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BrightRoll Ad Exchange

3.8
(13)

BrightRoll is a simple and easy-to-use solution that offers the largest sources of video demand and supply in the ecosystem.

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BrightRoll Ad Exchange Reviews

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Showing 14 Brightroll reviews
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Brightroll review by Shreyans P.
Shreyans P.
Validated Reviewer
Review Source

"BrightRoll Ad Exchange is comprehensive ad exchange with advanced targeting parameters"

What do you like best?

BrightRoll is very easy to use and provides comprehensive analytics. It offers advanced targeting parameters and the video advertising software system is best in class.

What do you dislike?

BrightRoll's integrations with third party data sources are not the strongest in the industry and their reporting also needs support.

Recommendations to others considering the product

The BrightRoll Ad Exchange has been extremely powerful in bringing excellent video demand to publisher partners. Their demand has filled above industry standards, and they provide great access to networks while supporting a wide variety of ad formats. Their out-of--the-box integrations with third party providers are also best-in-class.

What business problems are you solving with the product? What benefits have you realized?

The business problems that I have solved with BrightRoll includes determining the optimal area of the market to invest additional market and advertising spend, in order to increase overall revenue and profit growth. I am also able to best extend the reach and scale of my ads.

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Brightroll review by Reid M.
Reid M.
Validated Reviewer
Verified Current User
Review Source
Business partner of the vendor or vendor's competitor, not included in G2 Crowd scores.

"Brightroll for Publishers"

What do you like best?

Brightroll has brought excellent video demand to our publisher partners. Their demand has filled above industry standards.

What do you dislike?

At times it seems there are multiple levels of approval to test new initiatives.

Recommendations to others considering the product

Brightroll offers some of the best demand in the industry. We have had fill rates as high as 80%.

What business problems are you solving with the product? What benefits have you realized?

Brightroll has helped our network of publishers monetize their video inventory.

What Publisher Ad Server solution do you use?

Thanks for letting us know!
Brightroll review by Kristin R.
Kristin R.
Validated Reviewer
Review Source

"Great video content "

What do you like best?

The content is great and so is the service, great to be able to plug into DSP's

What do you dislike?

There is definitely a premium associated that is not always seen with other partners. Some visibility issues.

What business problems are you solving with the product? What benefits have you realized?

Premium video content with reliable delivery is great for competitor brands

Brightroll review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Great but Not the Best"

What do you like best?

Brightroll has great access to networks and supports a wide variety of ad formats. Integration with third party work seamlessly. Reporting features are some of the best in the industry.

What do you dislike?

Interface isn't as intuitive as competitors like The Trade Desk or AOL.

Recommendations to others considering the product

You'll get what you want from this platform, however, you should consider testing and reviewing other partners that may have better rates or user interfaces.

What business problems are you solving with the product? What benefits have you realized?

The ability to marry first and third part data for display advertising

Brightroll review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"BrightRoll Ad Exchange"

What do you like best?

BrightRoll is a brand-safe and easy to use ad exchange that offers many advanced targeting parameters and has large scale.

What do you dislike?

The reporting and performance metrics are slim and the customer support can sometimes be slow.

What business problems are you solving with the product? What benefits have you realized?

I am using BrightRoll Ad Exchange on a few large-scale campaigns with advanced/niche targeting. I like their tracking and reporting capabilities as well as their black and whitelist capabilties.

Brightroll review by Anie A.
Anie A.
Validated Reviewer
Review Source

"Brightroll Direct Response Review"

What do you like best?

Many targeting segments with use of 3rd party data. dCPM cost method. Great direct response performance.

What do you dislike?

Lack of deeper insights. Lack of transparency.

What business problems are you solving with the product? What benefits have you realized?

Driving direct online bookings. Great pricing due to programmatic purchasing.

Brightroll review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"BrightRoll review"

What do you like best?

It's a great way to efficiently buy video inventory

What do you dislike?

Fraud and transparency can sometimes be an issue when dealing with exchanges

Recommendations to others considering the product

Its a great way to get mass efficient reach, but just know that the flip side is not knowing 100% in regards to inventory quality

What business problems are you solving with the product? What benefits have you realized?

we used brighroll to efficiently boost video views at scale

Brightroll review by Adam T.
Adam T.
Validated Reviewer
Review Source

"Good partner, struggling performance recently"

What do you like best?

They've got a wide range of publishers, good pricing, and great customer service.

What do you dislike?

I think they have some sketchy quality for video. We've seen issues with player size and viewability.

Recommendations to others considering the product

Consider using a white list for sites and have their quality under surveillance for the first few weeks of the campaign.

What business problems are you solving with the product? What benefits have you realized?

We're trying to drive in-restaurant traffic for a national chain. We've seen the value in a low CPM, high reach video campaign run through Brightroll.

Brightroll review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Verified Current User
Review Source

"Great Platform with Great Features"

What do you like best?

Brightroll is fairly easy to use. It has a few great features

What do you dislike?

Brightroll has Less number of third party data.

What business problems are you solving with the product? What benefits have you realized?

Ability to target

Brightroll review by User in Photography
User in Photography
Validated Reviewer
Review Source

"Good company"

What do you like best?

I like that they help you to understand everything and work with you when looking for places to reach a wider market audiance.

What do you dislike?

Everything about the company is awesome, they we're good to work with

What business problems are you solving with the product? What benefits have you realized?

Finding the right area to market in to increase profits

Brightroll review by Consultant in Internet
Consultant in Internet
Validated Reviewer
Verified Current User
Review Source

"Great customer service"

What do you like best?

Brx has its issues and nuances, but the customer service makes dealing with them a pleasure. While there are some changes necessary, they are open to client feedback and I anticipate that our input will be considered.

What do you dislike?

Reporting isn't great. There are some issues with tracking clicks and mids at times.

What business problems are you solving with the product? What benefits have you realized?

Making clients happy and keeping margins high.

Brightroll review by Consultant in Marketing and Advertising
Consultant in Marketing and Advertising
Validated Reviewer
Review Source

"Great alternative platform to reach targetted audiences"

What do you like best?

Targeting tools are sophisticated enough that building audiences from demographics and campaigns make it heavily optimized.

What do you dislike?

Costs can be high at times, but easily optimized over time.

What business problems are you solving with the product? What benefits have you realized?

Highly targeted campaigns vs generic campaigns achieving more qualified traffic.

Brightroll review by Consultant in Internet
Consultant in Internet
Validated Reviewer
Review Source

"Gets the job done"

What do you like best?

It is a multi platform solution and allow you to have adds in many formats. Templates is really nice

What do you dislike?

A couple of glitches, you need to submit negative keywords lists

What business problems are you solving with the product? What benefits have you realized?

Advertisement campaigns

Brightroll review by Agency in Marketing and Advertising
Agency in Marketing and Advertising
Validated Reviewer
Review Source

"Strong Inventory"

What do you like best?

Access to great inventory, particularly video

What do you dislike?

No real dislikes; seems like a strong platform

What business problems are you solving with the product? What benefits have you realized?

Extending scale and reach for clients

Kate from G2 Crowd

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* We monitor all BrightRoll Ad Exchange reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. Validated reviews require the user to submit a screenshot of the product containing their user ID, in order to verify a user is an actual user of the product.