What do you like best?
SmartBundles are an awesome feature and tends to be how we use the tool the most.
I also like how we can remove targeting to incentivized systems that game an app so that a user will be forced to watch a video gain a prize; those systems tend to feel forced and not something an advertiser is going to want to see in their site reporting.
Our TAM has always been hugely involved in how we use the product, so they can even oversee our setup and give us tips and tricks before a campaign goes live.
What do you dislike?
Reporting doesn't feel "easy" to customize; sometimes trying to find the right feature or right target can take a while, and I'll usually rely on my AM to help me find the feature I'm looking for.
Recommendations to others considering the product
Although the recent acquisition by Yahoo could signal a decline in the product development cycle, it could also open the tool up to more inventory sources and better data.
What business problems are you solving with the product? What benefits have you realized?
We're solving the problem of hitting the client's KPI's, even if our unique data can't provide that sort of result. When we augment our delivery with BrightRoll's Smart Bundles we're often able to optimize to the goals the clients request.