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Braze

Braze

4.3
(30)

Braze (formerly Appboy) is built for today’s on-demand, always-connected customers. We replace decades-old databases and poorly integrated internal and external tools with live views of every customer, highly intuitive customer journey building, in-the-moment campaign optimization, and more.

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Braze Features

Analysis

Application Attribution

Tracks and identifies each time the application is installed

76%
(Based on 15 reviews)

Campaign Analysis

Measures impact and effectiveness of mobile marketing campaign

75%
(Based on 19 reviews)

Campaigns

Proximity Marketing

Collects data on mobile users to customize relevant campaigns

84%
(Based on 15 reviews)

Bulk Mobile Marketing

Provides templates for mass mobile marketing campaigns

84%
(Based on 16 reviews)

Push Notifications

Pushes notifications or text messages to mobile devices

92%
(Based on 18 reviews)

Engagement

Coupons and Promotions

Sends out coupons and promotions to reward and entice mobile device users

n/a

Platform

Optimization

Optimizes marketing campaigns for mobile devices

84%
(Based on 15 reviews)

Integrations - Mobile Marketing

Integrates advertising/campaigns into mobile applications, games, and mobile browsers

90%
(Based on 12 reviews)

Internationalization

Facilitates global text message and mobile marketing campaigns

88%
(Based on 10 reviews)

Text Messaging

Bulk SMS

Provides templates for mass mobile messaging campaigns

Not enough data available

Two-Way Text Messaging

Facilitates two-way text messaging to encourage consumer engagement and loyalty

n/a