Bridgeline Digital

(12)
1.9 out of 5 stars

Bridgeline Digital delivers unmatched flexibility and ease-of-use as the industry’s preeminent CMS for marketers to drive Digital Engagement for business. The product offers an eCommerce platform, content marketing engine, and powerful coupon tool all in one.

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Showing 12 Bridgeline Digital reviews
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Bridgeline Unbound Commerce review by <span>Samantha C.</span>
Samantha C.
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Very little control over your own website

What do you like best?

There are features meant to make things easier, and it is relatively easy to navigate. Seems like a plug and play system, which would probably be a good start for a novice. Once you get to more advanced features, iApps can fall short.

What do you dislike?

I really don't like how little control you have. Things as simple as inserting a custom code needs to be implemented by them. It would be nice to have more ability to change things myself vs. having to contact someone to change them for me.

Recommendations to others considering the product

If you are not looking for much customization, this might be for you.

What business problems are you solving with the product? What benefits have you realized?

We needed a website that understands our industry and can offer us the features we needed to fill this role.

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Bridgeline Unbound Commerce review by Administrator in Non-Profit Organization Management
Administrator in Non-Profit Organization Management
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Would be best used for simple, uncomplicated sites

What do you like best?

Easy to add new content & update it. With a small product catalog & content site, it would be very easy to manage product.

What do you dislike?

Files must be handled one at a time; cannot be handled en masse. Cannot copy filters and then alter them - each navigation filter must be done individually. Cannot clone products and then update. Each must be handled individually. Application tends to run quite slowly for us. Some expected functionality falls very short, such as blogging. We had to do a lot of custom code to create category pages, archive widgets, etc.

Initial implementation fell largely to our team, rather than the vendor. Rather than deliver a finished product, we were expected to create all content and navigation (we were moving an existing site into the platform). For small sites, this may not be an impediment, but for a large site, it is more difficult.

You cannot migrate staging updates to production (content & product changes). Everything must be replicated by hand in the live environment. This causes a lot of duplicated efforts, especially for larger updates.

It is difficult to do customization on the fly - almost all customization must be done by either highly technical house resources or vendor resources at additional cost. We are rapidly outgrowing the inherent functionality.

Built-in search engine is quite limited.

The UI is pretty buggy as well.

Recommendations to others considering the product

I wouldn't recommend iAPPS if you have a large highly customized catalog, or if you want to manage your customer database outside of iAPPS. It is est used as a complete solution for small business with limited product catalogs. If a great deal of your content strategy relies on blog functionality, I wouldn't recommend, as set up requires vendor development and is unintuitive.

There also seems to be a high level of attrition, which makes me wonder about the work environment.

What business problems are you solving with the product? What benefits have you realized?

Upgrading from a home-grown system that required IT intervention for almost all changes was really helpful for our marketing group. The ability to manage metadata on a page by page basis (including CSS &JS as well as SEO metadata) has been tremendously helpful for us, resulting in an increase in our organic SERPs translating to increased revenue.

What E-Commerce Platforms solution do you use?

Thanks for letting us know!
Bridgeline Unbound Commerce review by Administrator in Apparel & Fashion
Administrator in Apparel & Fashion
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iAPPS Content Manager

What do you like best?

It's simple. You can change the CSS and Script on every page.

What do you dislike?

The image display is very outdated even though they recently updated it! instead of displaying the most recent items first, you get it alphabetized. Why? If just makes for more clicking. You also can't select more than one image at a time making deleting mass images very difficult.

When you're making pages you cant make product pages on this, you have to use Commerce. You also cant duplicate product pages, you have to make them manually every time so if a page lives in multiple places on your site you have to create them over and over and over again.

Recommendations to others considering the product

Make sure you get this developed for your needs. Take your time in the beginning and have a professional help integrate your business with the product.

What business problems are you solving with the product? What benefits have you realized?

We upgraded from a very primitive commerce platform. Maybe not go with this product.

Bridgeline Unbound Commerce review by Administrator in Financial Services
Administrator in Financial Services
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Comprehensive mid-level CMS; may limit some publishers creative flexibility.

What do you like best?

I think the UI is generally straight forward and has most of the CMS publishing features you'd like to have. I think the menu/directory structure for navigation management is intuitive and easy.

What do you dislike?

The rigidity of the template-based page layouts. Development cycles are slow without an in-house developer who can develop and deploy new templates. We often have ideas that we'd like to try and then find we are constrained by the limitations of the page layout/content item system. Content items can be configured to achieve unique functionality, but it can be frustrated thereafter to continue to innovate.

Recommendations to others considering the product

Look at what you need and evaluate your own internal development capabilities. This CMS has a lot of the features you'd call 'requirements' but can be limiting when flexed too far.

What business problems are you solving with the product? What benefits have you realized?

We needed a way to manage a professional-looking website without a true development resource working in a day-to-day capacity. iApps solved that with their

Bridgeline Digital review by Consultant in Staffing and Recruiting
Consultant in Staffing and Recruiting
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great for marketing and business

What do you like best?

I like how I used it at to create a campaign for a cancer research campaign. We got it for the e-commerce function of it

What do you dislike?

Not much I guess it can record cash flow better

Recommendations to others considering the product

Its great to use to for for setting up a campaigns for fundraisers, and if you will be taking money in during the campaign created and tracking every detail. What was extremely special about it is how its for E-commerce so we couldeasily make sale of products that contributed to the fundraising.

What business problems are you solving with the product? What benefits have you realized?

Creating a campaign and following funds coming in

Bridgeline Unbound Commerce review by User in Financial Services
User in Financial Services
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Organic
Reviewed On

Not recommended for novices

What do you like best?

iAPPS did make it pretty easy to create and manage new content. It lacks a lot of the advantage of plug-ins available for WordPress, but tends to make up for that with greater stability. The integration of an analytics suite into the platform also helps make this a real asset for someone who knows the business of content management and SEO.

What do you dislike?

Unfortunately, you are probably going to be on your own when it comes to making sure this thing serves your business. Bridgeline came in with a quote lower than any other potential vendor (we reviewed at least three others), and - what we liked best - it came at a fixed price. There is no such thing as a free lunch, though, and the end result was that the project took longer than they expected and, at the end, they gave the implementation short shrift. They gave only brief mention of key items required for our site transition, expecting on some level that those in a small business knew the ins and outs of web development like they did. The site functioned, but traffic dropped. They really should have spent more time being a thought-partner rather than delivering a mere technical product. You really have to have someone proficient with the details of search engine marketing and / or web development before even considering going with these guys - they won't look out for your interests and you have to be your own advocate.

Recommendations to others considering the product

Don't.

What business problems are you solving with the product? What benefits have you realized?

This review is about my experience with a prior employer. The benefits were that the site looked better and it was easier for customers to place orders - this replaced a pretty outdated site.

Kate avatar
Kate from G2 Crowd

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