BrightRoll DSP


BrightRoll is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV.

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What is BrightRoll DSP?

For global advertisers and agencies, BrightRoll is Yahoo’s brand for programmatic advertising technology. The BrightRoll DSP is media-agnostic and provides exclusive access to Yahoo’s wealth of data and insights from one billion users and 165 billion daily data events. BrightRoll’s advanced programmatic technology, coupled with flexible client-service options, empowers advertisers to deliver against complex branding and performance goals.

BrightRoll DSP Details Provided by: Mandy S.

BrightRoll DSP Details Provided by: Mandy Sam


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About BrightRoll DSP

Yahoo! is focused on creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe.
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