imagine having to upload them any other way. The cropping and brightness/saturation editor is also incredibly useful and conveniently located in the uploader. Brax's ability to create schedules ahead of time for CPC/budget changes or to disable and enable campaigns is now crucial to how I optimize campaigns.

brax.io review by <span>Joseph B.</span>
Joseph B.
Validated Reviewer
Verified Current User
Review Source

"ROI Marketplace - Brax"

What do you like best?

that we can manage multiple advertiser accts all from one simple login.

What do you dislike?

that its not available for every adnetwork out there.

What business problems are you solving with the product? What benefits have you realized?

streamlines our entire process and helps us scale much quicker

brax.io review by User in Marketing and Advertising
User in Marketing and Advertising
Validated Reviewer
Review Source

"Excellent time saver for native advertising users"

What do you like best?

Brax makes creating campaigns, creating ads, and managing ads much faster and easier on multiple native advertising platforms.

What do you dislike?

Depending on your scale, the cost can add up.

What business problems are you solving with the product? What benefits have you realized?

The problems of managing campaigns and the lost time on menial tasks have been solved.

Kate from G2 Crowd

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